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Urban digital transformation: Insights for marketers from global smart cities

Martech

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. Pepsi’s logo has evolved over the years, but always maintained its core identity. Are you getting the most from your stack?

Transform 112
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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

Without oversight from managers and social pressure from colleagues, some employees will struggle to clock in on time and work hard all day until it's time to clock out. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Here's what marketers have to say about the debate.

Product 121
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10 Best Free Project Management Budget Templates for Marketers

Hubspot Marketing

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast.

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HubSpot Marketers Give 6 Tips for Fighting Burnout

Hubspot Marketing

According to the WHO , burnout is a mental health "phenomenon" characterized by "feelings of energy depletion or exhaustion; increased mental distance from one’s job, or feelings of negativism or cynicism related to one's job; and reduced professional efficacy.". This condition especially impacts millennials. So why not plan for it?

Energy 135
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These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Hubspot Marketing

When people see AI as just a fun novelty, theyre unlikely to invest their time and energy into implementation. On the other end of the spectrum, Ive run into managers and executives who are extremely eager to adopt AI. Marketers can use AI tools to analyze this information and identify potential risks or opportunities for growth.

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26 Great Ideas For Social Media Posts That You Can Steal

Buffer Marketing

So, here are 26 ideas you can steal to grow your following 👇 Save all of these ideas for free → Ask one of your teammates to do an AMA about their job 🙋‍♀️ Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar !

Transform 140
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Trojan horse SEO: How to gain traction in new markets

Search Engine Land

Start by interviewing the early customers of your new product, your customer service team, and the product managers who helped define the product-market fit. Those brands all developed a new term now widely used in the market and earned a huge advantage. Acquire them for your new category. Absolutely.