Content Marketing Institute

NOVEMBER 7, 2017

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. But content marketers can also take advantage of more strategic, subtle, and authentic means of getting their high-quality content efforts in front of the right consumers and helping drive them to take action. Influencer marketing.

Promotion 111

Promotion Advertisers Advertising User-Generated 111

Sprout Social

OCTOBER 11, 2024

million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers. million views on TikTok.

Transform 92

Transform Gen Z Fashion Food 92

Hubspot Marketing

DECEMBER 20, 2024

Lia Haberman, founder of the ICYMI newsletter: By nature, marketers are cheerleaders for the brands they represent. However, this sometimes leads to their identities becoming so closely tied to the products and services they promote that they struggle to talk about the company in a way that doesnt sound like a sales pitch.

Transform 102

Transform Marketers Marketing CMO 102

Jeff Bullas

FEBRUARY 26, 2023

trendHERO: Search and Check Instagram Influencers Very simple idea: if you want real followers just find people with real followers and ask them for promotion. It’s like the quintessence of influencer marketing! trendHERO allows you to gather a large Instagram influencers’ list and instantly analyze them.

Marketers 246

Marketers Marketing Analytics User-Generated 246

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketers Marketing 77

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. As long as you’re clever with your tweaks, content repurposing can save you loads of time and energy.  At a glance: 13 ways to get more followers on Instagram 1. Avoid buying fake followers 2. Use relevant hashtags 9.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Hubspot Marketing

FEBRUARY 3, 2020

These could include blog posts about how an event relates to your industry, a social media post that leverages topical hashtags, or a marketing video about how your customers might be celebrating an event. So, if G-Fuel were to promote its drinks as "official Super Bowl beverages," it would infringe upon this trademark.

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Neil Patel

FEBRUARY 19, 2021

Because you often need to pay to boost or promote your posts, so again, it’s harder to reach an organic audience this way (at least cost-effectively). Email marketing isn’t a new trend , but it’s not going anywhere, so rather than relying so much on social media or SERPs, consider building a solid subscriber list.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Hubspot Marketing

MAY 29, 2017

Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. Product or offer promotions. Promoting a product, event, or offer. Not sure what we're talking about? Event takeovers.

Logistics 145

Logistics Promotion Energy Influencer Marketing 145

Neil Patel

JULY 27, 2021

Now that you understand the power of an eSports marketing strategy, you need to know how to implement it. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market. One of the reasons influencer marketing and gaming go hand-in-hand is because it’s engaging.

B2C 144

B2C Advertising Advertisers Marketers 144

Sprout Social

OCTOBER 14, 2020

Meanwhile, a brand ambassador program is a company-wide initiative to seek out people who meet the criteria above and encourage them to promote your brand. Since ambassadors are truly unfiltered and authentic, they’re able to promote your products without being super sales-y about it. AND THE WINNER IS… ?? Good question!

Branding 145

Branding Gen Z Millennials Promotion 145

Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations.

Branding 132

Branding Fashion Gen Z Entertainment 132

Neil Patel

AUGUST 17, 2021

You’re trying to promote your unique selling point (USP) and what makes your business stand out from the competition. Sure, you can’t tell people what to think, but you can certainly promote your brand in a way that nurtures positive associations. You’re trying to ensure your ideal customers have the right impression of your brand.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Try it free today.

Entertainment 121

Entertainment Fashion Influencer Marketing Energy 121

Neil Patel

NOVEMBER 19, 2021

There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. Whether you’re in B2B or B2C marketing, the general steps for using training webinars for lead generation are the same. This might mean promoting your webinar on LinkedIn or talking it up on social media channels.

B2C 141

B2C User-Generated Energy Promotion 141

Neil Patel

SEPTEMBER 1, 2021

As mentioned, B2B content marketing presents different challenges from B2C content marketing. While consumers might be impressed by influencer marketing and emotive product launch campaigns , businesses won’t be swayed by these tactics. Promote Your Content Across Different Platforms. What Is B2B Content Marketing?

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Neil Patel

SEPTEMBER 14, 2021

While the personality, voice, and physical likeness vary by creator, most are high-energy, fun-loving, animated personalities. Many also partner with brands to promote products and services. Marketers can use VTube creators as part of their influencer marketing campaigns. The History of VTubers. VTubers Conclusion.

Fashion 106

Fashion Energy Promotion Influencer Marketing 106

Businesses Grow

MARCH 18, 2024

Community networks are the key to engagement loops (self-sustaining engagement, collective immersion) SXSW 2024 was filled with thrilling brand activations like this 3D spatial computer promotion for a Netflix series. ” I wrote extensively about this in Marketing Rebellion as a key part of the future of marketing.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Hootsuite

JUNE 7, 2022

They use more energy over a shorter time and yield results and insights fast. For instance, you could promote an awareness day or event or partner with a charitable organization. Sales or promotion campaign. If you want to increase conversions, run a sales or promotion Instagram campaign. A post shared by etsy (@etsy).

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Sprout Social

AUGUST 25, 2022

Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months. Use Stories: Half of Instagram users visit a website after seeing a brand promoted in Stories. Facebook remains a key place to invest energy. View this post on Instagram.

Gen Z 145

Gen Z Thought Leadership Fashion Energy 145

Hootsuite

MARCH 31, 2020

A brand advocate is a customer who loves your brand so much that they promote your products or services without being asked. A dark post is an unpublished social post promoted as an ad to a specific audience. Dark posts can help with split testing, and help prevent your timeline from becoming flooded with promotional posts.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Promote your blog posts for maximum success. Get started with influencer marketing. Create content that delivers long-term results.

Content Marketing 111

Content Marketing Marketers Marketing Energy 111

Adobe Experience Cloud Blog

JANUARY 10, 2018

Influencer marketing can be difficult. You may have lots of energy and a voice as smooth as butter. How to Promote Your Webinar. Like every aspect of content marketing , creating your webinar content is only half the battle. The other half is promoting the webinar itself. Get your audience involved.

Automobile 134

Automobile Education User-Generated Thought Leadership 134

Duct Tape Marketing

SEPTEMBER 10, 2015

You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads.

User-Generated 78

User-Generated Influencer Marketing Energy eBook 78

Buffer Marketing

APRIL 24, 2024

Paid social media can take various forms, such as sponsored posts, display and video ad campaigns, or influencer partnerships. 💡 Note: Influencer marketing requires another separate skillset from paying a social media platform to get your posts in front of the ideal audience segment.

User-Generated 127

User-Generated Health Social Media Marketing Thought Leadership 127

Sprout Social

OCTOBER 10, 2019

For example, brands can use their Instagram bio to link to promotions, advertise their hashtag and let their brand’s voice be heard. Cross-promotion on your website and through other social channels is a proactive way to grow your following over time. What is influencer marketing and how to build a strategy. Stay Active.

Influencer Marketing 112

Influencer Marketing Energy eCommerce Analytics 112

Duct Tape Marketing

SEPTEMBER 10, 2015

You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads.

User-Generated 78

User-Generated Influencer Marketing Energy eBook 78

Sachs Marketing Group

JULY 6, 2023

This is a huge time-saver for you as a business owner, as you won’t need to spend the time and energy promoting your new social profile in order to rebuild your following from scratch – Threads streamlines this process with a single tap. Be genuine in your communications, and don’t be afraid to show the human side of your brand.

Social Media Marketing 98

Social Media Marketing Promotion Energy Communications 98

Duct Tape Marketing

SEPTEMBER 10, 2015

You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads.

User-Generated 74

User-Generated Influencer Marketing Energy eBook 74

Hubspot Marketing

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. Why Follow Marketing Trends? If a certain marketing strategy or approach has consistently worked for your business, why change it?

Market Trends 145

Market Trends Marketers Marketing Advertising 145

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. Experiment with all their features Beyond Reels, there are a host of other tools and features creators and businesses can play around with to get the most out of their time and energy. 

User-Generated 129

User-Generated Social Media Marketing Millennials Analytics 129

Content Marketing Institute

OCTOBER 20, 2017

Influencer marketing is a great strategy for extending your content marketing reach in a valuable way. Creating an image with the influencer and his or her quote, you create a memorable image. You need to invest time and energy to get the data and create a useful wireframe to behave like a visual story.

Transform 111

Transform SEO Content Marketing B2C 111

Search Engine Land

JULY 24, 2023

What ethical considerations should marketers take into account when leveraging personal data for targeted advertising? Will influencer marketing continue to be an effective strategy or will it evolve into something else? Include key messages and slogans and choose the best media channels for promotions.

Content Marketing 91

Content Marketing Finance Marketers Marketing 91

Neil Patel

AUGUST 16, 2021

If you’ve been actively promoting your site, your homepage will be getting visitors from referring sites, social media sites, search engines and other sources. Polls are simple survey questionnaires that look like this: For example, through a poll, Tomoson found that nearly 60% of marketers plan to boost influencer marketing budgets.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Rock Content

SEPTEMBER 8, 2020

It takes time, strategy, and energy. Promote your Instagram account on other channels. If this happens often, it’s very likely that the influencer has fake followers) How often do they post, and is their photography style suitable for your brand? Grow your Instagram followers. This is not easy.

Branding 75

Branding User-Generated Food Marketers 75

Contently B2C

NOVEMBER 10, 2016

Capitalizing on the growth of spin classes, he paired indoor cycling with progressive technology and high-energy rides that users could access at their convenience. On Twitter, the company promotes its seasonal scenic rides, encouraging users to “cycle through New England fall colors” and “climb the Canadian mountains.”

Energy 59

Energy Retail Traditional Marketing Branding 59