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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

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Nature’s inspiration for transforming your marketing plan

Martech

The innovation and learning that emerges from the top layer drives commerce’s energy. A culture that manages conflict well is beneficial. The post Nature’s inspiration for transforming your marketing plan appeared first on MarTech. Commerce’s role to is resource the other layers — above and below. Processing.

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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. Cross-functional alignment is critical for marketing transformation. Pillar 1: Marketing Strategy.

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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

They are one of the leading organizations in the field of AI research, and its work has the potential to revolutionize many areas of society, from healthcare and education to transportation and energy. In 2023, marketing and the marketing profession will be transformed. AI has been unleashed in a massive and practical way.

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How Samsung transformed their customer experience with a new support site search

Martech

By taking this step, not only did Samsung avoid alienating users who needed help — they also managed to elevate CX and achieved a 19% increase in customer engagement on the support site. Managing a site of approximately 2,500 help articles became too labor-intensive for Messina’s small team. Traffic to the website exploded.

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Transform Your Leadership: The Power of Thoughtfully Fit

Duct Tape Marketing

Transform Your Leadership: The Power of Thoughtfully Fit written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. It's time to transform your approach.

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Content Repurposing: Transforming Old Content into New Opportunities

Rock Content

Adapting one idea to create multiple pieces requires less energy, money, labor, and time than starting over from scratch with each new post. The post Content Repurposing: Transforming Old Content into New Opportunities appeared first on Rock Content.