Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 126

Influencer Marketing Price Analytics Marketing 126

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? First, let’s outline the goal.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Businesses Grow

SEPTEMBER 23, 2024

This is a great lesson literally pointing to the future of influencer marketing, and I kept forgetting to blog about it. It’s a 24-year-old TikTok star, Influencer marketing has entered a new phase. These aren’t just kids shilling energy drinks. It isn’t Unilever.

Manufacturing 69

Manufacturing Influencer Marketing Energy Marketing 69

Sprout Social

APRIL 21, 2025

Micro and nano-influencers frequently play a role in bringing burgeoning trends from their niche circles to other platforms. For more on how social media affects culture, download our influencer marketing report. Recognizing that is key to authentic influencer marketing in the health and wellness space.

Branding 108

Branding Finance Fashion Health 108

Sprout Social

OCTOBER 11, 2024

million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers. million views on TikTok.

Transform 93

Transform Gen Z Fashion Food 93

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. The goal is to get the influencers involved in the product promotion and positively impact the product. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Buffer Marketing

FEBRUARY 6, 2025

TikTok marketing: The paid way In the paid methods, you can grow your TikTok business in three ways: TikTok ads TikTok Shop TikTok influencer marketing The following sections will share how to begin dipping your toes and dollars into the TikTok world (safely!). They get a commission if someone purchases using their code.

SEO 106

SEO Real Estate User-Generated Promotion 106

Jeff Bullas

FEBRUARY 26, 2023

trendHERO: Search and Check Instagram Influencers Very simple idea: if you want real followers just find people with real followers and ask them for promotion. It’s like the quintessence of influencer marketing! trendHERO allows you to gather a large Instagram influencers’ list and instantly analyze them.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Buffer Marketing

JANUARY 7, 2025

You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video. Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts.

Price 118

Price Thought Leadership Transform User-Generated 118

Sprout Social

APRIL 14, 2021

Double down on influencer marketing and user-generated content. If you haven’t already dipped your toe into the influencer marketing pool, now is as good a time as any. TikTok is an influencer culture incubator, enabling popular creators to reach and engage millions of users on the app in minutes. charlidamelio.

Energy 145

Energy User-Generated Influencer Marketing Fashion 145

Hubspot Marketing

FEBRUARY 3, 2020

These could include blog posts about how an event relates to your industry, a social media post that leverages topical hashtags, or a marketing video about how your customers might be celebrating an event. Consider influencer marketing. Influencer marketing is similar to co-branding.

Gen Z 144

Gen Z Advertising Advertisers Energy 144

Buffer Marketing

NOVEMBER 14, 2024

  As creators or marketers, we often make the assumption that all of our followers have seen every single piece of content we create, but in reality, only a small portion of our audience will see a particular post. As long as you’re clever with your tweaks, content repurposing can save you loads of time and energy. 

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Hubspot Marketing

MAY 31, 2022

Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge. Love the impact of influencer marketing , but don’t like the idea of cold-calling influencers to work with you?

Social Media Marketing 143

Social Media Marketing Energy Finance Marketing 143

Hubspot Marketing

DECEMBER 12, 2023

It got me thinking: Has food and beverage become the new playground for creators and influencers? Prime, Logan Paul’s energy drink, is primed to exceed $1.2B Influencers partner with third-party manufacturers and add on their own branding and marketing.

Food 129

Food Branding Energy Manufacturing 129

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Try it free today.

Entertainment 122

Entertainment Fashion Influencer Marketing Energy 122

Neil Patel

JULY 27, 2021

This strategy opens the door to more possibilities because you can piggyback on the following and audience of the influencer across a variety of platforms. If the influencer is on TikTok and Instagram, you’ll be able to take advantage of that audience as well. One great example of this is Bang Energy drinks.

B2C 144

B2C Advertising Advertisers Marketing 144

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

User-Generated 141

User-Generated Marketing Marketers Advertising 141

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

DECEMBER 14, 2020

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. There’s still time left before the end of the year to make sure your content marketing efforts have an impact on your revenue.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Hubspot Marketing

MAY 29, 2017

Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. Did it save you time and energy creating your own content, or did it create extra work? Not sure what we're talking about?

Logistics 145

Logistics Promotion Energy Influencer Marketing 145

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. So which one is most trusted?

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Businesses Grow

MARCH 18, 2024

Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Meta is working on a tech that can read your mind Real-time advertising reactions enabled by AI There is a backlash against purpose-driven marketing because too many brands make promises they don’t keep. This is already happening.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Hootsuite

OCTOBER 23, 2023

This person manages everything from researching the right influencers and reaching out to creating and managing the campaign. Influencer marketing requires a fairly diverse skillset, since you’re often in charge of all aspects of influencer campaigns. Long answer: Running a business takes a lot of time and energy.

Copywriting 117

Copywriting CMO Influencer Marketing Analytics 117

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Duct Tape Marketing

SEPTEMBER 10, 2015

You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads.

User-Generated 78

User-Generated Energy Influencer Marketing eBook 78

Sprout Social

OCTOBER 31, 2023

AI tools enable you to offload time-consuming tasks, saving time and energy for strategy planning and development. In this case, I specified the goal (budget plan) and topic (influencer marketing) along with very specific details such as the maximum budget and the tenure of the budget.

User-Generated 126

User-Generated Copywriting Influencer Marketing Energy 126

Duct Tape Marketing

SEPTEMBER 10, 2015

You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads.

User-Generated 78

User-Generated Influencer Marketing Energy eBook 78

Neil Patel

AUGUST 17, 2021

Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often. Every successful marketing strategy begins with a set goal or outcome in mind, so spend time reflecting on what you hope to achieve. Set Achievable Goals for Your Campaign.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Neil Patel

SEPTEMBER 1, 2021

As mentioned, B2B content marketing presents different challenges from B2C content marketing. While consumers might be impressed by influencer marketing and emotive product launch campaigns , businesses won’t be swayed by these tactics. Instead, businesses want authoritative content.

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Neil Patel

NOVEMBER 19, 2021

Next, find an influencer to partner with. For B2C marketing, you might check out social media or influencer marketing agencies. After all, the whole point of lead generation is to find new customers and grow your brand, so you want to throw your energy into the most promising prospects.

B2C 141

B2C User-Generated Energy Promotion 141

Duct Tape Marketing

SEPTEMBER 10, 2015

You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads.

User-Generated 72

User-Generated Energy Influencer Marketing eBook 72

Sprout Social

AUGUST 25, 2022

Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months. Around 71% of consumers and 65% of marketers expect it to be one of the platforms they use the most this year. Facebook remains a key place to invest energy.

Gen Z 145

Gen Z Thought Leadership Fashion Energy 145

Neil Patel

SEPTEMBER 14, 2021

While the personality, voice, and physical likeness vary by creator, most are high-energy, fun-loving, animated personalities. How Can Marketers Use VTubers? Marketers can use VTube creators as part of their influencer marketing campaigns. Despite being animated, the avatars are often strikingly life-like.

Fashion 106

Fashion Promotion Energy Influencer Marketing 106

Sprout Social

OCTOBER 10, 2019

Some quick tips to help you stay active include: Incorporating social scheduling and automation to save time and energy. What is influencer marketing and how to build a strategy. Looking at the recent boom of influencer marketing , paid relationships among social movers and shakers is becoming more and more common.

Influencer Marketing 112

Influencer Marketing Energy eCommerce Analytics 112

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Get started with influencer marketing. Don’t panic about keeping up with progressive content trends like these. joderama Click To Tweet.

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Hubspot Marketing

AUGUST 9, 2023

Their body language oozes energy and excitement. 120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Energy and excitement can be quite contagious. The audience will feel it and invigorate. Ever noticed how some people talk about sports? Feeling Inspired Yet?

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98