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The History of Email Marketing and Why It's Here to Stay

Aspiration Marketing

In the age of digital disruption, where attention spans are shorter than ever and traditional marketing channels are evolving rapidly, one tool has stood the test of time: email marketing. But email marketing isn't just a modern phenomenon. It has a rich history that dates back decades.

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Traditional Marketing vs. Digital Marketing: Why Not Both?

Hubspot Marketing

When trying to choose between traditional and digital marketing, why not look at both? What is Traditional Marketing? Traditional marketing refers to any type of marketing that isn’t online. From newspapers to radio, this method of marketing helps reach targeted audiences. for our ???

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12 Benefits of Email Marketing Your Marketing Team Must Know

Hubspot Marketing

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. Creating personalized content.

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Your 90 Day MOPs and RevOps Plan - Template Included

The Marketing Operations Leader

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams.

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Top Findings from the Marketo Email Marketing Benchmark

Adobe Experience Cloud Blog

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top performers use more email marketing tactics and get higher ROI. Top performers spend more time on email marketing strategy.

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Marketers must adapt to a changing world

Martech

The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?