Vertical Response

MAY 30, 2022

Because a single email holds so much power, it’s crucial to optimize your email campaigns to reach maximum results. Creating emails is overwhelming to a beginner, so we’ll offer some guidance. . Below is a guide to eight crucial email marketing optimization strategies. What is Email Optimization?

Email Marketing 122

Email Marketing Marketers Marketing Energy 122

Social Media Examiner

APRIL 20, 2023

Wondering how email could help you attract and retain more customers? In this article, you’ll discover an email content marketing strategy that nurtures and converts. Why Email Marketing Still Rules Email marketing gets a bad rap these days.

Email Marketing 136

Email Marketing Marketing Strategy Marketers Marketing 136

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. display ad campaigns or social media marketing)?

Email Marketing 116

Email Marketing Marketers Marketing Social Media Marketing 116

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. In fact, email marketing, in general, is. Organic Marketing Examples 1.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Distribution Promoting Content on Social Media: Push your content on a bunch of social media platforms to expand your audience.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

Martech

AUGUST 5, 2024

Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. How to achieve: Promote your content on social media and through email newsletters. Send regular newsletters with insights and tips.

Whitepaper 123

Whitepaper User-Generated eBook Analytics 123

Martech

JULY 30, 2024

Social media marketing is essential for both startups and large corporations. Up to 52% of all online brand discovery occurs through public social feeds, per Hootsuite. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 115

CRM Marketers Marketing Customer loyalty 115

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Vertical Response

DECEMBER 4, 2023

With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing. But is email marketing still relevant in today’s landscape?

Email Marketing 80

Email Marketing Transform Marketers Marketing 80

Social Media Examiner

JANUARY 9, 2025

Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now?

Email Marketing 131

Email Marketing Social Media Marketing Marketers Marketing 131

Martech

JANUARY 16, 2025

Stella , an AI marketing platform, launched with features to automate social media marketing and customer engagement. It offers tools for managing projects, generating content in bulk, integrating with WordPress and optimizing SEO. It helps small businesses create data-driven content and manage multichannel campaigns.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Search Engine Land

JULY 23, 2024

Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Conversion rate: The percentage of social media users who take a desired action (e.g., Dig deeper: What is social media marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

JULY 25, 2024

Again, you might have a long history of SEO, Google Ads, social media marketing, email marketing, programmatic and more. You will also map out the milestones, flights and content pushes, experiments, tasks and assignments overall. I love hearing those stories!

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketers 110

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. But first…do you even need a competitor analysis tool? Starts at €16.58/month All paid plans have a 15-day free trial.

Price 115

Price Key Performance Indicator SEO Analytics 115

Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi! Pricing: Not listed.

Price 118

Price Thought Leadership Transform User-Generated 118

SMEI

DECEMBER 20, 2022

This can be done through email marketing campaigns or on e-commerce websites through features like “customers who viewed this item also viewed…” Targeted advertising: AI can be used to analyze a customer’s data and behavior to identify the most relevant and effective ads to show them.

Transform 61

Transform Marketers Marketing Manufacturing 61

Martech

JANUARY 7, 2025

A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

Key Performance Indicator 108

Key Performance Indicator Logistics Marketers Marketing 108

Buffer Marketing

JULY 25, 2024

Unlike traditional email newsletters, LinkedIn newsletters leverage the platform’s algorithm to enhance visibility and engagement, making it easier for your content to reach a broader audience. Develop an email list outside of LinkedIn.  To mitigate this, develop an email list outside LinkedIn that offers even more value. 

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Hubspot Marketing

OCTOBER 18, 2024

An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. Remember that some of the best tactics like email marketing, organic social media marketing, and word-of-mouth carry little-to-no cost.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

Vertical Response

APRIL 19, 2025

A well-designed form can transform casual visitors into engaged email subscribers, setting the stage for high converting campaigns that drive your email marketing strategy forward. Requesting only essential information, such as an email address, minimizes friction and makes it easier for users to complete the signup process.

Email Marketing 52

Email Marketing User-Generated Promotion Real Estate 52

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. Data analysis Social media teams today have access to an overwhelming amount of data.

Content Marketing 126

Content Marketing Transform User-Generated Marketers 126

SocialPilot

JANUARY 27, 2025

Lets jump into four real-life examples of B2B companies excelling at social media. Mailchimp: Leveraging Instagram for Brand Awareness Mailchimp, an email marketing platform, utilized Instagram to showcase its brand personality and engage with a broader audience.

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Marketing Insider Group

APRIL 11, 2023

An SEO marketing team will make sure your website and content is: Technically advanced Optimized for mobile search Valuable to searchers and search engines Designed to convert site visitors Hiring an agency that specializes in SEO is non-negotiable when it comes to competing with other websites for a top-ranking spot on Google SERPs.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Sachs Marketing Group

MARCH 4, 2025

Content Refresh Create visually appealing graphics, update outdated images, and plan seasonal social media campaigns. Email Marketing Cleanup List Segmentation Remove inactive subscribers and improve targeting with audience segmentation. Use bright, spring-related visuals and messaging to capture attention.

Digital Marketing 84

Digital Marketing Marketers Marketing Promotion 84

Hubspot Marketing

JULY 25, 2022

Marketing leaders say they’ll increase their investments in content marketing, social media marketing, and influencer marketing. Influencer marketing is the most effective trend that director+ marketers companies leverage. Marketing Strategies Marketing Leaders Use.

Inbound Marketing 132

Inbound Marketing Influencer Marketing Social Media Marketing B2C 132

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Unless you’re fortunate enough to have an expert on your founding team, don’t try to hire or hack your way through the following marketing functions: 1. Marketers love to specialize. But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Adobe Experience Cloud Blog

JANUARY 15, 2020

On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. 54% of consumers browse social media for product research purposes . 73% of marketers believe their social media marketing efforts are somewhat working for their business.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. It’s just too expensive for our target customer.”

Education 95

Education Logistics Promotion Advertisers 95

Hootsuite

AUGUST 25, 2021

In particular, marketers raised their eyebrows at the mention of a master’s degree program in social media management at USC Annenberg’s School of Journalism and Communications. At the root of all of this discourse is a fundamental truth: Over the last decade, social media marketing has come into its own as a profession.

Management 139

Management Social Media Marketing Education Communications 139

Martech

DECEMBER 9, 2024

Email marketing: Include video links in holiday newsletters. Tools to use: Animation software: Canva or Adobe After Effects for animated videos. Video editing apps: InShot or Animoto for quick edits on mobile. Channels to use: Facebook and Instagram Ads: Target specific demographics with paid ads.

User-Generated 112

User-Generated Retail Video Marketing Management 112

AWeber

MAY 3, 2022

These are tested and proven to be the best and most effective ecommerce marketing strategies to help you crush your goals. Leverage the power of email marketing. Email marketing has been proven to provide ample benefits for ecommerce. Use social media marketing. Optimize your ecommerce website.

eCommerce 126

eCommerce Marketing Strategy Social Media Marketing User-Generated 126

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Vertical Response

JULY 29, 2024

Different channels, such as email, websites, blogs, YouTube, and social media, can engage various segments of your audience in unique ways. Prioritize growing channels relevant to your audience when planning a social media marketing campaign.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125