Vertical Response

JANUARY 4, 2025

an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. Want More Email Marketing Tips?

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. This blog aims to provide actionable tips on improving email marketing.

Email Marketing 108

Email Marketing Marketing Marketers Transform 108

Adobe Experience Cloud Blog

SEPTEMBER 7, 2020

This is why digital transformation is not only critical for successful marketing and sales alignment, but it should in fact be a primary focus – then the alignment will come more easily. Digital transformation means better customer insights. This makes the handoff of a prospect between marketing and sales seamless.

Transform 174

Transform Thought Leadership Customer Journey Shipping 174

Businesses Grow

DECEMBER 4, 2024

This prompted us to devote his final episode to a discussion of career transformation. Keith always brings a compassionate, human view to the field of marketing and this episode will definitely challenge you to transform your career. Maybe it is time to unlearn what you’ve learned. Bravo for Brevo!

Transform 64

Transform Email Marketing Customer Marketing 64

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? This guide covers the top strategies to help your emails stand out and drive conversions. Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

Transform 122

Transform Pharmaceutical B2C Event Marketing 122

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. For most businesses, focusing on foundational areas like email marketing automation and social media ads provide better results.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Advanced Segmentation Advanced segmentation is an emerging trend in AI-powered email marketing.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Marketing Insider Group

MARCH 10, 2025

Third-Party CRM Integration Simplifies Workflows Many businesses rely on multiple platforms for sales, marketing, and customer service. Outsourced teams handle integrations with email marketing software, e-commerce platforms, and support ticketing systems to streamline operations.

Transform 66

Transform CRM Customer Analytics 66

Martech

OCTOBER 24, 2023

With AtData’s email address intelligence , you’re not just getting data, you’re acquiring a roadmap to success. The post Transforming email addresses into actionable insights appeared first on MarTech.

Transform 120

Transform Customer Journey Analytics Digital Marketing 120

Martech

AUGUST 13, 2024

The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers.

Transform 130

Transform Marketing Marketers Traditional Marketing 130

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform 115

Transform Copywriting Email Marketing Shoppers 115

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketing Marketers 123

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 124

Customer Transform Customer loyalty Marketing 124

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Dig deeper: What do marketing attribution and predictive analytics tools do?

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing 59

Email Marketing Law Transform Marketing 59

Digital Marketer

APRIL 30, 2024

Boost Your Email Marketing Strategy Email marketing remains a powerful marketing tool in today’s digital world. Then, you can send targeted emails based on factors like purchase history, interests, and demographics. It’s a simple yet impactful strategy to make your email marketing strategy more effective.

Transform 90

Transform Influencer Marketing User-Generated Marketing 90

Search Engine Land

JULY 25, 2024

Transformation The last phase of START planning is transformation. Again, you might have a long history of SEO, Google Ads, social media marketing, email marketing, programmatic and more. In this final phase, you schedule the tactics so they stay subordinate to the overall strategy. I love hearing those stories!

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. A wider group of subscribers in email marketing leads to more leads and conversions.

Email Marketing 52

Email Marketing Transform User-Generated Law 52

Martech

OCTOBER 28, 2024

At the time, it was expected by some that voice search would transform how customers research products, with many opting to use specific keywords instead of full questions or conversational phrases. This shift enables dynamic customer segments to adjust in real-time, making marketing efforts far more personalized and responsive.

Market Trends 126

Market Trends Transform Customer loyalty Millennials 126

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Hubspot Marketing

JULY 11, 2024

A real-world example of this is multi-billion dollar company Mailchimp, which differentiated its email marketing brand so unconventionally that people continuously chose them over the competition — even if the competition was more technically advanced and well-known. Assess the current landscape.

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Transform Outbound Marketing Entertainment Inbound Marketing 118

Hubspot Marketing

FEBRUARY 17, 2025

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. Media Mix Modeling in Marketing Source Media mix modeling is a marketer's best friend though its no small feat to set up. OCallaghan describes MMM as transformational.

Transform 103

Transform Customer Acquisition SEO Retail 103

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

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Transform eBook Thought Leadership Whitepaper 92

SMA Marketing

FEBRUARY 13, 2025

Like it transformed personal communication 25 years ago, email has revolutionized how colleges and universities connect with students. Although some people now neglect their inboxes, overwhelmed by the clutter, email is still one of the most essential communication tools, particularly in higher education.

Email Marketing 52

Email Marketing Transform Education Communications 52

Hubspot Marketing

JANUARY 17, 2025

Email marketing seemed like a natural starting point for us. Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. But here's the thing about big results: They dont come from trying everything at once. But what and how?

Transform 125

Transform CMO Influencer Marketing Education 125

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content Marketing 123

Content Marketing Transform User-Generated Marketing 123

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

Email Marketing 133

Email Marketing Transform Whitepaper Marketing 133

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Streamlined Data Collection and Processing Ask any marketer what they dislike the most about their role, and they’ll say: collecting data.

Analytics 124

Analytics Transform CRM Marketing 124

Unbounce

JULY 5, 2023

AI algorithms will get faster and more efficient, and real-time analytics will become standard practice in marketing. As with any marketing tool, this can be good or bad, based on how you use it. For example, when done well, email marketing helps increase sales—but when used to spam, it does more harm than good.

Transform 126

Transform Analytics Marketing Marketers 126

Duct Tape Marketing

APRIL 10, 2024

Dave and I uncover the transformative power of delegation, shedding light on how mastering this skill can revolutionize both your business and personal life. It's time to transform your approach. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Book your call today, DTM World slash scale. That's right.

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Transform Copywriting Management Communications 91

Businesses Grow

AUGUST 9, 2023

The post Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Contact Mark to have him speak at your company event or conference soon. Follow Mark on Twitter , LinkedIn , YouTube , and Instagram.

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Transform Shipping Manufacturing Digital Marketing 98

Search Engine Land

SEPTEMBER 27, 2024

Transform photos with Magic Edit. Help with email marketing. Canva Canva remains a strong photo and video creation tool, but it has been beefed up with AI capabilities in the last year. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. Create on-brand templates.

SEO 119

SEO Transform User-Generated Analytics 119