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A Beginner’s Guide to Successful Email Marketing

Neil Patel

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

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Getting Started with Behavioral Email Marketing

Neil Patel

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

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What is the Difference Between Email Marketing and Marketing Automation?

Adobe Experience Cloud Blog

by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

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Don’t Be a Data Creep: Use Data to Add Value

Adobe Experience Cloud Blog

As we advise with all of your marketing, keep your ads useful, valuable, and relevant. Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? Instead, she might like to know how email marketing will benefit her business.

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Top 5 Email Marketing Ideas to Consider

Vertical Response

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

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B2B email marketing: 3 strategies for advanced personalization

Martech

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

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7 Tips for Successful Small Business Content Marketing

Neil Patel

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Email marketing is an excellent tool for small businesses to use.