Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Need a recap on how to utilize the power of annotations in Gmail’s new Promotions tab? Here’s how some fellow email marketers utilize that tag: 6.

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Promotion Email Marketing Real Estate Branding 80

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

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Promotion Advertising Advertisers Retail 131

Litmus

DECEMBER 5, 2018

Heads-up, email geeks! The Gmail Promotions tab has gotten a major update that you shouldn’t miss. The new Promotions tab provides email marketers with brand new, more visual opportunities to deliver even more value to Gmail users—and makes it easier and faster for subscribers to see inspiring images and deals. .

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Promotion Shipping B2C Email Marketing 104

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

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Email Marketing Whitepaper Marketing Marketers 106

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. What is the Gmail Promotions Tab?

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Promotion Real Estate Shipping Food 107

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone.

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Email Marketing eCommerce Shipping Analytics 100

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. Larger businesses can contact large customer groups with email automation. And Google analytics and metrics from your email service provider make it easy to track results of your email marketing strategy. Build your email list.

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Email Marketing Marketing Marketers Communications 98

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. If not, it’s time to learn.

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Email Marketing Customer Journey Shipping Marketing 111

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Mistake #3. Not maximizing lifecycle automations.

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Email Marketing Customer Journey Marketing Marketers 124

Litmus

AUGUST 2, 2021

And it poses another opportunity for creative email marketing. As you’ll see in some of the examples below, Green Monday promotions often focus on the last days you can shop online and receive items via standard shipping by Christmas. 10 Green Monday email marketing strategies. Source: Really Good Emails.

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Shipping Shoppers Promotion Email Marketing 140

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

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Promotion Shoppers Advertising Advertisers 93

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

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Email Marketing Inbound Marketing Transform Marketing 98

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

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Email Marketing Real Estate Shipping CRM 99

Hootsuite

JULY 21, 2022

” Of course, this aggregate data isn’t exactly useful (if your company only ships products to the U.K., Sharma has an easy solution: “Create and apply a new advanced segment (named ‘Traffic from Target Market’) in your Google Analytics view or profile which only shows traffic from your target market.”

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Promotion Finance Analytics User-Generated 121

Jeff Bullas

JANUARY 17, 2023

Check out how Derma Online implemented this strategy with a sticky bar promoting a product that’s relevant to what a visitor already has in their cart. You can display country-specific messages about your shipping policies. This strategy encourages customers to purchase more and helps to increase the average order value.

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eCommerce Shipping Email Marketing Education 239

Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Use a subject line that clearly summarizes the purpose of the email. Order Confirmation Emails and Purchase Receipts.

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Email Marketing Thought Leadership Shipping CMO 92

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? Unsure how to adapt your email marketing during this crisis?

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Email Marketing Communications Marketing Marketers 98

Adobe Experience Cloud Blog

AUGUST 23, 2013

Not because I am trying to ignore emails that come from mailings I subscribe to, but because now I can be organized and achieve “inbox zero” in my primary tab (even if it is not a true “inbox zero” as my other tabs are overflowing). Not really the Y2K scare that many email marketers feared, but definitely something to keep an eye on.

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Thought Leadership Education Email Marketing Shipping 134

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

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Email Marketing User-Generated Key Performance Indicator Marketing 64

Hubspot Marketing

AUGUST 4, 2022

Set up automated email campaigns. When you think of automation, email marketing automation might come to mind first. Types of email automation: Triggering emails based on actions, such as webinar sign-up confirmations or abandoned basket notifications. Promotional messages for special deals and discounts.

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Shipping CRM Logistics Email Marketing 143

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 92

Marketing Strategy Non-Profit Shoppers Shipping 92

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Perks like limited-time offers and free shipping also are attractive to certain segments of social commerce shoppers.

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Shoppers eCommerce Shipping Retail 117

Jeff Bullas

FEBRUARY 13, 2023

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. According to Wikipedia , social media marketing refers to the use of social networks to promote a product or service. The world is moving faster than ever before.

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Social Media Marketing Marketing Marketers User-Generated 306

Litmus

APRIL 10, 2024

What would your email marketing team do with $650,000? That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products.

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Shipping Customer Journey Promotion eCommerce 103

Search Engine Land

SEPTEMBER 7, 2023

Here are some specific digital marketing services that businesses can use to prepare for Black Friday and Cyber Monday: 1. Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals.

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Shipping Millennials SEO Email Marketing 129

Vertical Response

FEBRUARY 6, 2023

Win customers’ hearts and business with swoon-worthy email marketing promotions. Gymboree: Goodbye, Free Shipping! Make the most of the day with email marketing promotions your customers are sure to love! Browse the rest of our blog for other marketing tips. So, don’t be shy!

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Email Marketing Customer Retail Shipping 68

Martech

FEBRUARY 5, 2024

Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues.

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Shipping Email Marketing CRM Product 129

Litmus

NOVEMBER 24, 2023

While email marketers (justifiably) emphasize Black Friday email campaigns in their holiday email strategy, it’s not your only shot to hit your end-of-year goals. This year, Green Monday lands on December 11th, 2023, but marketers don’t need to stick to a strict schedule with this event. Absolutely!

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Shipping Shoppers Promotion Email Marketing 100

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

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Law eCommerce Shipping B2C 135

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 106

Email Marketing Customer Journey Customer loyalty eCommerce 106

SmartBrief - Marketing

AUGUST 7, 2023

We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? Don’t navigate blindly Ignoring your email metrics is akin to sailing a ship sans a compass.

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Promotion Transform Shipping User-Generated 52

Unbounce

APRIL 21, 2020

Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. If you’ve already got your first online store or landing page promotion set up , the next step is to get it in front of an audience.

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eCommerce Promotion Email Marketing Shoppers 145

Sprout Social

JANUARY 26, 2023

Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently.

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Gen Z B2C Shipping Marketing 134

Hubspot Marketing

NOVEMBER 10, 2020

For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Email Spam Words to Avoid. Orders shipped by. Bulk email.

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Price Shoppers Law Shipping 145

Sprout Social

JUNE 14, 2022

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications. Types of SMS marketing campaigns.

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Marketing Strategy Shipping Marketing Marketers 124

AWeber

AUGUST 29, 2023

or higher Ship orders within the processing time you list AND include a tracking or purchase shipping label on Etsy Make a minimum of 5 sales worth at least $300 Once you have become an Etsy Star Seller, consistency is key. The answer is easy – it’s email marketing. So reach for the stars. 17 - Run a special sale event ?️

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Shipping Shoppers Promotion SEO 98

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

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Gen Z Millennials Shipping User-Generated 75