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How email marketing is changing and what marketers should do about it

Martech

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Focus on infrastructure. “It

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The 16 Best HubSpot Updates from February 2025

Martech

It can also generate hyper-personalized content for marketing emails (Marketing Enterprise only). How it helps you This update eliminates the need to switch between areas of the HubSpot platform, ensuring that critical insights are always accessible.

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[AEMKT 201] Get Agile with Litmus: Webinar Recording + Q&A

Litmus

In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. If you normally code your emails in tables, then wrap your Snippets in tables. Didn’t make the live webinar?

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Litmus Live 2021 Speaker: Meet Lyla Rozelle—With Email & In-app Messaging Best Practices

Litmus

Litmus Live —THE conference for email marketers—is almost here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like Lyla Rozelle. Senior Growth Manager, Appcues. What’s your email marketing origin story? Lyla Rozelle.

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. Experience managing campaign execution across multiple channels.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Adobe does not share specific pricing ranges, but Marketo Engage pricing is based on the size of the marketing database, plus any additional infrastructure requested such as advanced security, high volume APIs, high volume email infrastructure, or advanced database features. An annual contract is required.

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The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

Martech

Do you really need yet another email marketing subsystem in that nifty customer success management platform you’re looking to license? When evaluating platform vendors, be wary of case studies, which typically conceal how much development work and fragile custom code went into the implementation.

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