Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 94

Telemarketing Customer loyalty Marketing Marketers 94

Marketing Insider Group

JUNE 3, 2010

Use the key insights from your surveys to create whitepapers on the top pain points. Remember the tip from yesterday about surveying and interviewing your customers? Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. Make sure you cover each buying stage.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Marketing Insider Group

DECEMBER 1, 2010

I especially was glad to see content programs listed under your insight-driven marketing comment. The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments.

Transform 92

Transform Whitepaper Telemarketing B2C 92

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. This approach has become increasingly crucial in our interconnected world.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

SEPTEMBER 30, 2010

Christina Pappas Oct 4 2010 There are a couple other tactics that I have tried to ‘bridge the gap’ between sales and marketing. So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc. First, I did their job for 1 day per month. and sat in their seat and made calls.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Lusha

NOVEMBER 18, 2024

Features : Look for features that support your cold-calling process, such as call tracking, lead scoring, and email integration. Integrations : Ensure that the CRM integrates well with other tools you use, such as your email marketing platform and sales software. Be aware of these rules to avoid annoying or upsetting prospects.

CRM 40

CRM B2C Telemarketing Communications 40