Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. With a user base of over 4.3 With a user base of over 4.3

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Sprout Social

SEPTEMBER 17, 2024

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing 144

Email Marketing Marketers Marketing Direct Mail 144

Hubspot Marketing

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

Email Marketing 145

Email Marketing User-Generated Shipping Customer loyalty 145

Customers.ai

JANUARY 3, 2025

Customers.ai : Track visitor behavior in real time, even identifying previously anonymous users for follow-up targeting. Example : An online furniture store used heatmaps to discover that customers were struggling to find their shipping policy. Does including a discount in post-purchase emails boost repeat purchases?

Customer 88

Customer eCommerce Shipping Customer Journey 88

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 136

Market Trends Email Marketing CMO Marketers 136

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Market Trends 140

Market Trends Email Marketing Marketers Marketing 140

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC). Lean into your mission. Image Source 5.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Sprout Social

JANUARY 27, 2025

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 83

Retail Shoppers User-Generated Customer Journey 83

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Shopify’s App Store is packed with options.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Customers.ai

DECEMBER 17, 2024

email after youve already made a purchase. Automation tools make this easy: Set triggers to pull users out of flows once they take the desired action. Moral of the story: Less is more when it comes to email marketing! These flows generate the most revenue with minimal effort. Time-sensitive discounts (e.g.,

Outbound Marketing 80

Outbound Marketing Law Shipping User-Generated 80

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketers 98

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. What is Email Automation? What is the Best Email Automation Platform?

Customer 52

Customer CRM User-Generated Transform 52

Use Insider

SEPTEMBER 13, 2024

Common examples of gamification in marketing include: Loyalty programs where customers earn points or unlock rewards for repeated purchases. Interactive quizzes that help users discover products based on their preferences. Gamified apps that track user progress or achievements, encouraging them to keep interacting with the brand.

Transform 52

Transform Customer loyalty Marketers Marketing 52

Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Order Confirmation Emails and Purchase Receipts. Are you currently sending transactional emails in your campaigns?

Email Marketing 92

Email Marketing Thought Leadership Shipping CMO 92

Hubspot Marketing

AUGUST 4, 2022

Set up automated email campaigns. When you think of automation, email marketing automation might come to mind first. Types of email automation: Triggering emails based on actions, such as webinar sign-up confirmations or abandoned basket notifications. If you don’t want to manage inventory, consider drop shipping.

Shipping 143

Shipping CRM Logistics Email Marketing 143

Sprout Social

AUGUST 4, 2021

If you look at the data, there are over 4 billion email users worldwide — that’s more than half of the world’s population! But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. What is email marketing?

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Neil Patel

SEPTEMBER 9, 2020

With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). For some users, this is perfect. This option is best for users already using WordPress to run their website. What would you do with an extra $1,500 a day? Shilpi Yadav is an excellent example.

eCommerce 143

eCommerce Shipping Price Management 143

Hubspot Marketing

AUGUST 28, 2019

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. Order confirmation emails are also phenomenal for lead generation. You will receive another email when your order has shipped."

Shipping 145

Shipping eCommerce Customer loyalty Shoppers 145

Hubspot Marketing

MAY 12, 2022

In fact, more than 60% of marketers say that their customer acquisition cost has gone up in the last three years. With the right timing and message, exit intent popups are a cost-effective lead generation tool. Grow your email subscriber list. You’ll also want to think about the user experience. Increase conversions.

Shipping 143

Shipping Shoppers User-Generated Customer Acquisition 143

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 85

Market Trends Email Marketing CMO Marketers 85

Calvyn Lee Blog

OCTOBER 8, 2022

You have a million moving parts to worry about, from picking a niche, choosing suppliers, and choosing the products, to establishing your marketing channels, analyzing the competition, and keeping up with shipping. Shipping: What’s the point of selling world-class products if they’re never going to make it to the customer’s doorstep?

Shipping 130

Shipping eCommerce Logistics User-Generated 130

Hubspot Marketing

NOVEMBER 4, 2022

If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue. Best Black Friday Marketing Ideas. Leverage email marketing. What We Like: Not only will you generate more revenue online, but you will also draw new social media followers to your brand.

Marketing Strategy 145

Marketing Strategy Shoppers Marketers Marketing 145

Backlinko

MARCH 26, 2025

These talented folks help Backlinko generate almost 800,000 sessions per month. For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. Below are seven timeless writing practices supported by AI.

eCommerce 76

eCommerce Shipping Transform User-Generated 76

AWeber

JANUARY 2, 2024

Etsy does a great job of giving sellers directions throughout the process, for example, reminding them to factor in the costs of materials, labor, and other business expenses such as shipping in case the seller is offering free shipping. Here’s where email marketing comes in handy. FAQs on starting an Etsy shop 1.

Shipping 111

Shipping Price Email Marketing Promotion 111

AWeber

JANUARY 30, 2024

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle. To cut onboarding time, look for tools that have intuitive interfaces and offer user-friendly features.

eCommerce 101

eCommerce Shipping Price User-Generated 101

Use Insider

NOVEMBER 13, 2024

Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible. Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible. Order confirmations and shipping updates.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Neil Patel

SEPTEMBER 9, 2020

Optimized buy now buttons can help streamline this process for users by kicking off a simpler checkout process. Then link your Buy Now button to the shopping cart and encourage buyers to meet the deal or shipping threshold you’ve set. Demand generation is an important aspect of increasing online sales.

Shoppers 136

Shoppers Affiliate Marketing User-Generated Health 136

Neil Patel

DECEMBER 8, 2021

It can be challenging to convince customers to choose you over a competitor, even with promotions like free shipping, free returns, limited-time sales, and flash deals. or consider adding free shipping. Offer Fast Shipping. Shipping is a deciding factor for customers during the holidays. Offer Free Shipping.

Shipping 88

Shipping Shoppers User-Generated Retail 88

Sprout Social

JANUARY 26, 2023

A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. That makes referral marketing programs essential for B2B businesses. Accepting referrals from other businesses in exchange for discounts or rewards is a great way to generate new leads.

B2C 145

B2C Gen Z Shipping Marketers 145

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Scoop.it!

JUNE 28, 2022

It is a universal fact that email marketers often run out of ideas about what to send to their subscribers. Marketer’s block” is as real as “writer’s block”. As your subscribers receive countless emails each day, it becomes imperative to think of new ways to build the email readership. Feedback Email.

Email Marketing 59

Email Marketing Marketing Strategy eCommerce User-Generated 59

Neil Patel

NOVEMBER 6, 2020

Today, behavioral marketing makes it easier to carefully target users based on the incredibly specific actions they’ve taken. What is Behavioral Segmentation Marketing? Actually seeing behavioral marketing in practice can really stoke the fire in terms of generating new ideas. Ingenious, right?

Shipping 111

Shipping Marketers Marketing User-Generated 111