Adobe Experience Cloud Blog

OCTOBER 23, 2018

Email marketers ? Despite having increasingly complex data on their subscribers, many marketers continue to treat all their subscribers the same. Well, that’s exactly what many email marketers do. Email Deliverability Basics. Build a Responsive Email Marketing Program. Not so much.

Email Marketing 134

Email Marketing Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

Email Marketing 134

Email Marketing Thought Leadership Communications eCommerce 134

Scoop.it!

DECEMBER 22, 2022

Statistics show that at least 306 billion emails are sent and received daily, and over 4 billion people interact with emails at least once per day. Studies show that every dollar a business spends on email marketing generates about 42 dollars in revenue — a whopping 4,200% ROI! And that’s not all.

Email Marketing 115

Email Marketing Thought Leadership Marketing Marketers 115

Adobe Experience Cloud Blog

OCTOBER 30, 2017

There is a way to increase the likelihood that content created for leads will be consumed: email marketing. By adding modern email marketing strategies to existing lead nurturing efforts, you can deliver relevant content and personalized communications directly to leads on a channel they monitor actively.

Email Marketing 134

Email Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 11, 2017

When you build an email nurture track based on limited data, you assume that certain groups of prospects share the same interests and buying timeline. In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. Engagement with industry influencers.

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketing 129

Adobe Experience Cloud Blog

JANUARY 4, 2017

said no email marketer ever (unless it was sarcastic). What is an ALT Tag in Email Marketing? Author: Mike Madden “Don’t you just love when all of your images get blocked by ISPs?”–said Luckily, we have ALT tags, which are alternative text tags for images. Think of ALT tags as your backup plan. Share them below!

Email Marketing 110

Email Marketing Thought Leadership Marketing Automation Platform Marketing 110

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From the marketer’s point of view, the meat lies in the fact that the email marketing return on investment is stellar; it boasts of returning $38 for every dollar invested, according to Litmus research. That said, how much should one invest in email marketing? Let’s nail them down: How accurate is your email list?

Email Marketing 130

Email Marketing Thought Leadership Millennials Marketing 130

Adobe Experience Cloud Blog

MAY 3, 2017

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. I’d love to hear your thoughts in the comments below.

Email Marketing 128

Email Marketing Thought Leadership Marketing Marketers 128

Adobe Experience Cloud Blog

JANUARY 14, 2015

Author: Matt Zilli Email marketing has gotten so sophisticated and competitive over the past half decade that it’s crucial for a marketer to find the right tools and strategy to carry campaigns forward and reach the right audience at the right time. 1) Batch emails. 1) Batch emails.

Email Marketing 134

Email Marketing Thought Leadership Marketing Marketers 134

Buffer Marketing

JANUARY 7, 2025

It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Pricing : Starts at $19.79/month

Price 118

Price Thought Leadership Transform User-Generated 118

Adobe Experience Cloud Blog

AUGUST 11, 2016

But whether you split your pants or forget your pants altogether, the mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. That wraps up the three biggest mistakes email marketers make. Have you made a cringeworthy email marketing mistake? Bad A/B Testing Decisions.

Email Marketing 118

Email Marketing Thought Leadership Marketing Marketers 118

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 108

Email Marketing Thought Leadership Customer Journey eBook 108

Adobe Experience Cloud Blog

AUGUST 16, 2018

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Test and Control.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Buffer Marketing

JULY 25, 2024

Unlike traditional email newsletters, LinkedIn newsletters leverage the platform’s algorithm to enhance visibility and engagement, making it easier for your content to reach a broader audience. Develop an email list outside of LinkedIn.  To mitigate this, develop an email list outside LinkedIn that offers even more value. 

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt.

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Martech

FEBRUARY 10, 2025

These tools help sales teams stay on track with their pipeline, timing outreach and using pre-built email templates or phone scripts to engage more prospects efficiently. Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there.

Thought Leadership 80

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 80

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Adobe Experience Cloud Blog

DECEMBER 16, 2019

I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead , 33% of consumers say they used it more frequently in 2019 than last year. . And by the end of 2019, it’s estimated that marketers in the U.S. will have spent $350 million on email advertising. .

Email Marketing 106

Email Marketing Thought Leadership eBook Marketing 106

Marketing Insider Group

AUGUST 31, 2020

Revamp Your Thought Leadership Content. Most marketers take the wrong approach to thought leadership – and the results aren’t great. Thought leadership is: Authoritative. Thought leadership is not : Pedigree. Take Your Email Marketing Seriously to Convert More Leads.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. However, one of the challenges is that 51% of marketers need two weeks or more to create a single email.

Management 95

Management Marketing Marketers CRM 95

Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. Email Marketing Will email marketing still be relevant in 2023?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Email Marketing. Thought Leadership. Content marketing.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Adobe Experience Cloud Blog

APRIL 9, 2020

You’ll have had the email by now. . Hello customer from our email marketing database, . Tone-deaf, out-of-context email marketing is, unlike the present day, not unprecedented. During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff.

Real Estate 170

Real Estate Thought Leadership Shipping Retail 170

Adobe Experience Cloud Blog

OCTOBER 1, 2015

Author: Jeanette Bordy Creating a good email is like baking a cake. But like baking, email marketing is an art and a science and so finding the perfect email is maybe more rare than finding that piece of cake that is so decadent and delicious that you’re willing to throw your diet right out the window.

eBook 134

eBook Thought Leadership Email Marketing Communications 134

Adobe Experience Cloud Blog

MARCH 5, 2015

Author: Lizzy Funk Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing. One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing.

Thought Leadership 134

Thought Leadership Email Marketing Marketing Marketers 134

Search Engine Land

JULY 23, 2024

Thought leadership: Establishing your brand as an authority in your field. Dig deeper: What is social media marketing? What does email marketing include? Newsletters: Regular updates sent to your email list. Automated campaigns: Triggered emails based on user behavior (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking.

CRM 71

CRM Thought Leadership Finance Shipping 71

Adobe Experience Cloud Blog

FEBRUARY 14, 2017

But, if you’re looking for a deeper explanation of how each ingredient contributes to your overall marketing success, check out the related Definitive Guides (linked). Exquisite Email Marketing. Do you have a recipe you’d like to add to the collection—either a marketing mix or a sweet treat?

Thought Leadership 134

Thought Leadership Marketing Mix Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2015

No matter how much experience you have in email marketing , it is bound to happen at least once in your career: You develop this amazing, compelling, simply breathtaking email that is going to convert oh-so-many people. Do you have an email blooper that you’ve recovered from? Ebook] Marketing Bloopers Reel!

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 11, 2018

There has never been a more exciting time to be a marketer. With notable industry-wide changes, big questions loom in the minds of marketers everywhere. You’ve got social selling , the resurgence of email marketing , new regulations , and countless others. Content Marketing. Email Marketing.

Thought Leadership 134

Thought Leadership Whitepaper Law Marketing 134

Adobe Experience Cloud Blog

JUNE 11, 2015

Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. So, in a sense, this requirement isn’t anything new for marketers to learn, but it’s still crucial to remember and implement.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Unless you’re fortunate enough to have an expert on your founding team, don’t try to hire or hack your way through the following marketing functions: 1. Marketers love to specialize. But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Adobe Experience Cloud Blog

JULY 2, 2015

This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing. Marketing programs. Email marketing. Video] What Every Marketer Should Know: What Is Marketing Automation? CRM integration. Lead management. Prediction/scoring. Resource management.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Marketing Insider Group

MAY 9, 2023

Established thought leadership. 54% of decision makers say they spend more than one hour per week reviewing thought leadership content. Sharing valuable insights with your audience will help establish your brand as a thought leader in your industry, ultimately establishing trust and credibility with your audience.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

The Marketing Operations Leader

JULY 15, 2024

Learn 6 game-changing data strategies for email marketing. 99% of people don’t share their thought leadership because they are afraid others will dislike them. It’s a very authentic and sustainable way to produce thought leadership. Ready for pristine Marketo data?

Transform 130

Transform Thought Leadership Finance Customer Journey 130