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Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Hubspot Marketing

Lesson 3: Bring the main character energy. That way you can bring the main character energy. Your Black Panther should fit comfortably within your multiverse that is, the specific identities you serve should be an integral part of your marketing ensemble. Wakanda forever.

Energy 72
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Energy Drinks Marketing Strategies for 2025

ConsumerTalk

Energy Drinks Marketing Strategies for 2025 As the energy drinks industry continues to expand, brands are constantly seeking innovative ways to capture the attention of consumers. With 2025 on the horizon, it's crucial for companies to adapt their marketing strategies to stay competitive.

Energy 52
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Where AI falls short in high-stakes B2B industries

Martech

The energy from live audiences is more eager and intense than ever. The energy of a live audience, the ability to read a room and the spontaneity of real-time interactions are elements that AI cannot replicate. I’m getting more speaking and keynote bookings. The event industry market is booming at a CAGR of 6.4% trillion by 2032.

PR 134
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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumptioncomparable to the carbon emissions of the airline industry. Advertising is no exception.

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5 steps to marketing innovation with creative problem-solving

Martech

An energy company took a busload of its best people from different functions and drove along its supply chain, visiting an oil rig, pipeline, refinery and service station. Marketers might not have the time, energy or funding to explore as much. Your customer’s world is a great place to walk around with your eyes open.

Energy 121
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Urban digital transformation: Insights for marketers from global smart cities

Martech

By installing wireless LED lights across the city, Chicago is cutting energy costs and improving public safety, telling a story of innovation and sustainability. The 100 MWdc solar plant, a green-energy star for the region, recognized a need for further digital transformation during conversations with FTC Solar.

Transform 113
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How live social shopping is driving brand results

Sprout Social

You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues. To keep the energy high throughout the event (and make it feel less like a one-sided sales pitch), consider including audience interaction moments like polls, contests and giveaways.

Branding 118