Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Martech

JANUARY 13, 2025

Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. blocklist providers.

Law 124

Law User-Generated Email Marketing Education 124

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Martech

AUGUST 22, 2024

It’s iOS update season again, and email marketers need to get ready. Because the changes it’s about to wreak on Apple Mail inboxes (which, according to a recent Litmus study, account for nearly half of email client volume worldwide ) are significant. It will take time for email marketers to fully understand how to prepare.

User-Generated 117

User-Generated Email Marketing Promotion Marketing 117

Vertical Response

DECEMBER 27, 2024

Want to enhance your email campaigns? Learn about the best email marketing metrics to track for optimal results in this article. Key Takeaways Email marketing metrics are essential for measuring campaign success and identifying improvement areas, with key metrics including open rate, click-through rate, and conversion rate.

Email Marketing 52

Email Marketing Non-Profit Health Key Performance Indicator 52

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert.

Whitepaper 117

Whitepaper User-Generated eBook Analytics 117

Martech

DECEMBER 5, 2024

That was the case for a client who faced blocking until we expanded our review beyond email decision-making. The client, a SaaS company, enlisted my consultancy to review their email marketing program. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service.

User-Generated 117

User-Generated Promotion Customer Journey Email Marketing 117

Hubspot Marketing

SEPTEMBER 30, 2024

In my experience, the biggest reason to use AI to personalize your marketing is that it enables you to scale your personalization efforts. Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Top 5 Use Cases for AI Personalization Marketing 1.

Thought Leadership 137

Thought Leadership User-Generated Marketers Marketing 137

Marketing Insider Group

JULY 24, 2024

3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers. Effective lead generation drives business growth and increases revenue. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Content Marketing 120

Content Marketing Marketers Marketing Customer Acquisition 120

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. It understands target personas across AI tools, offers real-time impact scoring for generated content and ensures uniform branding.

User-Generated 115

User-Generated Management SEO Digital Marketing 115

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Linking to related content improves the user experience and helps search engines crawl your site. Content Marketing Checklist 1.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

Martech

OCTOBER 8, 2024

Dig deeper: How to use AI in email marketing without losing the human touch Using genAI in copywriting for testing Chad meshes with our advanced testing methodology because it is far more extensive than just comparing a variant against a control. However, your work is not necessarily protected from being used to train other users.

Copywriting 126

Copywriting Email Marketing Shoppers User-Generated 126

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting t he email expert persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a B2B financial services company.

Whitepaper 105

Whitepaper Key Performance Indicator Thought Leadership User-Generated 105

Hubspot Marketing

NOVEMBER 14, 2024

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. Boost ad performance.

User-Generated 120

User-Generated CMO Education Communications 120

Martech

JANUARY 13, 2025

I am the first generative AI chatbot for marketing technology professionals. Prompt: What about welcome emails (are they important)? Answer: Welcome emails are a crucial component of any email marketing strategy. For this prompt, try selecting the email marketing expert persona. Processing.

Customer loyalty 105

Customer loyalty Copywriting Communications User-Generated 105

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. Recipes customized to user affinities. Business email address Subscribe Processing.

Email Marketing 128

Email Marketing User-Generated Marketers Marketing 128

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 135

Email Marketing Analytics User-Generated Marketers 135

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 133

Email Marketing Health Marketers Marketing 133

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation.

Direct Mail 125

Direct Mail Marketers Marketing Email Marketing 125

Marketing Insider Group

JANUARY 6, 2025

Fresh, relevant content consistently improves SEO performance and draws in users looking for answers. User intent plays a big role here. How Blog Writing Supports Lead Generation Every blog post creates an opportunity to bring visitors further into your sales funnel. Staying responsive keeps your content relevant and engaging.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Email marketing tools, including Mailchimp, SendGrid and ActiveCampaign.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Sprout Social

SEPTEMBER 17, 2024

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue. Email 3: Use social proof.

Non-Profit 86

Non-Profit User-Generated Shipping eCommerce 86

Martech

DECEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the marketing manager persona. Leverage user-generated content (UGC) What to do: Encourage customers to share their own videos wearing our products. Email: Business email address Sign me up!

User-Generated 108

User-Generated Retail Video Marketing Management 108

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. The tool helps you find relevant websites to contact and creates personalized outreach emails to increase your chances of getting a response. Paid plans start at $15/month.

Price 119

Price Thought Leadership Transform User-Generated 119

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

NOVEMBER 4, 2024

Image Source HubSpot’s chatbot uses AI to help generate leads. Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Examples: Optimizely , Albert.ai

Analytics 128

Analytics Customer Journey CMO Marketers 128

Backlinko

DECEMBER 28, 2024

Share Your Google Review Link Share your Google review link everywhere users may see it so they can easily leave you a review. Alternatively, use Semrushs free Google review link generator. Once youve selected your business, the tool will generate short and long Google review links for it. Thank you so much!

User-Generated 112

User-Generated Energy SEO Place 112

Martech

AUGUST 15, 2024

From specialists to creative technologists Most marketing organizations rely heavily on specialists. A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. But buyer beware. Shopping is the easy part.

Marketers 119

Marketers Marketing User-Generated New Technology 119

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 145

Email Marketing Marketers Marketing Key Performance Indicator 145

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. Help with email marketing. Transform photos with Magic Edit. Optimize copy.

SEO 119

SEO Transform User-Generated Analytics 119

Martech

OCTOBER 14, 2024

Maybe because you’re so used to seeing or sending them that you don’t understand how they can undermine your email program and affect your relationships with your customers. I am enraged when I get image-only emails from top-level companies with stellar email track records. Let me explain. It’s not.

Law 125

Law Email Marketing eCommerce User-Generated 125

Martech

AUGUST 12, 2024

Improving the impact of your email marketing Good data health helps you send more targeted, accurate emails to your contacts and reduces the risk of violating email compliance rules and regulations. This will allow you to see the current number of records with the issue, and how many records have had that issue.

Health 117

Health CRM Communications User-Generated 117