Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

Gen Z 74

Gen Z Millennials Shipping User-Generated 74

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing 144

Email Marketing Marketers Marketing Direct Mail 144

Neil Patel

DECEMBER 11, 2022

I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Send Emails Based On Customer Actions. Why is that?

Email Marketing 131

Email Marketing Whitepaper Shipping Marketers 131

Adobe Experience Cloud Blog

MAY 30, 2014

While I was checking out their return policy, I noticed a promotion for “free shipping if you purchase over $50”. No free shipping! If this retailer was using a marketing automation platform like Marketo’s, they’d have had the technology to look at my experiences and behaviors across all channels and across all emails.

Email Marketing 134

Email Marketing Shoppers Retail Shipping 134

Sprout Social

SEPTEMBER 17, 2024

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Adobe Experience Cloud Blog

AUGUST 1, 2013

Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. The Evolution of Email Marketing. Email Marketing'

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Adobe Experience Cloud Blog

APRIL 11, 2013

Here are five email marketing tactics that you can use to retain customers and increase overall revenue: 1. The Thank You Gift/Promotional Code. Since every business varies, it’s hard to say exactly what kind of promotional coupon to offer. What email marketing strategies have you used in the past?

Email Marketing 121

Email Marketing Marketing Strategy Customer Finance 121

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertisers Advertising Retail 131

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Need a recap on how to utilize the power of annotations in Gmail’s new Promotions tab? Here’s how some fellow email marketers utilize that tag: 6.

Promotion 79

Promotion Email Marketing Real Estate Branding 79

Set Up

OCTOBER 15, 2024

Rising Expectations: Consumers expect faster shipping, real-time support, and personalized experiences, which can strain resources, stretch the Brand’s staff thin, and cause disinterest when service is not immediate. Discount Dilemma: While promotions attract customers, excessive discounts can erode Brand value.

Transform 59

Transform Branding Shipping Customer loyalty 59

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

Litmus

DECEMBER 5, 2018

Heads-up, email geeks! The Gmail Promotions tab has gotten a major update that you shouldn’t miss. The new Promotions tab provides email marketers with brand new, more visual opportunities to deliver even more value to Gmail users—and makes it easier and faster for subscribers to see inspiring images and deals. .

Promotion 103

Promotion Shipping B2C Email Marketing 103

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. What is the Gmail Promotions Tab?

Promotion 106

Promotion Real Estate Shipping Food 106

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 109

Email Marketing Real Estate Shipping B2C 109

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. Larger businesses can contact large customer groups with email automation. And Google analytics and metrics from your email service provider make it easy to track results of your email marketing strategy. Build your email list.

Email Marketing 98

Email Marketing Marketers Marketing Communications 98

Sprout Social

JANUARY 27, 2025

Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Dont be shy.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. If not, it’s time to learn.

Email Marketing 111

Email Marketing Customer Journey Shipping Marketers 111

Litmus

AUGUST 2, 2021

And it poses another opportunity for creative email marketing. As you’ll see in some of the examples below, Green Monday promotions often focus on the last days you can shop online and receive items via standard shipping by Christmas. 10 Green Monday email marketing strategies. Source: Really Good Emails.

Shipping 140

Shipping Shoppers Promotion Email Marketing 140

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Mistake #3. Not maximizing lifecycle automations.

Email Marketing 122

Email Marketing Customer Journey Marketers Marketing 122

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketers 98

Vertical Response

FEBRUARY 6, 2023

Win customers’ hearts and business with swoon-worthy email marketing promotions. Gymboree: Goodbye, Free Shipping! Make the most of the day with email marketing promotions your customers are sure to love! Browse the rest of our blog for other marketing tips. So, don’t be shy!

Email Marketing 93

Email Marketing Customer Retail Shipping 93

Hootsuite

JULY 21, 2022

” Of course, this aggregate data isn’t exactly useful (if your company only ships products to the U.K., Sharma has an easy solution: “Create and apply a new advanced segment (named ‘Traffic from Target Market’) in your Google Analytics view or profile which only shows traffic from your target market.”

Promotion 125

Promotion Finance Analytics User-Generated 125

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 95

Promotion Shoppers Advertisers Advertising 95

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Jeff Bullas

JANUARY 17, 2023

Check out how Derma Online implemented this strategy with a sticky bar promoting a product that’s relevant to what a visitor already has in their cart. You can display country-specific messages about your shipping policies. This strategy encourages customers to purchase more and helps to increase the average order value.

eCommerce 239

eCommerce Shipping Email Marketing Education 239

Customers.ai

DECEMBER 20, 2024

Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Use a subject line that clearly summarizes the purpose of the email. Order Confirmation Emails and Purchase Receipts.

Email Marketing 92

Email Marketing Thought Leadership Shipping CMO 92

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? Unsure how to adapt your email marketing during this crisis?

Email Marketing 98

Email Marketing Communications Marketers Marketing 98

Vertical Response

JUNE 10, 2024

Email marketing is crucial for businesses, but common email marketing mistakes can severely impact your results. This article explores the top 15 mistakes marketers often make and provides actionable tips to avoid them, helping you boost your campaign’s effectiveness.

Email Marketing 94

Email Marketing Transform Law Marketers 94

Adobe Experience Cloud Blog

AUGUST 23, 2013

Not because I am trying to ignore emails that come from mailings I subscribe to, but because now I can be organized and achieve “inbox zero” in my primary tab (even if it is not a true “inbox zero” as my other tabs are overflowing). Not really the Y2K scare that many email marketers feared, but definitely something to keep an eye on.

Thought Leadership 134

Thought Leadership Education Email Marketing Shipping 134

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. This strategy encourages satisfied customers to promote the brand, leading to increased sales and a growing customer community.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hubspot Marketing

AUGUST 4, 2022

Set up automated email campaigns. When you think of automation, email marketing automation might come to mind first. Types of email automation: Triggering emails based on actions, such as webinar sign-up confirmations or abandoned basket notifications. Promotional messages for special deals and discounts.

Shipping 143

Shipping CRM Logistics Email Marketing 143

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Perks like limited-time offers and free shipping also are attractive to certain segments of social commerce shoppers.

Shoppers 117

Shoppers eCommerce Shipping Retail 117

Jeff Bullas

FEBRUARY 13, 2023

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. According to Wikipedia , social media marketing refers to the use of social networks to promote a product or service. The world is moving faster than ever before.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Use Insider

SEPTEMBER 13, 2024

One effective example is using progress bars to show customers how close they are to earning a special reward, like free shipping or an upgraded membership tier. Measurable Results Gamification in marketing not only enhances engagement and loyalty but also drives measurable business outcomes.

Transform 52

Transform Customer loyalty Marketers Marketing 52