Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. However, in the current market scenario, as competition increases and organic search algorithms incorporate AI, ranking well and achieving a strong search presence has become more challenging than ever. What does search engine optimization (SEO) include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

Email Marketing 124

Email Marketing SEO Marketing Marketers 124

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. As a result, SEO (Search Engine Optimization) is vital for content marketing success as it improves your content’s visibility on search engines, driving organic traffic to your site.

Content Marketing 119

Content Marketing Customer Acquisition Marketing Marketers 119

SmartBrief - Marketing

NOVEMBER 13, 2024

Backlinks from trustworthy websites build up your SEO and improve your website ranking. This can be helpful for further promotion opportunities. These links are bad for user experience and SEO, so most editors and webmasters would like to get rid of them. These include: Improved organic ranking. Brand exposure.

SEO 117

SEO Promotion Branding Advertising 117

Backlinko

OCTOBER 23, 2024

And an email marketing campaign offering exclusive deals. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO.

Marketing Strategy 110

Marketing Strategy Content Marketing eBook Marketing 110

Martech

JULY 26, 2024

Content ecosystems : Develop a comprehensive content ecosystem with SEO-friendly articles, thought leadership pieces and interactive content that positions your brand as an industry authority. SEO tools : Use enterprise-level SEO tools like BrightEdge or Conductor to maintain a competitive edge in search engine rankings.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

User-Generated 118

User-Generated Analytics Marketing Marketers 118

Hootsuite

JANUARY 13, 2022

If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work. A great YouTube channel starts with great SEO. And great SEO starts with understanding what users are searching for. Cross-promote your channel.

Promotion 145

Promotion User-Generated SEO Analytics 145

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Pro Tip: Use HubSpot's free email marketing tools to create and optimize compelling email campaigns. Admittedly, outreach is arduous.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Marketing Insider Group

MAY 6, 2025

B2B SaaS SEO Your brilliant insights won’t matter if no one can find them. SEO is the only strategy whose results compound over time. Not advertising, not email marketing, but social media maybe a little. But SEO is what keeps your brand discoverable at scale. SaaS SEO is a long-term marketing strategy.

Marketing Strategy 81

Marketing Strategy Whitepaper Thought Leadership SEO 81

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 133

Email Marketing Customer Customer Journey eBook 133

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? In fact, email marketing, in general, is.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Litmus

SEPTEMBER 25, 2024

Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table. Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails.

Management 96

Management Marketing Marketers CRM 96

Backlinko

JANUARY 6, 2025

Read more: SEO vs. SEM: Whats the Difference? Further reading: Google Ads Competitor Analysis: A How-to Guide (+ Top Tools) Build Your SEO Foundations Paid search delivers immediate results. So you want to maximize their SEO potential. Its some of the best content Ive seen on email marketing. often convert at 1-2%.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Sachs Marketing Group

MARCH 4, 2025

Over time, digital clutter can accumulate, making it essential to review and optimize your online marketing presence regularly. Digital assets, such as websites, ad campaigns, email lists , and SEO strategies , can become outdated, cluttered, and ineffective. Use bright, spring-related visuals and messaging to capture attention.

Digital Marketing 84

Digital Marketing Marketing Marketers Promotion 84

Jeff Bullas

FEBRUARY 22, 2023

Copywriting is the act of writing text or content that is designed to promote or persuade your readers to take a specific action. This can include advertising copy, sales letters, email campaigns , and more. SEO copywriters use keywords and phrases strategically to ensure that the copy is optimized for search engines.

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Buffer Marketing

JULY 25, 2024

Unlike traditional email newsletters, LinkedIn newsletters leverage the platform’s algorithm to enhance visibility and engagement, making it easier for your content to reach a broader audience. With each publication, you increase the number of content pieces associated with your profile, which helps improve your LinkedIn SEO.

Analytics 119

Analytics Thought Leadership Email Marketing SEO 119

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

SEO 139

SEO User-Generated Energy Promotion 139

Martech

JUNE 3, 2024

Limited-Time Offers: Create a sense of urgency by offering exclusive discounts or limited-time promotions specifically for the Fourth of July. Optimize the email layout, font size, and images to provide a seamless experience across different screen sizes. For this prompt, try selecting the email marketing expert persona.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Scoop.it!

JUNE 8, 2023

Deep into the internet age, it’s rare to find someone who doesn’t run their own website: whether it’s as a freelancer, to promote their hobby, or for their business. For anyone hoping to learn how to promote their website, this is good news. Method 6: Content Marketing with Quality Content & SEO Content, or so they say, is king.

Promotion 105

Promotion SEO User-Generated Energy 105

Martech

JULY 30, 2024

For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Social media marketing is essential for both startups and large corporations. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Search Engine Journal

DECEMBER 8, 2022

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you're using email marketing wisely. The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal.

Email Marketing 130

Email Marketing Marketing Marketers Promotion 130

AWeber

FEBRUARY 8, 2023

When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads. It’s email. Email marketing has the highest conversion rates of any marketing channel. Want to start earning money from your email list? Not sure what to promote to your audience?

Email Marketing 111

Email Marketing eBook Marketing Marketers 111

Orbit Media Studios

FEBRUARY 14, 2023

We’ll focus on the top three promotion channels: SEO, email marketing and social media. It’s a fundamental marketing question. Others publish evergreen, keyword-focused content for SEO. Most content programs promote content everywhere , but content performance varies widely across channels.

SEO 145

SEO Content Marketing Analytics Promotion 145

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. This strategy encourages satisfied customers to promote the brand, leading to increased sales and a growing customer community.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

AWeber

NOVEMBER 17, 2022

They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips.

Email Marketing 122

Email Marketing Transform Marketing Marketers 122

Marketing Insider Group

APRIL 1, 2025

Ubersuggest Offers keyword suggestions and SEO difficulty scores. SEO in Blog Topic Selection SEO plays a major role in attracting organic traffic. Examples include: 10 Blogging Mistakes to Avoid 5 Best SEO Tools for Bloggers 7 Ways to Repurpose Old Blog Content Infographics Visual content increases engagement.

SEO 65

SEO Promotion Analytics Email Marketing 65

Buffer Marketing

OCTOBER 2, 2024

month Understand your competition’s subscriber growth, most popular videos, and views per hour Has a Chrome extension for easy and convenient competitor analysis Export competitors’ keywords in a few clicks TubeBuddy Tubular Competitors App Deep competitor analysis across marketing channels Free plan not available.

Price 115

Price Key Performance Indicator SEO Analytics 115

Search Engine Land

NOVEMBER 22, 2023

As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations.

SEO 111

SEO PR Promotion Customer Journey 111

Marketing Insider Group

JULY 29, 2024

For example, let’s say you want to craft an email marketing campaign to promote an upcoming peer-to-peer fundraising opportunity. For example, website heatmaps can help you determine how users engage with specific web pages, including the links they click, areas of the page they linger on, and areas they ignore.

Digital Marketing 74

Digital Marketing CRM Marketing Marketers 74

Search Engine Land

DECEMBER 11, 2023

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Hubspot Marketing

FEBRUARY 14, 2023

One way to get there is with podcast SEO. To get an SEO boost, incorporate phrases or sub-topics that match what your potential audience is searching for. In the video below, the primary keyword is "email marketing," but, by leveraging video chapters, it also targets the keywords email list and email segmentation.

SEO 131

SEO Real Estate Health Affiliate Marketing 131

Scoop.it!

OCTOBER 31, 2024

Instead of simply creating content that promotes its machine learning-supported approach to ranking colleges and universities, this brand focuses on answering its target audience’s most frequent questions. For example, check out how Academic Influence does it on its Resources page. Need inspiration on how you could do this?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI. The buying journey can be long.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Search Engine Land

OCTOBER 27, 2023

Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors. Here’s something somebody asked me! and ensuring proper URL structure.

Digital Marketing 118

Digital Marketing SEO User-Generated Thought Leadership 118

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s not just impressive, it’s crazy!

CRM 85

CRM Real Estate Non-Profit eCommerce 85