Martech

JULY 26, 2024

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

Transform 126

Transform Whitepaper Thought Leadership Customer Journey 126

Martech

JANUARY 21, 2025

Content atomization involves breaking a comprehensive content asset, such as a whitepaper or webinar, into smaller, standalone pieces that fit different platforms and audience needs. For example, a whitepaper on marketing trends could become: A blog post covering top statistics. What is content atomization?

Whitepaper 136

Whitepaper Analytics SEO User-Generated 136

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Marketing Insider Group

JANUARY 6, 2025

Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Email Marketing 132

Email Marketing Whitepaper Marketing Marketers 132

Adobe Experience Cloud Blog

DECEMBER 16, 2013

As we advise with all of your marketing, keep your ads useful, valuable, and relevant. Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? Instead, she might like to know how email marketing will benefit her business.

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Advertising 134

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

Email Marketing 133

Email Marketing Transform Whitepaper Marketing 133

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Email marketing is an excellent tool for small businesses to use.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. The marketing plan template is a different story. E-Books or Whitepapers. Image Source. Image Source. Image Source.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Litmus

OCTOBER 6, 2022

But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results. Use email content to build individual profiles.

Email Marketing 107

Email Marketing Whitepaper Marketing Marketers 107

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. Dig deeper: What is social media marketing? What does email marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Email Engagement: Open rates, click-through rates. Social Media Interactions: Likes, shares, comments.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

AUGUST 31, 2015

Are you worried prospects will think your email marketing is spammy? Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. So how do you go about unlocking this mysterious power of email marketing?

Email Marketing 109

Email Marketing Whitepaper Customer Acquisition B2C 109

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”.

Email Marketing 92

Email Marketing Whitepaper Customer Journey eBook 92

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. The post Writing emails that convert appeared first on MarTech.

Whitepaper 106

Whitepaper Digital Marketing Email Marketing Marketing 106

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Follow-up and re-engagement emails.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketing 110

Martech

FEBRUARY 27, 2025

Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. If your system supports account-based marketing, try sending emails from the leads assigned contact owner instead of a generic corporate address.

Transform 75

Transform CRM Whitepaper eBook 75

Martech

AUGUST 22, 2024

Join us for our upcoming webinar, Mastering Email Campaign Execution , where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. Register now to secure your spot!

Email Marketing 113

Email Marketing Whitepaper Marketing Marketers 113

Marketing Insider Group

MAY 10, 2021

As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. As casual blog readers turn into email subscribers, your chance of converting them into customers increases almost exponentially.

Content Marketing 145

Content Marketing Whitepaper Shoppers Marketing 145

Customers.ai

DECEMBER 18, 2024

Drop them into a content-based email sequence sharing related articles or guides. Example 2 : Visitors who download gated content like whitepapers or eBooks. Educate and Build Trust : Use automated email campaigns that share case studies, product tutorials, or customer testimonials. For example: Downloaded your whitepaper?

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Scoop.it!

OCTOBER 31, 2024

You’ll also build a high-quality email list you can nurture into customers with a value-driven, curated email marketing strategy. This way, you will instantly position your service brand as a dependable business that helps people solve their pain points. Need inspiration on how you could do this?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Marketing Insider Group

AUGUST 26, 2024

Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Martech

AUGUST 3, 2023

The quality, and therefore the value, of each email varies dramatically. You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value.

Whitepaper 98

Whitepaper Price Email Marketing Marketing Strategy 98

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 86

Real Estate Email Marketing Education Marketing 86

Adobe Experience Cloud Blog

JULY 16, 2013

Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). How to Close More Deals with Accelerator Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Place 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Whitepaper 84

Whitepaper Digital Marketing Marketing Marketers 84

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

Whitepaper 130

Whitepaper Transform PR eBook 130

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Clean up your email list. Email marketing is the go-to channel for many B2B marketers.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Segment your email list. Test your emails. Use A/B testing for subject lines, email content, tone, and email structure. Save time with email marketing automation.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Email Marketing Will email marketing still be relevant in 2023? A whopping four billion people used email every day in 2021. The answer is a resounding “yes.”

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130