Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Neil Patel

AUGUST 5, 2021

Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Another lasting benefit of content marketing is any evergreen content you create.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Email Marketing 132

Email Marketing Whitepaper Marketing Marketers 132

Adobe Experience Cloud Blog

JULY 19, 2011

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Make sure they do!

Email Marketing 120

Email Marketing B2C Marketing Marketers 120

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

Email Marketing 131

Email Marketing Transform Whitepaper Marketing 131

Litmus

OCTOBER 6, 2022

But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results. Use email content to build individual profiles.

Email Marketing 109

Email Marketing Whitepaper Marketing Marketers 109

Lusha

JULY 21, 2024

Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Content Downloads: Whitepapers, ebooks, case studies.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Marketing Insider Group

AUGUST 31, 2015

Are you worried prospects will think your email marketing is spammy? Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. So how do you go about unlocking this mysterious power of email marketing?

Email Marketing 109

Email Marketing Whitepaper Customer Acquisition B2C 109

Adobe Experience Cloud Blog

JULY 12, 2010

Marketing Sherpa and Q Interactive found that 56% of recipients considered email from a known sender that was “just not interesting to me&# to be spam. Improve email performance metrics. Sell the right product to the right customer. Maximize the effectiveness of dynamically populated emails. Site stats.

Email Marketing 103

Email Marketing Whitepaper Marketing Marketers 103

Martech

FEBRUARY 27, 2025

Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Transform 78

Transform CRM Whitepaper eBook 78

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. YouTube : Videos like product demos, tutorials, and live webinars can drive engagement and conversions. Key tips to create a content calendar: Plan content around key industry events or product launches.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Customers.ai

DECEMBER 18, 2024

Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Drop them into a content-based email sequence sharing related articles or guides. Example 2 : Visitors who download gated content like whitepapers or eBooks. So, how do you decode what someone actually wants?

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Marketing Insider Group

MAY 10, 2021

As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. As casual blog readers turn into email subscribers, your chance of converting them into customers increases almost exponentially.

Content Marketing 145

Content Marketing Whitepaper Shoppers Marketing 145

Adobe Experience Cloud Blog

APRIL 23, 2012

In a downturn, more people are involved in approving every B2B purchase, and the buying committee usually includes senior decision-makers who will not understand (or want to understand) the technical nuances of your product or service. The possibilities are endless, and creative B2B marketers will think of many more.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 117

Email Marketing B2C Law Marketing 117

Marketing Insider Group

JULY 22, 2020

According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% boost in sales and productivity with a 12% drop in marketing overhead costs. So how should marketers utilize automation in order to see the greatest benefits? Follow-up and re-engagement emails.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketing 110

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Utilize segmentation and tailor your message for specific lead source, job function, industry, product interest and activity.

Whitepaper 98

Whitepaper Inbound Marketing Communications Email Marketing 98

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Increasing the Response to Your Email Marketing. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Adobe Experience Cloud Blog

JULY 16, 2013

Imagine all the leads in your database being drivers, your email nurturing tracks being the freeways, and your emails being the roadside signs. Each email that you send should help your leads make an informed decision and get to the desired destination –hopefully, purchasing your product or solution.

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Place 134

Marketing Insider Group

DECEMBER 17, 2020

The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. But hiring an intern to write blog after blog about your products will likely generate little buzz.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 139

Whitepaper eBook User-Generated Marketing 139

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. The answer is a resounding “yes.”

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Trade Press Services Newsletter

MARCH 2, 2023

Within just a few seconds, a visitor should be able to answer three questions: What products and/or services do you offer? Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Martech

AUGUST 3, 2023

Calculating email revenue To determine how much revenue you get from your various email campaigns, list all the possible ways your business generates revenue through email. This may include: Ad revenue from content emails. The quality, and therefore the value, of each email varies dramatically. Affiliate sales.

Whitepaper 98

Whitepaper Price Email Marketing Marketing Strategy 98

Tiecas

JULY 23, 2024

Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services. 95% of manufacturing marketers use LinkedIn, and 62% found it to be extremely useful.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Duct Tape Marketing

SEPTEMBER 17, 2015

Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Triggered emails (sometimes called “autoresponders” or “drip campaigns”) are automatically activated when someone takes a specific action. Add a signup link so people who get the forwarded emails can sign up easily.

Email Marketing 78

Email Marketing Whitepaper Marketing Marketers 78

Sprout Social

APRIL 25, 2022

After all, they have more flexibility with product demonstrations and user-generated content. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Email marketing platform Litmus uses Instagram to share their expertise.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Marketing Insider Group

SEPTEMBER 21, 2020

The next step could be: Visiting another page on your website, such as your products or services page. Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. The people who signed up for your email newsletter from your blog are warm leads.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats B2B Marketing Funnel Stages How to Create a B2B Marketing Funnel B2B Marketing Funnel Example What is the B2B marketing funnel? The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service.

Transform 85

Transform Marketing Marketers Gen Z 85