SocialPilot

APRIL 23, 2025

Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. We’ll cover proven strategies that work across different platforms, from Pinterest boards to Instagrams trending reels.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

Hubspot Marketing

JANUARY 17, 2025

Action Plan Templates When youre ready to create an action plan, theres no need to start from scratch. Ive pulled together a few templates to provide the framework you need to devise your marketing strategy. Action Plan Template Download HubSpots free action plan template now.

Marketing 83

Marketing Marketers Marketing Plan Fashion 83

Sprout Social

DECEMBER 2, 2024

While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. How to create a successful influencer outreach strategy in 5 steps These five steps will guide you to influencer outreach success, no matter your business size or industry.

Influencer Marketing 116

Influencer Marketing Food User-Generated Affiliate Marketing 116

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Your existing customers are the source of the most accurate information about your specific B2B social media marketing.

B2C 95

B2C Social Media Marketing User-Generated Entertainment 95

Duct Tape Marketing

DECEMBER 19, 2023

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. Yes, than let's add that.

Marketing Strategy 89

Marketing Strategy Key Performance Indicator Marketing Marketers 89

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

DECEMBER 2, 2024

What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars. In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities.

Customer Journey 132

Customer Journey Copywriting Marketing Marketers 132

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. It doesn’t require pairing.

Energy 145

Energy Manufacturing Retail User-Generated 145

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Revisit your marketing plan.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Duct Tape Marketing

JANUARY 28, 2016

5 Ways to Jumpstart your Marketing Strategy in 2016 written by Guest Post read more at Duct Tape Marketing. You’re actively thinking about your Marketing Strategy right now. So here are five tips that will help you create an effective marketing strategy for your business. in at least 24 hours.

Marketing Strategy 53

Marketing Strategy Energy Marketing Marketers 53

Adobe Experience Cloud Blog

MAY 22, 2015

Because referral marketing offers many benefits and is more adaptable, it is seen as a more advantageous strategy to deploy. But before you plan to initiate a referral marketing strategy, it’s best to analyze the various techniques that can be put into action. Good referral marketing depends on easy sharing.

Affiliate Marketing 134

Affiliate Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

User-Generated 142

User-Generated Marketing Marketers Advertising 142

Marketing Insider Group

APRIL 28, 2020

Instead of wasting energy navigating around firewalls and collecting endless requirements, teams with a visual workflow in place have access to the same detailed information. Which begs the question — why aren’t all marketers on an Agile team with high morale yet? Sounds like it’s going to be a phenomenal year for Agile in marketing!

Marketing 132

Marketing Marketers Energy Place 132

Neil Patel

DECEMBER 16, 2020

However, you can build many interactive tools and discover at least as many ways you can use them in your marketing strategy. Here are five common types of interactive marketing tools we can use in different ways. Virtual Try Ons for Interactive Marketing. Have you tried interactive marketing tools yet? Conclusion.

User-Generated 122

User-Generated Shoppers Fashion Energy 122

Litmus

JANUARY 19, 2021

It can be tough taking your email marketing program to the next level on a tight budget—but it’s possible. So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Image Source. Prioritization.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. According to the 2022 Sprout Social Index™ , 51% of consumers plan to spend more time on YouTube in the next 12 months, making it the second most prominent platform after Facebook. Behind the scenes” of YouTube’s influence. Upload your video.

Entertainment 144

Entertainment Education Food User-Generated 144

Rock Content

JULY 17, 2023

With approximately 30 clients representing a wide range of industries, InfoStream is often tasked with providing web copy, blog posts, and other written content as part of each client’s digital marketing strategy. “We were very much drawn to that to save time and energy, and also have confidence in [the] product.

Transform 98

Transform Energy SEO Digital Marketing 98

Hootsuite

JUNE 29, 2021

If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. To maximize the benefits of social media for business, make sure to have a content marketing plan in place, too.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Adobe Experience Cloud Blog

AUGUST 3, 2018

For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. Content Is Still King.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Buffer Marketing

JULY 31, 2023

Have you been trying to figure out your social media marketing plan and not sure where to start? We’re up for trying all sorts of different strategies for social media! 10 social media marketing strategies you can try Here’s a list of social media strategies we’ve used at Buffer with great success.

User-Generated 98

User-Generated Social Media Marketing Energy Market Research 98

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. How ever I try to get more connections on the international market. So even so I don´t like it to much, I will give more energy to facebook and twitter.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Neil Patel

JULY 12, 2021

Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them. Keap makes it simple to create a new sales or marketing strategy and execute it so that you can capture and close sales more quickly. Don’t we all? Neither do I.

CRM 145

CRM Price Marketing Marketers 145

Duct Tape Marketing

JULY 17, 2023

Here are 5 actionable steps small business owners should take to build a more targeted marketing strategy that focuses on the top 20% of their clients: Identify your inspirational clients Understand your golden trifecta Dig deeper into their challenges and needs Start repelling the wrong clients Formulate your marketing plan and strategy 1.

Energy 60

Energy Marketing Strategy Marketing Plan Customer Journey 60

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Content planning tips and tools.

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Hootsuite

JUNE 29, 2020

If you’re using social media to market your business, you need to understand how to perform a social media audit. But it is a critical part of developing or updating an effective social media marketing plan. Think about ways to tie each account back to your social media marketing strategy.

Analytics 145

Analytics Social Media Marketing Energy Place 145

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

JULY 8, 2010

Smart Energy Glass is an innovation from Dutch Peer+ that turns windows into solar energy collectors with a customizable appearance. The glass also serves to collect solar energy, which can then be used directly or fed back to the grid. #54. The feature will be available globally on the 2012 Ford Focus. #45.

Energy 74

Energy Telemarketing Shipping B2C 74

Hubspot Marketing

MAY 20, 2024

Book marketing felt completely overwhelming to me (which I'm embarrassed to say as a professional marketer). And there are endless book marketing strategies and click-bait articles on how to become a New York Times bestseller. Magazines are planned a season in advance. What a sucker I was.

Promotion 111

Promotion Marketing Marketers Transform 111

OnPassive Marketing

MAY 27, 2022

It also means evaluating each individual’s level of engagement with their fans and their willingness to commit time and energy to promote your product. Develop A Strategy. Once you have found the right influencers, it’s time to develop an Influencer marketing strategy to bring them on board. Choose Carefully.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Hubspot Marketing

JANUARY 17, 2024

Marketing Plan Template The right marketing plan presentation can decide whether your team will have the budget and resources it needs to meet your goals. That's why marketing plans need great presentation design. This will reinforce the logic of your ideas while adding more visual interest.

Non-Profit 112

Non-Profit Marketing Plan Transform Communications 112

Buffer Marketing

APRIL 3, 2024

However, with the right social media marketing strategy and some consistency, even new Facebook Pages and profiles can grow their follower count in 2024.  Creating a posting schedule to stick to as part of your Facebook marketing plan is also a great way to ensure you stay consistent. 

User-Generated 131

User-Generated Social Media Marketing Millennials Analytics 131

Marketing Insider Group

JULY 8, 2010

Smart Energy Glass is an innovation from Dutch Peer+ that turns windows into solar energy collectors with a customizable appearance. The glass also serves to collect solar energy, which can then be used directly or fed back to the grid. #54. The feature will be available globally on the 2012 Ford Focus. #45.

Energy 63

Energy Telemarketing Shipping B2C 63

Duct Tape Marketing

SEPTEMBER 27, 2018

If you don’t take the time to understand your ideal customer, there’s no way to build a marketing strategy that will speak to them. Guide the Customer Journey – The Marketing Hourglass. All marketing efforts must be built around the concept of the marketing hourglass. Make Content the Voice of Strategy.

Customer Journey 73

Customer Journey Marketing Marketers Energy 73