Businesses Grow

FEBRUARY 6, 2023

ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes. Let’s find out. ” Campaign Structure: 1. Ads could include product information, customer reviews, and promotional offers.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Search Engine Land

SEPTEMBER 14, 2023

In other words: You’ll improve brand loyalty more by getting customers to love you than by improving your product, getting better reviews / testimonials or targeting different market segments. In other words, when people love brands they: Spend a lot of time and energy on it. So what is this “brand love” I keep mentioning?

Branding 129

Branding Marketers Marketing Communications 129

Search Engine Land

JULY 24, 2023

Creating thought-provoking prompts for marketers can help stimulate creativity, encourage critical thinking, and generate innovative ideas. Prompt ideas: How will advancements in technology shape the future of marketing? What role will artificial intelligence (AI) play in marketing strategies?

Content Marketing 91

Content Marketing Finance Marketers Marketing 91

Content Marketing Institute

DECEMBER 21, 2018

podcasts or his high-energy keynote presentations at Content Marketing World, you know that Jay doesn’t particularly like formulaic marketing – mindlessly coming up with copy-and-pasted quick solutions like 10 tips, 20 shortcuts, or – in his words– “Oh, well, you get the idea.”. If you’re familiar with Jay’s Unthinkable.fm

Content Marketing 104

Content Marketing Non-Profit Marketers Marketing 104

CXL

JUNE 2, 2022

Dreamforce is such a crowded, high-energy conference that we knew we had to tailor our offer to stand out.” – Julia Stead, Director of Demand Generation at Invoca. Payscale was already running ABM before tapping RollWorks and DemandWorks to help accelerate their results and get more specific with their market segmentation.

Direct Mail 87

Direct Mail Transform Marketers Marketing 87

DIY Marketers

OCTOBER 20, 2022

This meant that people who visited websites could no longer be tracked or marketed to on social media platforms like Facebook that used that information to show them “relevant” ads from their browsing. We had a heavy presence on Facebook but since that was implemented we’ve changed marketing strategies to massive success.

Marketers 108

Marketers Marketing CRM Law 108

SocialPilot

JULY 2, 2024

Optimized Resource Allocation We can all agree that marketing budgets aren’t always as generous as we’d like them to be. In such cases, you must ensure you put your time, energy, and budget where they will have the biggest impact. This allows you to allocate resources strategically, focusing on activities that drive the best ROI.

Analytics 111

Analytics Social Media Marketing Energy User-Generated 111

Hubspot Marketing

DECEMBER 2, 2024

What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars. In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities.

Customer Journey 131

Customer Journey Copywriting Marketers Marketing 131