Martech

OCTOBER 28, 2024

AI for Customer Segmentation Based on Basic Demographics Then: Early AI models for customer segmentation relied heavily on traditional demographic factors like age, location and gender to target marketing messages. Now: AI-driven segmentation advanced significantly, incorporating more complex psychographic and behavioral data.

Market Trends 127

Market Trends Transform Customer loyalty Millennials 127

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? But the beauty of helpful email marketing is what I said before: When you help your customers, they help you back.

Email Marketing 93

Email Marketing Law Marketers Marketing 93

SMEI

MARCH 10, 2022

Developing a buyer persona is an important part of your target market research. A buyer persona is a fictional representation of your target audience. Creating buyer personas in your marketing plan can help you to better understand your target audience and create marketing materials that appeal to them.

Marketing Strategy 194

Marketing Strategy Marketers Marketing Direct Mail 194

Marketing Insider Group

AUGUST 26, 2024

R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. Planning a Demand Gen Campaign A successful B2B demand generation campaign in the medtech industry starts with a nuanced understanding of the target market.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

SMEI

DECEMBER 20, 2022

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

Transform 61

Transform Marketers Marketing Manufacturing 61

Litmus

OCTOBER 16, 2024

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions.

Health 92

Health Customer Journey User-Generated Marketers 92

Martech

MARCH 18, 2024

Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. I am trained with MarTech content. Here’s something somebody asked me!

Analytics 117

Analytics Email Marketing Marketers Marketing 117

illumin

MARCH 6, 2025

Tips and tricks for tax prep businesses to get the most out of their advertising Here are more tips and tricks to ensure your ad campaigns get the most customer reach and engagement: Define your audience: Know your target market and their demographics. Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

AUGUST 10, 2022

There are several key benefits to implementing a direct marketing strategy: Personalized messaging : With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they'll take action. Define your target market. One popular option is email marketing.

Direct Marketing 141

Direct Marketing Marketing Strategy Direct Mail Target Market 141

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available! Ratings & Reviews: Shopify App Store : 4.8

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Marketing Insider Group

APRIL 11, 2023

An SEO marketing team will make sure your website and content is: Technically advanced Optimized for mobile search Valuable to searchers and search engines Designed to convert site visitors Hiring an agency that specializes in SEO is non-negotiable when it comes to competing with other websites for a top-ranking spot on Google SERPs.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Email and Newsletter Marketing Email marketing is more than transactional updates or onboarding messages. Something was off.

Customer Acquisition 56

Customer Acquisition User-Generated Customer loyalty Marketers 56

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 107

SEO Branding User-Generated PR 107

Lynton Web

MARCH 4, 2025

This involves understanding customer behavior, optimizing the checkout process, and employing targeted marketing techniques to re-engage potential buyers. By implementing effective strategies to address this challenge, businesses can reclaim a significant portion of these lost sales.

Shoppers 52

Shoppers Shipping Non-Profit Transform 52

Martech

JULY 1, 2024

Identify your data sources: Determine the various touchpoints where you collect customer data, such as your website, mobile app, CRM system, email marketing platform, social media platforms, and any other relevant sources. Answer: To source first-party data for a Customer Data Platform (CDP), you can follow these steps: 1.

CRM 108

CRM User-Generated Email Marketing Analytics 108

Martech

AUGUST 6, 2021

For example, in-store QR codes, and the conversational chatbot can be used by businesses to persuade customers to give crucial first-party data that can be leveraged for targeted marketing and audience building. Email marketing remains an underutilized communication channel for many businesses.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Marketing Insider Group

MAY 15, 2023

B2B digital marketing refers to the promotion of products or services between businesses using digital channels. By sharing valuable content via social media , engaging with followers, and using targeted advertising, businesses can attract new customers and increase brand awareness consistently. Email Marketing.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Martech

NOVEMBER 6, 2023

If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? Optimize your market fit positioning Email outreach success hinges on more than just the channel.

Transform 125

Transform CMO Marketers Marketing 125

Martech

DECEMBER 13, 2024

Relying on image-only emails points to a larger problem. We, as email marketers, have to move fast to keep up with changes in the economy, technology, and expectations of our companies and customers. We’re cutting corners, and sending image-only emails without text is one of those corners. Oh, sorry.

Transform 106

Transform Marketers Marketing Email Marketing 106

Vertical Response

JUNE 23, 2024

Building detailed buyer personas and optimizing the marketing funnel according to audience needs, preferences, and behaviors are crucial for a customer-centric approach that enhances the effectiveness of advertising efforts and overall marketing ROI. Frequently Asked Questions What is a target audience?

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? This is in stark contrast to email marketing, where approximately 20% of subscribers leave each year. Think again.

Key Performance Indicator 126

Key Performance Indicator User-Generated Communications Marketers 126

Hubspot Marketing

JUNE 24, 2022

Hubspot’s nonprofit marketing plan template can help you organize your nonprofit’s budget, team structure, and channels of choice to create your marketing strategy. Our nonprofit marketing plan template can help you: Complete a SWOT analysis for your organization. We've dedicated an entire section to these marketing strategies.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

MAY 13, 2022

Create an email marketing campaign. Email marketing is one of the most important digital strategies you can implement today. Any time someone gives you their email — and every time they give consent to receive communication from you — you have full permission to target them with an email marketing campaign.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Vertical Response

JANUARY 18, 2025

Tools and Techniques for Measuring FOMO Measuring the effectiveness of FOMO-driven marketing strategies requires robust tools and techniques. Marketing research encompasses all research in marketing, while market research focuses on a specific target market. Want More Email Marketing Tips?

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hubspot Marketing

MARCH 11, 2024

For example, HubSpot’s customer platform has a plethora of tools: CRM, marketing automation, email marketing, sales, help desk, website builder , and more. Let’s say a HubSpot affiliate writes a listicle for “The Best Email Marketing Tools for Small Businesses.” Disclose your links.

Affiliate Marketing 121

Affiliate Marketing User-Generated Marketers Marketing 121

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Leverage email marketing. Recent stats show email marketing generates $36 for every $1 spent. As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof.

Marketers 126

Marketers Marketing User-Generated Promotion 126

Lynton Web

JANUARY 9, 2024

Brand Awareness: Targeted marketing efforts that resonate with the right people can help improve your brand's recognition. Understanding each persona's occupation or job can help you better target marketing messages and product offerings.

CRM 105

CRM Target Market Education Product 105

Search Engine Land

MAY 20, 2024

It’s the same for email marketing. Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. I have professionals for that.

Gen Z 118

Gen Z SEO Millennials Energy 118

Martech

JUNE 9, 2023

Here are the top five: Marketing (21.5%): Marketers seek insights, trends and best practices across various marketing disciplines, including digital marketing and social media marketing. Rounding out the top themes 10 were email marketing, the catch-all category “general,” martech, data and AI.

Transform 110

Transform CRM Analytics Social Media Marketing 110

Customers.ai

NOVEMBER 25, 2024

Test Integrations Like Your Business Depends on It (Because It Does) If your visitor tracking tool doesn’t play well with your CRM, email marketing, or other essential systems, you’re leaving money on the table. You don’t want to switch tools during your busiest sales season because your current one can’t keep up.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Hubspot Marketing

FEBRUARY 13, 2024

You had to go to our backend system, tell tech the segment you wanted, have them download a list for you, and then upload it into the email marketing portal. You create the list yourself and add it to the marketing email feature,” Yap says. Yap notes that segmenting lists used to be a long process.

Finance 126

Finance Transform Price CRM 126

Martech

FEBRUARY 21, 2024

Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns. Below are a few within the retention phase that are universal: Email marketing best practices.

Customer Journey 96

Customer Journey Transform Customer Acquisition Price 96

Hootsuite

JULY 21, 2022

Sharma has an easy solution: “Create and apply a new advanced segment (named ‘Traffic from Target Market’) in your Google Analytics view or profile which only shows traffic from your target market.” Total goals completions / total visits by target market) x 100. to Netflix.

Promotion 125

Promotion Finance Analytics User-Generated 125

Duct Tape Marketing

JANUARY 8, 2024

Identifying Your Target Market Before anything else, zeroing in on who will love your service is key. You want to aim for that sweet spot where 20% of customers bring in most business benefits—your ideal target market. Email Marketing: Provide structured packages for designing and managing email marketing campaigns.

Product Marketing 91

Product Marketing Product Transform CMO 91

Rock Content

MARCH 14, 2024

Email Marketing Personalization: personalize subject lines, greetings, and content recommendations. Personalization in Email Marketing: Leverage user data to personalize email subject lines, greetings, and content recommendations. This allows you to capture leads and nurture them with targeted marketing messages.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

SocialPilot

FEBRUARY 26, 2024

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks.

Transform 103

Transform User-Generated Marketers Marketing 103

Customers.ai

NOVEMBER 14, 2023

It helps in targeted marketing, lead generation, and improving overall user experience. It enhances lead generation by providing businesses with information about their website visitors, allowing for targeted outreach, personalized content, and strategic follow-ups to convert leads into customers. Customers.ai

User-Generated 122

User-Generated Health B2C Analytics 122