Sprout Social

MAY 9, 2024

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing.

Influencer Marketing 126

Influencer Marketing Market Trends Gen Z Fashion 126

Sprout Social

JANUARY 15, 2025

Trying to reach Gen Z? To make the most of your investment, match their energy. Live shopping streams: TikTok, Instagram and Facebook allow influencers to showcase affiliate products and share affiliate links in real-time during live sessions. The best platform and ad format depend on your brand and goals.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Welcome Software

FEBRUARY 26, 2025

That's what it was all about this year; bringing more efficiency, excitement, and energy to your daily grinds. It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. You've got to ask yourselves: Where IS the fun in that?

Gen Z 52

Gen Z Energy Marketers Marketing 52

Marketing Insider Group

DECEMBER 14, 2020

It doesn’t have to take a huge amount of time and energy to create content that generates leads. By taking the time to fully understand their “Generation Z” audience, they’ve been highly successful in creating content that not only gets read but also drives conversions to financial institutions that partner with the app.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Marketing Insider Group

JUNE 20, 2023

But let’s just hold our horses so we can get to the bottom of this – Is it time for marketers to move on from SEO and put all of our energy into social media search? A recent study shows that 40% of Gen-Z users prefer searching for information on TikTok and Instagram rather than Google. And why not?

Gen Z 105

Gen Z SEO User-Generated Shipping 105

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

Gen Z 137

Gen Z Branding Transform Millennials 137

Martech

NOVEMBER 11, 2021

This conclusion is based on looking at data from two cohorts: Consumers in developing countries and Gen Z. The sectors which scored worst included real estate, transportation and energy and utilities. Conversely, digital experiences that are difficult, disconnected and hard to navigate will be rejected.

Gen Z 108

Gen Z Real Estate Energy Branding 108

Hubspot Marketing

OCTOBER 17, 2022

The ad uses a Gen Z narrator to appeal to a similar demographic. It's helpful to remember that TikTok is a fun, entertaining platform, making it necessary to match that energy in your marketing. It even points out how you can make more money in less time. Second, the delivery.

Gen Z 135

Gen Z Entertainment User-Generated Energy 135

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. Sustainability is here to stay.

Retail 132

Retail Gen Z Fashion Millennials 132

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts. Here, let's explore tips and best practices for nonprofits looking to leverage TikTok for growth.

Gen Z 113

Gen Z Entertainment Non-Profit Millennials 113

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Businesses Grow

MARCH 18, 2024

58% of Gen Z think the more absurd, the cooler it is. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Brain-based computing ( organoid intelligence ) disconnects our need for rare materials and massive energy consumption. 82% say being weird is in. This is already happening.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Source: Pew Research Center.

Gen Z 145

Gen Z Analytics Energy Advertisers 145

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Here's an example where the energy drink brand G-Fuel asks Twitter users to reply to their tweet with who they think will win the 2020 "#SuperBowl."

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Hubspot Marketing

OCTOBER 24, 2022

Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up." On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. Let's dive in. Myth 1: TikTok's audience is too young.

Gen Z 108

Gen Z Shipping Millennials Energy 108

Many Chat

JULY 13, 2022

That’s a huge audience with massive potential, but attracting a genuine audience takes time and energy. Instagram is the world’s fifth most popular social media platform , but Gen Z is now spending more time on TikTok. Paid-for followers. There are over 114.6 million Instagram users in the US alone.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Martech

DECEMBER 10, 2021

That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor and insights. We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising. Younger generations are naturally multicultural.

Advertising 111

Advertising Advertisers Gen Z Energy 111

Sprout Social

OCTOBER 14, 2020

Based on what we know about millennials and Gen Z , the average consumer relies on recommendations from social media when researching products and services. ” Doing so requires an investment of your time and energy: you need to understand what you’ll be getting out of your program before getting it started.

Branding 145

Branding Gen Z Millennials Promotion 145

Hootsuite

DECEMBER 10, 2019

It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? For now, adapt some of the fun and innovative energy of TikTok into your posts on established social platforms. What you should do in 2020. Keep an eye on TikTok—for now.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

JUNE 7, 2022

They use more energy over a shorter time and yield results and insights fast. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. In a campaign, all your content is aligned and focused on one particular target. A post shared by Netflix US (@netflix). Cause campaign.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Sprout Social

NOVEMBER 12, 2023

GoPro is adored by athletes, mountain bikers and other adventurers so working with an energy drink brand is the right fit. Generate buzz and improve revenue Everyone loves a limited edition product or collection from their favorite brands. Strategies to find collaboration partners Deciding how to partner with brands can seem tricky.

Branding 130

Branding Fashion Gen Z Entertainment 130

Businesses Grow

MAY 1, 2023

GenZ is suffering from mental health pressures from multiple fronts. ” Sarah Neely : “The speakers, the intention, and energy Mark has created, the collaborative environment and the curated group of attendees are all so important to making this event special and intimate.” Best experience of my marketing life.”

Gen Z 131

Gen Z Marketers Marketing CMO 131

Martech

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), For example, brands like Balenciaga and Adidas have been investing in digital products that are becoming increasingly popular among the youngest generation of consumers. 64%), the U.K. (59%)

Gen Z 106

Gen Z Customer loyalty Transform Shoppers 106

Sprout Social

AUGUST 2, 2022

This not only brought the energy of the in-person event to people around the world, but also gave at-home viewers access to exclusive promotions and artist interviews. The vast majority (83%) of Gen Z have used YouTube videos to relax while 69% say they return to content or creators that feel comfortable to them.

Gen Z 144

Gen Z Promotion Shoppers Energy 144

Sprout Social

AUGUST 25, 2022

Facebook remains a key place to invest energy. Good news—Gen Z has discovered Pinterest, and this demographic is on the rise on the platform 40% year over year. With just under 3 billion monthly active users , Facebook dominates the digital space. Its advertising capabilities can help you find and reach more of your audience.

Gen Z 144

Gen Z Thought Leadership Fashion Energy 144

Neil Patel

JANUARY 18, 2023

Saving time and energy with efficient content production isn’t just good for SEO. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. Google ranks fifth. That’s right. What 2022 trends worked for you?

SEO 113

SEO Gen Z User-Generated Advertisers 113

Buffer Marketing

JANUARY 11, 2023

For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users. By creating content in batches, you’ll be saving time and energy and will end up with weeks worth of content you can schedule in advance.

Gen Z 126

Gen Z User-Generated Energy Education 126

Sprout Social

JULY 12, 2019

They do this with music as well — people see them pumping money into an industry they love, and suddenly Red Bull becomes about much more than just an energy drink. It takes a real GOT nerd to make something as immaculate and spot-on as this, and it’s this type of energy that resonates hard. Ben & Jerry’s: Social Awareness on 420.

Customer 111

Customer Gen Z Manufacturing Energy 111

Sprout Social

MARCH 29, 2021

Consider that 28% of consumers discover new products directly through social media, with that number skewing higher for millennials and Gen Z. If not, you can uncover opportunities to make changes or put more energy into organic social media (or vice-versa). Paid social allows you to target your most relevant customers.

Gen Z 119

Gen Z Analytics Millennials Energy 119

Neil Patel

NOVEMBER 26, 2019

Instead, I want you to focus your energy on how you can leverage these changes before your competition. Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. So, what are these non-algorithm changes? Let’s get started….

eCommerce 145

eCommerce Gen Z Manufacturing Millennials 145

Search Engine Land

MAY 20, 2024

Do that and Gen Z and millennials will come beating down the door of your blog. However, investing time and energy into multiple channels above can result in solid returns. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Reddit traffic. But after that, the sky’s the limit.

Gen Z 118

Gen Z SEO Millennials Energy 118

Hubspot Marketing

FEBRUARY 15, 2024

According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. It fits right into our age, where people celebrate diversity more than ever. Chanel — Selling the Emotion Chanel is famous for its ads that are like short movies. They make you feel the emotion. Accept digital innovation.

Branding 139

Branding Fashion Gen Z B2C 139

Litmus

FEBRUARY 8, 2024

Generational email preferences and personalization While email has been a tried-and-true marketing channel to reach many target audiences, if marketers want to meet subscribers’ changing expectations across generations, it’s time to evolve the approach.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Brands can tap into the same energy with a robust digital presence.

Gen Z 52

Gen Z Millennials Health Transform 52

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It’s especially popular among Gen Z , with about half of all users between the ages of 18 and 24.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145