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Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)

Adobe Experience Cloud Blog

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

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How to START building a modern digital marketing plan

Search Engine Land

While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” Again, you might have a long history of SEO, Google Ads, social media marketing, email marketing, programmatic and more.

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Why Building An Audience-First Communications Strategy is Key

Litmus

Sharing the various changes, introducing a new brand, outlining leadership succession plans, determining which audiences needed to know what and when, and then determining a cadence for communicating these pieces of information were all a part of that. It was more than tailored messaging. The results. Learn how ?.

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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

Know your goals before you begin planning, and you'll have an easier time determining what's best for your strategy. Download this goal planning template for help figuring out the right content goals. To develop a successful plan, you need to clearly define your content's target audience — also known as your buyer persona.

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Litmus Live 2023 Recap: Let’s Talk Highlights

Litmus

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! days of this extraordinary email extravaganza. Now that’s a win for the email marketing history books. Whether it’s an ESP issue, an email client update , or just Outlook at it again, that’s the truth.