AWeber

JUNE 2, 2024

Are you looking to accomplish more with your marketing budget? It may be time to throw an email marketing campaign into the mix. Email marketing has many benefits and offers an impressive return on investment (ROI) while being quick and easy to deploy—even if you don’t have much experience. Still not convinced?

Email Marketing 94

Email Marketing Marketing Marketers Entertainment 94

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. This means you can send an email at the optimal time to encourage a conversion. There are several different types of automated emails. Email Automation Examples.

Email Marketing 111

Email Marketing User-Generated Marketing Marketers 111

Hubspot Marketing

SEPTEMBER 30, 2024

“I recommend checking out tools like Make.com and Zapier that natively connect with your favorite marketing tools and AI platforms like OpenAI. Top 5 Use Cases for AI Personalization Marketing 1. Email Marketing Sending personalized emails is nothing new.

Thought Leadership 137

Thought Leadership User-Generated Marketing Marketers 137

Hubspot Marketing

NOVEMBER 4, 2024

It can make product recommendations based on shopping history and past purchases, find emerging trends in customer behavior, and even forecast outcomes for marketing campaigns for more informed decision-making. Email Marketing Automation Most email marketing platforms these days use AI to some degree, including HubSpot.

Analytics 128

Analytics Customer Journey CMO Marketing 128

Martech

OCTOBER 28, 2024

AI for Customer Segmentation Based on Basic Demographics Then: Early AI models for customer segmentation relied heavily on traditional demographic factors like age, location and gender to target marketing messages. Now: AI-driven segmentation advanced significantly, incorporating more complex psychographic and behavioral data.

Market Trends 124

Market Trends Transform Customer loyalty Millennials 124

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? But the beauty of helpful email marketing is what I said before: When you help your customers, they help you back.

Email Marketing 92

Email Marketing Law Marketing Marketers 92

OnPassive Marketing

NOVEMBER 11, 2022

Your email marketing campaign is crucial to your digital marketing strategy, so you want to ensure it succeeds. To do that, you’ll need to know the ins and outs of how to get started with email marketing campaigns. This guide will share some of the best free email marketing courses you can take advantage of.

Email Marketing 80

Email Marketing Marketing Marketers Customer loyalty 80

SMEI

MARCH 10, 2022

Developing a buyer persona is an important part of your target market research. A buyer persona is a fictional representation of your target audience. Creating buyer personas in your marketing plan can help you to better understand your target audience and create marketing materials that appeal to them.

Marketing Strategy 194

Marketing Strategy Marketing Marketers Direct Mail 194

OnPassive Marketing

APRIL 22, 2022

With the massive popularity of email marketing and online shopping, it’s no surprise that email marketers are always trying to find new ways to engage their audience. This article explains key shifts in email marketing trends in 2022. The Importance of Email Marketing.

Market Trends 78

Market Trends Email Marketing Marketing Marketers 78

OnPassive Marketing

SEPTEMBER 22, 2022

Email marketing is essential to any marketing plan. But with so many email marketing tools on the market today, how do you know which one is the best for your business? Learn about the different kinds of email marketing tools and which ones are ideal for various purposes. Consider Your Goals.

Email Marketing 73

Email Marketing Marketing Marketers Promotion 73

Marketing Insider Group

AUGUST 26, 2024

R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. Planning a Demand Gen Campaign A successful B2B demand generation campaign in the medtech industry starts with a nuanced understanding of the target market.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

OnPassive Marketing

JULY 7, 2022

An email marketing strategy is one of the most important aspects of running a successful E-commerce business. Email marketing can be a powerful tool to reach new customers and keep existing customers engaged with your brand. There are many different email marketing software, so it can be tough to know which one to choose.

Email Marketing 75

Email Marketing Marketing Marketers CRM 75

OnPassive Marketing

MAY 26, 2022

Email marketing is a vital component of any online marketing strategy, and it’s constantly growing. As more people turn to the Internet to communicate with others, email has become a valuable part of the process. Learn how email can help you reach your goals. What Is Email Marketing?

Email Marketing 78

Email Marketing Marketing Strategy Marketing Marketers 78

OnPassive Marketing

APRIL 30, 2022

Email marketing is one of the most cost-effective and time-efficient ways to grow your business. Long gone are the days of sending out a few printed emails and hoping for the best. What Is Email Marketing? Email marketing uses electronic messages to send promotional messages to customers.

Email Marketing 63

Email Marketing Customer Acquisition Marketing Marketers 63

OnPassive Marketing

MAY 9, 2022

Email marketing is one of the most effective ways to grow your business. Email Marketing software comes in many forms. The best email marketing software can help you create emails that are personalized, engaging, and well-targeted to your audience. Step 4: Send Your First Email.

Email Marketing 64

Email Marketing Marketing Marketers Price 64

SMEI

DECEMBER 20, 2022

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

Transform 61

Transform Marketing Marketers Manufacturing 61

OnPassive Marketing

JUNE 6, 2022

Email marketing is one of the most cost-effective ways to get your message out there, but it can be hard to find the time to develop a cohesive email marketing strategy that will drive sales. The Five Most Effective Email Marketing Strategies. The Five Most Effective Email Marketing Strategies.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

Litmus

OCTOBER 16, 2024

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions.

Health 92

Health Customer Journey User-Generated Marketing 92

illumin

MARCH 6, 2025

Tips and tricks for tax prep businesses to get the most out of their advertising Here are more tips and tricks to ensure your ad campaigns get the most customer reach and engagement: Define your audience: Know your target market and their demographics. Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Martech

MARCH 18, 2024

Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. I am trained with MarTech content. Here’s something somebody asked me!

Analytics 115

Analytics Email Marketing Marketing Marketers 115

Hubspot Marketing

AUGUST 10, 2022

There are several key benefits to implementing a direct marketing strategy: Personalized messaging : With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they'll take action. Define your target market. One popular option is email marketing.

Direct Marketing 141

Direct Marketing Marketing Strategy Direct Mail Target Market 141

Hubspot Marketing

MARCH 8, 2019

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which almost all email marketing software, like MailChimp and Constant Contact, can’t do.

Marketing 145

Marketing Marketers Email Marketing Target Market 145

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available! Ratings & Reviews: Shopify App Store : 4.8

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hubspot Marketing

MARCH 12, 2020

This means that your plan will include a mix of traditional and digital methods such as radio, TV, billboards, social media, streaming commercials, search engine marketing, email marketing, events, or partnerships. Or maybe you’re just looking to increase brand awareness among a new market. Decide your target market.

Marketing Strategy 140

Marketing Strategy Millennials Target Market Marketing 140

Martech

FEBRUARY 28, 2022

.” I don’t mean to minimize how B2B companies use email, but I see plenty of room for us to expand our use of marketing automation and email to move our companies forward. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. Complex automations.

B2C 126

B2C Whitepaper CRM Marketing Automation Platform 126

Marketing Insider Group

APRIL 11, 2023

An SEO marketing team will make sure your website and content is: Technically advanced Optimized for mobile search Valuable to searchers and search engines Designed to convert site visitors Hiring an agency that specializes in SEO is non-negotiable when it comes to competing with other websites for a top-ranking spot on Google SERPs.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Adobe Experience Cloud Blog

MARCH 31, 2011

It’s one thing to get thousands of hits on a video, for example, but if the viewers don’t fit your target market, you are likely wasting resources. Update your email marketing strategies – Targeted email marketing is still a B2B favorite.

PR 109

PR Marketing Marketers Email Marketing 109

Martech

MARCH 9, 2022

“My DNA has always been with email,” he said. “When I started this company it was to help advanced email marketers get a little deeper into doing cooler things.” ” Email marketing expert Ryan Phelan emphasized the enormous challenges in what Ergo is seeking to do.

Customer 117

Customer Email Marketing Digital Marketing Target Market 117

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Email and Newsletter Marketing Email marketing is more than transactional updates or onboarding messages. Something was off.

Customer Acquisition 56

Customer Acquisition User-Generated Customer loyalty Marketing 56

Marketing Insider Group

MAY 26, 2021

Start by setting SMART goals, identifying your target audience, determining KPIs, and establishing a budget. Then you can map your buyer’s journey, choose relevant content formats and channels, and create content your target market craves. What is a Content Marketing Program? Social media marketing and ads.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 107

SEO Branding User-Generated PR 107

Martech

SEPTEMBER 21, 2021

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

Marketing Automation Platform 130

Marketing Automation Platform CRM User-Generated Analytics 130

Martech

MAY 12, 2022

But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. Growing and recognizing intent, messaging and acting on intent – are critically important for email marketers.

Customer 109

Customer Whitepaper Email Marketing Shoppers 109

Lynton Web

MARCH 4, 2025

This involves understanding customer behavior, optimizing the checkout process, and employing targeted marketing techniques to re-engage potential buyers. By implementing effective strategies to address this challenge, businesses can reclaim a significant portion of these lost sales.

Shoppers 52

Shoppers Shipping Non-Profit Transform 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

They will allow you to create personalized and very targeted marketing campaigns for specific types of people and, eventually, turn them into buying customers. Digital marketing offers a multichannel approach to boost conversions. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Lusha

JULY 21, 2024

Remember, the specific criteria that define an MQL will vary based on your business goals and target market. It is important to have a clear definition of what constitutes an MQL in your organization so that your marketing and sales teams are aligned.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

MAY 27, 2020

Creating customer personas for each of your target markets can be a useful exercise for getting to know your audience better. Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. Email marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145