Martech

JANUARY 10, 2025

They could tarnish not only your brands name but also email marketing as a channel. Most advice on writing effective subject lines includes at least a brief reminder not to deceive or mislead subscribers into opening an email. FWD: Your exclusive FREE SHIPPING notification. FWD: Don’t open this email.

Copywriting 132

Copywriting Law Shipping Fashion 132

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Neil Patel

DECEMBER 11, 2022

I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Send Emails Based On Customer Actions. Why is that?

Email Marketing 131

Email Marketing Whitepaper Shipping Marketers 131

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing 144

Email Marketing Marketers Marketing Direct Mail 144

Hubspot Marketing

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

Email Marketing 145

Email Marketing User-Generated Shipping Customer loyalty 145

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

Email Marketing 119

Email Marketing Shoppers Shipping Marketers 119

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Scoop.it!

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Try to solve the user’s challenges through your emails.

Email Marketing 115

Email Marketing Shoppers Shipping Marketers 115

AWeber

NOVEMBER 7, 2022

They are perfect to: Send a festive seasonal greeting Inspire shoppers with a gift guide Promote a holiday sale Share holiday hours or shipping deadlines Drive traffic to your website. Ready to start sending these holiday email templates? Related : ‘Tis the Season: The Ultimate Guide to Planning Holiday Emails.

Email Marketing 134

Email Marketing Shoppers Shipping Marketers 134

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

MARCH 12, 2025

Provide specific, tangible offers like discounts or free shipping. ” Personalize the email to reflect the abandoned cart. Use these insights to refine and simplify your approach, ensuring maximum impact and efficiency in your email marketing. Example: “You left something behind!

Non-Profit 102

Non-Profit User-Generated Shipping eCommerce 102

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Market Trends 138

Market Trends Email Marketing Marketers Marketing 138

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

Litmus

OCTOBER 31, 2023

The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. But there’s one secret to a successful holiday email marketing campaign that you’re probably overlooking: Your triggered emails.

Email Marketing 111

Email Marketing Shoppers Shipping Real Estate 111

Customers.ai

JANUARY 3, 2025

Example : An online furniture store used heatmaps to discover that customers were struggling to find their shipping policy. Email Retargeting : Send personalized emails to browsers and cart abandoners with incentives like free shipping or limited-time discounts. Behavioral analytics tools such as Customers.ai

Customer 88

Customer eCommerce Shipping Customer Journey 88

Set Up

OCTOBER 15, 2024

Rising Expectations: Consumers expect faster shipping, real-time support, and personalized experiences, which can strain resources, stretch the Brand’s staff thin, and cause disinterest when service is not immediate. Younger generations prioritize reviews and suggested services/products from peers.

Transform 59

Transform Branding Shipping Customer loyalty 59

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Mistake #3. Not maximizing lifecycle automations.

Email Marketing 123

Email Marketing Customer Journey Marketers Marketing 123

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. Larger businesses can contact large customer groups with email automation. And Google analytics and metrics from your email service provider make it easy to track results of your email marketing strategy. Build your email list.

Email Marketing 98

Email Marketing Marketers Marketing Communications 98

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. Step 4: Plan Your Emails.

Email Marketing 111

Email Marketing Customer Journey Shipping Marketers 111

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder.

CRM 109

CRM Thought Leadership Finance Shipping 109

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Did it sell out previously? Get MarTech! In your inbox. Subscribe Processing.

Email Marketing 124

Email Marketing Price eCommerce Customer Acquisition 124

Martech

JULY 25, 2023

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results.

Email Marketing 98

Email Marketing Marketers Marketing Promotion 98

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketers 98

Vertical Response

OCTOBER 21, 2024

Looking to boost your holiday sales with email marketing Xmas 2024? This guide offers strategies and tips for planning, crafting engaging emails, and maximizing engagement during the festive season. Planning Your Email Marketing Xmas 2024 Campaign Effective email marketing during the holiday season requires careful planning.

Email Marketing 95

Email Marketing Shoppers Promotion Marketers 95

Customers.ai

JANUARY 7, 2025

Creative examples to inspire: Ecommerce: Spin the Wheel pop-ups where visitors can win discounts or free shipping. SaaS: Unlock 7 Expert Email Templates That Double Conversions for signing up. A localized pop-up saying, Limited spots left for free shipping to [visitors location]! Bonus: Theyre interactive and fun!)

Customer 92

Customer Shipping eCommerce Outbound Marketing 92

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve. Now this is a bus you don’t wanna miss!

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Sprout Social

SEPTEMBER 17, 2024

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. Even something as simple as a branded business card snuck into your shipped orders is a smart move.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Vertical Response

FEBRUARY 6, 2023

Win customers’ hearts and business with swoon-worthy email marketing promotions. Gymboree: Goodbye, Free Shipping! Make the most of the day with email marketing promotions your customers are sure to love! Browse the rest of our blog for other marketing tips. So, don’t be shy! Goodnight, Valentine!

Email Marketing 93

Email Marketing Customer Retail Shipping 93

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Litmus

AUGUST 2, 2021

And it poses another opportunity for creative email marketing. As you’ll see in some of the examples below, Green Monday promotions often focus on the last days you can shop online and receive items via standard shipping by Christmas. 10 Green Monday email marketing strategies. Source: Really Good Emails.

Shipping 140

Shipping Shoppers Promotion Email Marketing 140

Adobe Experience Cloud Blog

APRIL 9, 2020

You’ll have had the email by now. . Hello customer from our email marketing database, . Tone-deaf, out-of-context email marketing is, unlike the present day, not unprecedented. During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff.

Real Estate 170

Real Estate Thought Leadership Shipping Retail 170

Jeff Bullas

JANUARY 17, 2023

You can display country-specific messages about your shipping policies. You can also use this information in your email marketing campaigns to send more personalized content to your subscribers. As we mentioned at the beginning of this article, visitor location is a piece of data you automatically collect. Wrapping up.

eCommerce 239

eCommerce Shipping Email Marketing Education 239