Adobe Experience Cloud Blog

MAY 30, 2014

While I was checking out their return policy, I noticed a promotion for “free shipping if you purchase over $50”. No free shipping! If this retailer was using a marketing automation platform like Marketo’s, they’d have had the technology to look at my experiences and behaviors across all channels and across all emails.

Email Marketing 134

Email Marketing Shoppers Retail Shipping 134

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing 144

Email Marketing Marketing Marketers Direct Mail 144

Hubspot Marketing

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

Email Marketing 145

Email Marketing User-Generated Shipping Customer loyalty 145

Martech

MARCH 12, 2025

Provide specific, tangible offers like discounts or free shipping. ” Personalize the email to reflect the abandoned cart. Use these insights to refine and simplify your approach, ensuring maximum impact and efficiency in your email marketing. Example: “You left something behind!

Non-Profit 89

Non-Profit User-Generated Shipping eCommerce 89

Litmus

MAY 14, 2021

Whether you’re brand new to digital marketing or have been around for decades (like some of us), you’ve likely heard of “the fold.” The fold is a relic of the print news world, where newspapers are physically folded in half when shipped and displayed at newsstands around the world. Just like everything else in email marketing, huh?

Email Marketing 130

Email Marketing Shipping Marketing Marketers 130

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

Gen Z 74

Gen Z Millennials Shipping User-Generated 74

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Customers.ai

JANUARY 3, 2025

Example : An online furniture store used heatmaps to discover that customers were struggling to find their shipping policy. Email Retargeting : Send personalized emails to browsers and cart abandoners with incentives like free shipping or limited-time discounts. Behavioral analytics tools such as Customers.ai

Customer 88

Customer eCommerce Shipping Customer Journey 88

Set Up

OCTOBER 15, 2024

Rising Expectations: Consumers expect faster shipping, real-time support, and personalized experiences, which can strain resources, stretch the Brand’s staff thin, and cause disinterest when service is not immediate. Younger generations prioritize reviews and suggested services/products from peers.

Transform 59

Transform Branding Shipping Customer loyalty 59

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 109

Email Marketing Real Estate Shipping B2C 109

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. Larger businesses can contact large customer groups with email automation. And Google analytics and metrics from your email service provider make it easy to track results of your email marketing strategy. Build your email list.

Email Marketing 98

Email Marketing Marketing Marketers Communications 98

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Mistake #3. Not maximizing lifecycle automations.

Email Marketing 122

Email Marketing Customer Journey Marketing Marketers 122

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. Step 4: Plan Your Emails.

Email Marketing 111

Email Marketing Customer Journey Shipping Marketing 111

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Did it sell out previously? Get MarTech! In your inbox. Subscribe Processing.

Email Marketing 123

Email Marketing Price eCommerce Customer Acquisition 123

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Customers.ai

JANUARY 7, 2025

Creative examples to inspire: Ecommerce: Spin the Wheel pop-ups where visitors can win discounts or free shipping. SaaS: Unlock 7 Expert Email Templates That Double Conversions for signing up. A localized pop-up saying, Limited spots left for free shipping to [visitors location]! Bonus: Theyre interactive and fun!)

Customer 92

Customer Shipping eCommerce Outbound Marketing 92

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve. Now this is a bus you don’t wanna miss!

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Vertical Response

JUNE 10, 2024

Email marketing is crucial for businesses, but common email marketing mistakes can severely impact your results. This article explores the top 15 mistakes marketers often make and provides actionable tips to avoid them, helping you boost your campaign’s effectiveness.

Email Marketing 94

Email Marketing Transform Law Marketing 94

Vertical Response

FEBRUARY 6, 2023

Win customers’ hearts and business with swoon-worthy email marketing promotions. Gymboree: Goodbye, Free Shipping! Make the most of the day with email marketing promotions your customers are sure to love! Browse the rest of our blog for other marketing tips. So, don’t be shy! Goodnight, Valentine!

Email Marketing 93

Email Marketing Customer Retail Shipping 93

Sprout Social

SEPTEMBER 17, 2024

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. Even something as simple as a branded business card snuck into your shipped orders is a smart move.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Litmus

AUGUST 2, 2021

And it poses another opportunity for creative email marketing. As you’ll see in some of the examples below, Green Monday promotions often focus on the last days you can shop online and receive items via standard shipping by Christmas. 10 Green Monday email marketing strategies. Source: Really Good Emails.

Shipping 140

Shipping Shoppers Promotion Email Marketing 140

Adobe Experience Cloud Blog

APRIL 9, 2020

You’ll have had the email by now. . Hello customer from our email marketing database, . Tone-deaf, out-of-context email marketing is, unlike the present day, not unprecedented. During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff.

Real Estate 170

Real Estate Thought Leadership Shipping Retail 170

Jeff Bullas

JANUARY 17, 2023

You can display country-specific messages about your shipping policies. You can also use this information in your email marketing campaigns to send more personalized content to your subscribers. As we mentioned at the beginning of this article, visitor location is a piece of data you automatically collect. Wrapping up.

eCommerce 239

eCommerce Shipping Email Marketing Education 239

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? Unsure how to adapt your email marketing during this crisis?

Email Marketing 98

Email Marketing Communications Marketing Marketers 98

Neil Patel

FEBRUARY 5, 2021

If you absolutely must add in shipping charges, taxes, or other fees, be upfrong. Provide Full Disclosure on Shipping Details. Shipping costs are another big kibosh for shopping carts. In an age of Amazon Prime and holiday specials, customers have been trained to demand free shipping on just about everything.

Shipping 145

Shipping Shoppers Place Retail 145

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Curious how fellow email marketers utilize Gmail’s new functionality? Here’s how some fellow email marketers utilize that tag: 6.

Promotion 79

Promotion Email Marketing Real Estate Branding 79

Customers.ai

DECEMBER 20, 2024

Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Neil Patel

SEPTEMBER 9, 2020

Other advanced ecommerce features include: Email marketing integrations Memberships and recurring payments Gift cards and discount codes Partial payments or payment plans Shipping and fulfillment management Product variations Product categories. Think carefully about what you need and what would be nice to have.

eCommerce 143

eCommerce Shipping Price Management 143

Campaign Monitor

MARCH 10, 2022

Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Email marketing and SMS are entirely permission-based. SMS and email marketing come with a guarantee your end audience already knows the basics of your brand.

Email Marketing 70

Email Marketing Real Estate Shipping Communications 70

Hubspot Marketing

AUGUST 4, 2022

Set up automated email campaigns. When you think of automation, email marketing automation might come to mind first. Types of email automation: Triggering emails based on actions, such as webinar sign-up confirmations or abandoned basket notifications. If you don’t want to manage inventory, consider drop shipping.

Shipping 143

Shipping CRM Logistics Email Marketing 143

Hubspot Marketing

AUGUST 28, 2019

Tobi also effectively outlines their order process within the body text of their email, telling the customer "Please allow up to 2 business days to process and ship your order. You will receive another email when your order has shipped." Includes shipping address, payment method, and order number.

Shipping 145

Shipping eCommerce Customer loyalty Shoppers 145

Litmus

FEBRUARY 6, 2020

The availability of fast shipping and hyper-detailed order tracking has made us all a bit, well, impatient. Your order, shipping, and delivery confirmation emails are your customer’s peek behind the scenes. Your order, shipping, and delivery confirmation emails are your customer’s peek behind the scenes.

Shipping 101

Shipping Copywriting Price Communications 101

Customers.ai

DECEMBER 18, 2024

Trigger a cart abandonment email offering free shipping or a discount code. Brand Example : Allbirds uses cart abandonment recovery emails to target high-intent visitors. Moral of the story: Less is more when it comes to email marketing! Set up a follow-up flow with a direct CTA like Ready to get started?

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. This was likely due to high shipping costs, and we ultimately had to go back to square one and re-evaluate our pricing strategy to ensure we had healthy margins.”

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Lynton Web

MARCH 4, 2025

Here's how to ensure your recovery system works seamlessly: Integration Requirements You need to integrate your e-commerce platform with an email marketing or automation tool to set up an effective abandoned cart recovery system. Consider experimenting with different incentives in your recovery emails and track their performance.

Shipping 52

Shipping Shoppers Non-Profit Transform 52