Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

Email Marketing 52

Email Marketing User-Generated Marketing Marketers 52

Adobe Experience Cloud Blog

MAY 30, 2014

Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online. In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. About a week later (a week of irrelevant emails, I should add) the jeans arrived.

Email Marketing 134

Email Marketing Shoppers Retail Shipping 134

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform 119

Transform Copywriting Email Marketing Shoppers 119

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Dont be shy.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Litmus

DECEMBER 27, 2021

Whether it’s using the right imagery, creating urgency, or guiding shopping decisions, achieving an exceptional brand experience separates your business from the competition and keeps satisfied shoppers coming back. By combining your CRM data with online behavior, you can craft a shopping experience tailor made for any audience or shopper.

Shoppers 105

Shoppers Fashion eCommerce CRM 105

Scoop.it!

NOVEMBER 3, 2022

The global online Holiday spending was expected to reach USD 910 Billion in 2021 and 46% of shoppers started their Holiday shopping earlier. To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Create a gift guide.

Email Marketing 115

Email Marketing Shoppers Shipping Marketing 115

AWeber

NOVEMBER 7, 2022

They are perfect to: Send a festive seasonal greeting Inspire shoppers with a gift guide Promote a holiday sale Share holiday hours or shipping deadlines Drive traffic to your website. Ready to start sending these holiday email templates? Related : ‘Tis the Season: The Ultimate Guide to Planning Holiday Emails.

Email Marketing 132

Email Marketing Shoppers Shipping Marketing 132

Litmus

OCTOBER 31, 2023

The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. But there’s one secret to a successful holiday email marketing campaign that you’re probably overlooking: Your triggered emails.

Email Marketing 111

Email Marketing Shoppers Shipping Real Estate 111

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

Email Marketing 104

Email Marketing Shoppers Shipping Marketing 104

Vertical Response

OCTOBER 21, 2024

Looking to boost your holiday sales with email marketing Xmas 2024? This guide offers strategies and tips for planning, crafting engaging emails, and maximizing engagement during the festive season. Planning Your Email Marketing Xmas 2024 Campaign Effective email marketing during the holiday season requires careful planning.

Email Marketing 95

Email Marketing Shoppers Promotion Marketing 95

Customers.ai

DECEMBER 4, 2024

For ecommerce, this means you’re not just spamming your entire list with a generic email. Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Let’s look at an example. Bottom line?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 103

Promotion Shoppers Advertisers Advertising 103

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 102

Email Marketing eBook Marketing Marketers 102

Litmus

JULY 18, 2023

Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. It’s never too early to start planning your holiday email marketing.

Shoppers 126

Shoppers Email Marketing Marketing Marketers 126

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? A survey of U.S.

Shoppers 120

Shoppers eCommerce Shipping Retail 120

Litmus

AUGUST 2, 2021

And it poses another opportunity for creative email marketing. As you’ll see in some of the examples below, Green Monday promotions often focus on the last days you can shop online and receive items via standard shipping by Christmas. 10 Green Monday email marketing strategies. Promote gift cards.

Shipping 140

Shipping Shoppers Promotion Email Marketing 140

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hubspot Marketing

APRIL 25, 2019

Before you build an Amazon marketing strategy, you must ensure your Amazon product pages are ready to receive new shoppers. Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Amazon sellers advertise on the platform through Amazon Marketing Services (AMS).

Marketing Strategy 145

Marketing Strategy Shoppers Affiliate Marketing Price 145

Litmus

JULY 27, 2022

Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. This guide will help you discover: Email strategies that will inspire shoppers.

Shoppers 115

Shoppers Email Marketing Marketing Marketers 115

Litmus

OCTOBER 17, 2024

November and December are two of the busiest months of the year for email marketers. But it’s also the season with the highest email engagement (and that’s saying something!) Source: Trends in Email Engagement Holiday shoppers are busy too—and so are your competitors. That’s a prerequisite for dynamic content.

Email Marketing 83

Email Marketing Shoppers Retail Finance 83

Hubspot Marketing

NOVEMBER 4, 2022

If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue. Best Black Friday Marketing Ideas. Leverage email marketing. Leverage email marketing. One way to do this is via pop-up forms, like the one below, that collect email addresses.

Marketing Strategy 145

Marketing Strategy Shoppers Marketing Marketers 145

Litmus

AUGUST 9, 2021

Or, if you’re unable to, look at your shoppers’ behavior during your other sales. Use those behaviors to determine your ideal delay for your cart abandonment emails. Highlight seasonal promotions and discounts—everywhere and anywhere. Next, think about all the places your seasonal promotions and discounts could sit.

Shoppers 124

Shoppers Shipping Retail Promotion 124

Hubspot Marketing

DECEMBER 30, 2019

With more brick and mortar stores than ever, and the bombardment of ads that comes with them, do these Black Friday promotions actually influence purchases? When I asked participants, "Did you engage with any online ads or promotions for Black Friday?", Data Source: Lucid Software. Data Source: Lucid Software.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Neil Patel

SEPTEMBER 9, 2020

Research shows that two of the top reasons shoppers abandon carts are: 28% say it’s because of being forced to create an account 21% say it’s due to a long (or complicated) checkout process. Checkout page : This works best for products you’re promoting with urgency/scarcity, like a flash sale. Cart abandonment costs businesses $4.6

Shoppers 136

Shoppers Affiliate Marketing User-Generated Health 136

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. This strategy encourages satisfied customers to promote the brand, leading to increased sales and a growing customer community.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

DECEMBER 28, 2021

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”.

Retail 138

Retail Shoppers Manufacturing eCommerce 138

Hootsuite

SEPTEMBER 7, 2022

Customers expect deals and promotions from their favorite retailers. In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. We spoke with Jay Wilder, VP product marketing at Salesforce Marketing Cloud, about the significance of the new offerings. Global Promotion Management and Referral Marketing.

Retail 115

Retail Shoppers Customer Acquisition eCommerce 115

Hootsuite

AUGUST 15, 2022

Suburban shoppers and tourists would flock to the city before the infamous Army-Navy football game. During this time, sales were attributed to 47 million unique shoppers who made a purchase from a Shopify merchant. Use social media marketing to promote your sales in advance. Email marketing campaign.

Marketing Strategy 114

Marketing Strategy Shoppers eCommerce Retail 114

Litmus

AUGUST 9, 2022

Why use social proof in email marketing? 3 ways to use social proof in email. Why use social proof in email marketing? When used in email marketing, social proof can be a powerful tool. 3 ways to use social proof in email marketing campaigns. Read on to learn: What is social proof?

Email Marketing 76

Email Marketing User-Generated Shoppers Customer loyalty 76

Neil Patel

DECEMBER 2, 2021

shoppers say they won’t shop in-store at all this season. 9 Digital Marketing Holiday Tips. Use these nine digital marketing holiday tips to guarantee a holly-jolly holiday season. Use Promotions but Use Them Carefully. Promotions and discounts are something of a double-edged sword. Be thoughtful with your budget.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140

Unbounce

JUNE 25, 2020

Pushing shoppers to a run-of-the-mill product page isn’t ideal since the page probably wasn’t designed to address their needs specifically. And while these pages look pretty slick, most ecomm marketers could spot ’em as Shopify templates. It sustains the shopper’s experience. Nanor Collection.

Shoppers 144

Shoppers eCommerce Transform Copywriting 144

Marketing Insider Group

DECEMBER 13, 2021

CoSchedule’s content calendar template is useful because it includes sections for general content, social media, and email marketing. Marketing Emails. Email marketing is one of the most effective communication channels for staying connected to your customer base. Dedicated Promotion Emails.

Content Marketing 144

Content Marketing Marketing Marketers Email Marketing 144

Neil Patel

MARCH 18, 2021

Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail. Gen X shoppers tend to be careful researchers of companies and products before making purchasing decisions. Add a quote or line of a testimonial to your email marketing.

Millennials 127

Millennials User-Generated Shoppers Transform 127