Vertical Response

JUNE 23, 2024

Discovering this group guides your marketing strategies and saves you from futile spending. This article delivers a no-frills approach to defining and captivating your target audience, complete with real-world cases showing you exactly how it’s done.

Gen Z 52

Gen Z Customer Acquisition Market Research Analytics 52

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 142

Food Branding Place Product 142

Use Insider

FEBRUARY 9, 2024

Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Target market research.

Branding 143

Branding Transform Customer Acquisition Customer 143

Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes. This is something I could build on with some market research. Let’s find out. Let’s try it.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

DIY Marketers

JANUARY 5, 2023

When you start looking at metrics as a way of finding out what your business needs, the anxiety starts to go away and you begin to relax into the process of tracking and improving your marketing. Marketing metrics are your own personal data that are part of your market research. It’s all about the 80/20.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Rock Content

DECEMBER 21, 2020

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

Brand Management 78

Brand Management Branding Management Logistics 78