Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. What is AI Email Marketing? Gone are the days of generic, one-size-fits-all messages.

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Transform Email Marketing User-Generated Key Performance Indicator 52

Vertical Response

JANUARY 4, 2025

an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. Want More Email Marketing Tips?

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. This blog aims to provide actionable tips on improving email marketing.

Email Marketing 108

Email Marketing Marketers Marketing Transform 108

Adobe Experience Cloud Blog

SEPTEMBER 7, 2020

This is why digital transformation is not only critical for successful marketing and sales alignment, but it should in fact be a primary focus – then the alignment will come more easily. Digital transformation means better customer insights. This makes the handoff of a prospect between marketing and sales seamless.

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Transform Thought Leadership Customer Journey Shipping 174

Businesses Grow

DECEMBER 4, 2024

This prompted us to devote his final episode to a discussion of career transformation. Keith always brings a compassionate, human view to the field of marketing and this episode will definitely challenge you to transform your career. Maybe it is time to unlearn what you’ve learned. Bravo for Brevo!

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Transform Email Marketing Customer Marketers 64

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? This guide covers the top strategies to help your emails stand out and drive conversions. Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement.

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Email Marketing Marketing Strategy Shoppers Marketers 105

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

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Transform Pharmaceutical B2C Event Marketing 127

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

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Transform Customer Acquisition Finance Marketers 130

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. For most businesses, focusing on foundational areas like email marketing automation and social media ads provide better results.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Advanced Segmentation Advanced segmentation is an emerging trend in AI-powered email marketing.

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Email Marketing Transform User-Generated Customer loyalty 52

Martech

OCTOBER 24, 2023

With AtData’s email address intelligence , you’re not just getting data, you’re acquiring a roadmap to success. The post Transforming email addresses into actionable insights appeared first on MarTech.

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Transform Customer Journey Analytics Digital Marketing 125

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

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Transform Copywriting Email Marketing Shoppers 120

Martech

AUGUST 13, 2024

The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers.

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Transform Marketers Marketing Traditional Marketing 134

Marketing Insider Group

MARCH 10, 2025

Third-Party CRM Integration Simplifies Workflows Many businesses rely on multiple platforms for sales, marketing, and customer service. Outsourced teams handle integrations with email marketing software, e-commerce platforms, and support ticketing systems to streamline operations.

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Transform CRM Customer Analytics 66

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

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Customer Transform Customer loyalty Marketers 129

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

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Email Marketing eCommerce Shipping Analytics 83

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

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CRM Transform Marketers Marketing 123

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Dig deeper: What do marketing attribution and predictive analytics tools do?

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Analytics Transform Customer Acquisition Customer loyalty 94

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

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Email Marketing Law Transform Marketers 59

Digital Marketer

APRIL 30, 2024

Boost Your Email Marketing Strategy Email marketing remains a powerful marketing tool in today’s digital world. Then, you can send targeted emails based on factors like purchase history, interests, and demographics. It’s a simple yet impactful strategy to make your email marketing strategy more effective.

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Transform Influencer Marketing User-Generated Marketers 90

Search Engine Land

JULY 25, 2024

Transformation The last phase of START planning is transformation. Again, you might have a long history of SEO, Google Ads, social media marketing, email marketing, programmatic and more. In this final phase, you schedule the tactics so they stay subordinate to the overall strategy. I love hearing those stories!

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Digital Marketing Marketing Plan Transform Marketers 110

Martech

OCTOBER 28, 2024

At the time, it was expected by some that voice search would transform how customers research products, with many opting to use specific keywords instead of full questions or conversational phrases. This shift enables dynamic customer segments to adjust in real-time, making marketing efforts far more personalized and responsive.

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Market Trends Transform Customer loyalty Millennials 130

Martech

APRIL 24, 2025

Email becomes a conversation, not a task of weeding through multiple tabs and a mountain of emails. That change will require a marketing transformation across all channels. Dig deeper: How generative AI is impacting email marketing software Will people accept it? Is this happening already?

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Transform Energy Marketers Marketing 79

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. A wider group of subscribers in email marketing leads to more leads and conversions.

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Email Marketing Transform User-Generated Law 52

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

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Fashion Transform User-Generated Email Marketing 105

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

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Email Marketing Transform Fashion Communications 105

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

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Email Marketing Customer loyalty Marketers Marketing 52

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

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Transform eBook Thought Leadership Whitepaper 92

Hubspot Marketing

JULY 11, 2024

A real-world example of this is multi-billion dollar company Mailchimp, which differentiated its email marketing brand so unconventionally that people continuously chose them over the competition — even if the competition was more technically advanced and well-known. Assess the current landscape.

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Transform Outbound Marketing Entertainment Inbound Marketing 113

SMA Marketing

FEBRUARY 13, 2025

Like it transformed personal communication 25 years ago, email has revolutionized how colleges and universities connect with students. Although some people now neglect their inboxes, overwhelmed by the clutter, email is still one of the most essential communication tools, particularly in higher education.

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Email Marketing Transform Education Communications 52

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

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Content Marketing Transform User-Generated Marketers 127

Hubspot Marketing

FEBRUARY 17, 2025

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. Media Mix Modeling in Marketing Source Media mix modeling is a marketer's best friend though its no small feat to set up. OCallaghan describes MMM as transformational.

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Transform Customer Acquisition SEO Retail 96

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

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Email Marketing Transform Whitepaper Marketers 136

Hubspot Marketing

JANUARY 17, 2025

Email marketing seemed like a natural starting point for us. Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. But here's the thing about big results: They dont come from trying everything at once. But what and how?

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Transform CMO Influencer Marketing Education 118

Martech

FEBRUARY 15, 2023

As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

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Email Marketing Transform eCommerce Customer Journey 127

Unbounce

JULY 5, 2023

AI algorithms will get faster and more efficient, and real-time analytics will become standard practice in marketing. As with any marketing tool, this can be good or bad, based on how you use it. For example, when done well, email marketing helps increase sales—but when used to spam, it does more harm than good.

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Transform Analytics Marketers Marketing 126

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Streamlined Data Collection and Processing Ask any marketer what they dislike the most about their role, and they’ll say: collecting data.

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Analytics Transform CRM Marketers 121