Litmus

AUGUST 1, 2024

We’ve put together a comprehensive guide to all the email personalization best practices you need to know, plus a handy-dandy downloadable to use for your team. 5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy.

Email Marketing 101

Email Marketing Customer Journey Marketers Marketing 101

Aspiration Marketing

APRIL 11, 2023

Email marketing is an effective and cost-efficient way for businesses to reach and engage customers. A well-built email campaign can help businesses promote products and services, keep customers informed, and boost customer loyalty. Email marketing is a great way to nurture leads and drive sales.

Email Marketing 246

Email Marketing Customer loyalty Marketers Marketing 246

Jeff Bullas

FEBRUARY 21, 2023

There are a number of ways to promote your blog online, and the best strategy will vary depending on your goals and audience. Pre-promotion checklist Before we dive into the strategies, there’s one important thing you need to do first: make sure your blog is ready for promotion. Not all blog posts are created equal.

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. The best part? No designer needed!

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Vertical Response

FEBRUARY 15, 2025

How to Leverage Email Marketing + SMS for Maximum Engagement In todays digital world, businesses need a multi-channel approach to connect with their audience effectively. Email marketing and SMS (Short Message Service) are two of the most powerful tools in a marketers arsenal. Why Combine Email Marketing and SMS?

Email Marketing 52

Email Marketing Health CRM Retail 52

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 123

CMO Email Marketing Influencer Marketing Promotion 123

Martech

AUGUST 22, 2024

It’s iOS update season again, and email marketers need to get ready. Because the changes it’s about to wreak on Apple Mail inboxes (which, according to a recent Litmus study, account for nearly half of email client volume worldwide ) are significant. It will take time for email marketers to fully understand how to prepare.

User-Generated 118

User-Generated Email Marketing Promotion Marketing 118

Martech

DECEMBER 5, 2024

That was the case for a client who faced blocking until we expanded our review beyond email decision-making. The client, a SaaS company, enlisted my consultancy to review their email marketing program. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service.

User-Generated 118

User-Generated Promotion Customer Journey Email Marketing 118

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Hubspot Marketing

MAY 13, 2024

The importance of an effective content promotion strategy can‘t be overstated, but it’s not something that you discover instantly. Finding your perfect content promotion strategy has a learning curve that every creator has to navigate: Picking up momentum with platform algorithms. Sharpening your marketing skills. Why a year?

Promotion 125

Promotion Analytics SEO Education 125

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 130

Email Marketing Customer Customer Journey eBook 130

SmartBrief - Marketing

OCTOBER 21, 2024

Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Event marketing is about getting people to attend and promoting your brand, product, or service. Perhaps do a combined promotion with the local café or restaurant.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Pro Tip: Use HubSpot's free email marketing tools to create and optimize compelling email campaigns. Admittedly, outreach is arduous.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 121

Email Marketing Inbound Marketing Shoppers Marketers 121

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 124

Customer Transform Customer loyalty Marketers 124

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

Marketing Insider Group

AUGUST 12, 2024

Marketing integrations are another highlight of Elementor. The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. Infrastructure Emails don’t just get sent on their own.

Email Marketing 124

Email Marketing Marketing Strategy Marketers Marketing 124

Martech

JANUARY 7, 2025

A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

Key Performance Indicator 103

Key Performance Indicator Logistics Marketers Marketing 103

Martech

AUGUST 5, 2024

Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. How to achieve: Promote your content on social media and through email newsletters. This can help you discover new contacts through word-of-mouth.

Whitepaper 118

Whitepaper User-Generated eBook Analytics 118

Martech

DECEMBER 27, 2023

However, with cold emails avoid images, links, and HTML signatures, as all these impact deliverability. In the best-case scenario, your emails will land in Promotions or Updates. Business email address Subscribe Processing. The post Email marketing 101: The five basics appeared first on MarTech.

Email Marketing 129

Email Marketing Marketers Marketing CRM 129

Martech

FEBRUARY 1, 2024

I’m guessing it was at least one hundred, with many revenue-seeking messages landing in the Promotions tab for mass deletions and/or general oblivion. Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it.

Email Marketing 116

Email Marketing Promotion Marketers Marketing 116

Sprout Social

SEPTEMBER 17, 2024

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

NOVEMBER 14, 2024

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Below the Line Marketing Examples You can spot BTL marketing throughout your daily life.

Direct Mail 125

Direct Mail Marketers Marketing Email Marketing 125

Martech

JANUARY 13, 2025

Prompt: What about welcome emails (are they important)? Answer: Welcome emails are a crucial component of any email marketing strategy. Here are several reasons why welcome emails are important: 1. For this prompt, try selecting the email marketing expert persona.

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 104

Email Marketing Marketers Marketing Copywriting 104

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 115

Email Marketing Manufacturing User-Generated Marketers 115

Martech

JANUARY 28, 2025

11, 2024, and we know a few things about the impact on email marketing. officially released, it’s clear that Apple is building on the email changes introduced in 18.2. Understanding these changes is crucial, as they will likely inform ongoing developments in iOS’s email experience. Promotions.

Email Marketing 93

Email Marketing Promotion Marketing Strategy Branding 93

Martech

JULY 22, 2024

Behavioral Segmentation: This approach segments customers based on their behaviors, such as purchase history, frequency of purchases, brand loyalty, engagement with marketing materials, or response to promotions. For this prompt, try selecting the email marketing persona. What kind of data is needed for each segmentation?

Email Marketing 106

Email Marketing Customer Journey Education Market Trends 106

Martech

FEBRUARY 20, 2024

The problem with slowing down in email marketing is that it doesn’t come naturally. ” “I have to get this promotion out the door.” So, in our marketing promotions, social media campaigns or mobile marketing, we must find ways to avoid that rush. ” So we rush to get the job done.

Email Marketing 126

Email Marketing Direct Mail Retail Marketers 126