Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Martech

NOVEMBER 11, 2021

This conclusion is based on looking at data from two cohorts: Consumers in developing countries and Gen Z. The sectors which scored worst included real estate, transportation and energy and utilities. Conversely, digital experiences that are difficult, disconnected and hard to navigate will be rejected.

Gen Z 109

Gen Z Real Estate Energy Branding 109

Businesses Grow

MARCH 18, 2024

58% of Gen Z think the more absurd, the cooler it is. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Brain-based computing ( organoid intelligence ) disconnects our need for rare materials and massive energy consumption. 82% say being weird is in. This is already happening.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 129

Gen Z Entertainment Transform User-Generated 129

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. million views on TikTok.

Transform 73

Transform Gen Z Fashion Food 73

Litmus

FEBRUARY 8, 2024

Generational email preferences and personalization While email has been a tried-and-true marketing channel to reach many target audiences, if marketers want to meet subscribers’ changing expectations across generations, it’s time to evolve the approach.

Marketing Strategy 93

Marketing Strategy Gen Z Transform Email Marketing 93

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts. Here, let's explore tips and best practices for nonprofits looking to leverage TikTok for growth.

Gen Z 106

Gen Z Entertainment Non-Profit Millennials 106

Hubspot Marketing

OCTOBER 17, 2022

The ad uses a Gen Z narrator to appeal to a similar demographic. It's helpful to remember that TikTok is a fun, entertaining platform, making it necessary to match that energy in your marketing. It even points out how you can make more money in less time. Second, the delivery.

Gen Z 114

Gen Z Entertainment User-Generated Energy 114

Sprout Social

NOVEMBER 12, 2023

GoPro is adored by athletes, mountain bikers and other adventurers so working with an energy drink brand is the right fit. Generate buzz and improve revenue Everyone loves a limited edition product or collection from their favorite brands. Strategies to find collaboration partners Deciding how to partner with brands can seem tricky.

Branding 118

Branding Fashion Gen Z Entertainment 118

Martech

DECEMBER 10, 2021

That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor and insights. We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising. Younger generations are naturally multicultural.

Advertisers 113

Advertisers Advertising Gen Z Energy 113

Search Engine Land

MAY 20, 2024

Do that and Gen Z and millennials will come beating down the door of your blog. However, investing time and energy into multiple channels above can result in solid returns. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Reddit traffic. But after that, the sky’s the limit.

Gen Z 118

Gen Z SEO Millennials Energy 118

Set Up

JUNE 15, 2023

A surprising tidbit during the presentation was that recruiters are finding that Gen Z prefers to work in the office because they crave human interaction and have never had that “in office” experience. Below is a recap of the presentation and discussion. You can also find the presentation from the event here.

Gen Z 52

Gen Z Energy Communications Marketing 52

Businesses Grow

MAY 1, 2023

GenZ is suffering from mental health pressures from multiple fronts. ” Sarah Neely : “The speakers, the intention, and energy Mark has created, the collaborative environment and the curated group of attendees are all so important to making this event special and intimate.” Best experience of my marketing life.”

Gen Z 130

Gen Z Marketing Marketers CMO 130

Businesses Grow

NOVEMBER 27, 2023

” I think it’s going to be interesting as Gen Z enters and leads the workforce. How will a generation who grew up on 10-second videos respond to your white papers and webinars? Can you imagine the land and energy required to build and run $50 billion in new data centers? But I also think people are people.

Customer 72

Customer Gen Z Whitepaper Energy 72

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Source: Pew Research Center.

Gen Z 144

Gen Z Analytics Energy Advertising 144

Buffer Marketing

JANUARY 11, 2023

For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users. By creating content in batches, you’ll be saving time and energy and will end up with weeks worth of content you can schedule in advance.

Gen Z 121

Gen Z User-Generated Energy Branding 121

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. Sustainability is here to stay.

Retail 108

Retail Gen Z Fashion Millennials 108

Hubspot Marketing

FEBRUARY 15, 2024

According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. It fits right into our age, where people celebrate diversity more than ever. Chanel — Selling the Emotion Chanel is famous for its ads that are like short movies. They make you feel the emotion. Accept digital innovation.

Branding 126

Branding Fashion Gen Z B2C 126

Sprout Social

AUGUST 2, 2022

This not only brought the energy of the in-person event to people around the world, but also gave at-home viewers access to exclusive promotions and artist interviews. The vast majority (83%) of Gen Z have used YouTube videos to relax while 69% say they return to content or creators that feel comfortable to them.

Gen Z 142

Gen Z Promotion Shoppers Energy 142

Sprout Social

OCTOBER 14, 2020

Based on what we know about millennials and Gen Z , the average consumer relies on recommendations from social media when researching products and services. ” Doing so requires an investment of your time and energy: you need to understand what you’ll be getting out of your program before getting it started.

Branding 145

Branding Gen Z Millennials Promotion 145

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 264

Millennials Whitepaper Transform Gen Z 264

Spiralytics

JANUARY 22, 2023

Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. They also use materials and food ingredients with low carbon footprints and encourage suppliers to use 100% renewable energy.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Faraday

APRIL 16, 2021

So, if you’re in the business of home renovation, DIY tools, residential energy efficiency, or HVAC, consider the following when marketing to millennials — a generation eager to take you up on your services. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate User-Generated 52

Vertical Response

JUNE 23, 2024

For instance, Nike focuses its efforts on influential individuals and people up to 55 years old, whereas Under Armour concentrates on the 18-25 Gen Z demographic. It’s like putting together a puzzle; each piece of data brings you closer to a complete picture of your ideal customer.

Gen Z 74

Gen Z Customer Acquisition Market Research Analytics 74

Sprout Social

JULY 12, 2019

They do this with music as well — people see them pumping money into an industry they love, and suddenly Red Bull becomes about much more than just an energy drink. It takes a real GOT nerd to make something as immaculate and spot-on as this, and it’s this type of energy that resonates hard. Ben & Jerry’s: Social Awareness on 420.

Customer 106

Customer Gen Z Manufacturing Energy 106

Hubspot Marketing

DECEMBER 28, 2023

Man, I remember the energy, the scent, the scars from playing ball on crates." But it also spoke to a growing and evergreen trend: Gen Z is consuming less alcohol than previous generations. The Takeaway The short film doesn’t just tell you a story. In every vibrant setting, somebody enjoys a 0.0%

Video Marketing 106

Video Marketing Advertisers Advertising Entertainment 106

Neil Patel

NOVEMBER 26, 2019

Instead, I want you to focus your energy on how you can leverage these changes before your competition. Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. So, what are these non-algorithm changes? Let’s get started….

eCommerce 145

eCommerce Gen Z Manufacturing User-Generated 145

Hubspot Marketing

AUGUST 18, 2022

GoPro doesn't just sell portable cameras, and Red Bull doesn't just sell energy drinks. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics. GoPro & Red Bull.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

JANUARY 3, 2024

In the commercial, sluggish people are revived from the summer heat by drinking bottles of Coke, with zany dancing and ridiculous circumstances like Grandma breaking it down by the dinner table or becoming a conduit for electricity with all their energy. Spotify is known for young, fun commercials, and this is no exception.

Food 121

Food Advertisers Advertising Gen Z 121

Backlinko

FEBRUARY 15, 2024

Crocs – This iconic footwear brand has broken into the Gen Z market through TikTok. Red Bull – This energy drink brand has mastered the art of creating engaging, high-quality content. But since social content sometimes appears in the SERPs, it’s worth investing energy into repurposing content for multiple platforms.

SEO 95

SEO User-Generated Analytics Gen Z 95

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

Gen Z 127

Gen Z Branding Transform Millennials 127

Marketing Insider Group

JUNE 20, 2023

But let’s just hold our horses so we can get to the bottom of this – Is it time for marketers to move on from SEO and put all of our energy into social media search? A recent study shows that 40% of Gen-Z users prefer searching for information on TikTok and Instagram rather than Google. And why not?

Gen Z 101

Gen Z SEO User-Generated Shipping 101

Sprout Social

OCTOBER 1, 2024

It’s the number one channel for news and product discovery, not to mention Gen Z’s top channel for customer support. The success and growth of our customers like McDonald’s, Honda, Autodesk, Procter & Gamble, The Department of Energy and Universal Pictures, to name a few, are great examples of this.

Gen Z 77

Gen Z Transform B2C Energy 77

Neil Patel

JANUARY 18, 2023

Saving time and energy with efficient content production isn’t just good for SEO. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. Google ranks fifth. That’s right. What 2022 trends worked for you?

SEO 113

SEO Gen Z User-Generated Advertising 113

Many Chat

JULY 13, 2022

That’s a huge audience with massive potential, but attracting a genuine audience takes time and energy. Instagram is the world’s fifth most popular social media platform , but Gen Z is now spending more time on TikTok. Paid-for followers. There are over 114.6 million Instagram users in the US alone.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Martech

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), For example, brands like Balenciaga and Adidas have been investing in digital products that are becoming increasingly popular among the youngest generation of consumers. 64%), the U.K. (59%)

Gen Z 107

Gen Z Customer loyalty Transform Shoppers 107