Sprout Social

MARCH 14, 2025

You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues. To keep the energy high throughout the event (and make it feel less like a one-sided sales pitch), consider including audience interaction moments like polls, contests and giveaways.

Branding 114

Branding Gen Z Energy Shoppers 114

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Thought Leadership 119

Hubspot Marketing

SEPTEMBER 20, 2024

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Build your funnel based on the needs and preferences of the people you want to serve, rather than just duplicating what has worked for people in other markets in the past.

Customer 134

Customer Global Marketing Customer Journey Energy 134

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Buffer Marketing

FEBRUARY 18, 2025

Networking mixers and live showcases to connect with potential collaborators in a high-energy, creative atmosphere. The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries. Insights on building impactful influencer marketing strategies.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Sprout Social

APRIL 8, 2025

As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Branding 105

Branding Tentpole Entertainment Transform 105

Hubspot Marketing

NOVEMBER 12, 2024

Once you’ve decided the problem you’re looking to solve, spend a considerable amount of energy on where you can find the audience to answer your questions. Dive into the comments on your social pages to gauge what attendees are excited about or concerned with and use those findings to guide your event and marketing strategies.

Energy 110

Energy Food Communications Place 110

SocialPilot

MARCH 9, 2025

Their Instagram and YouTube are filled with high-energy, cinematic property walkthroughs featuring compelling storytelling rather than just listing details. Highlight Key Selling Points: Focus on standout features like smart home technology, energy efficiency, or custom interiors. A great example is Serhant , the real estate brokerage.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? Optimize for mobile.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketing 114

Calvyn Lee Blog

NOVEMBER 26, 2023

Yellow Sparks Feelings of Happiness and Energy The bright and sunny color yellow commands attention by stimulating the memory and encouraging communication. Major companies rely heavily on different shades of blue in their branding and websites including healthcare networks, technology companies, airlines, banks and insurance providers.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Martech

MARCH 10, 2025

Consumers are far more likely to share their data with companies they trust, giving you better signals to optimize your marketing strategies. Heres what they did: Implemented a classic MMM for a broad view of marketing impact. Brands that take privacy seriously will have an edge.

Transform 118

Transform Marketing Mix Retail User-Generated 118

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Transform Energy Health 77

Litmus

OCTOBER 29, 2024

This highlight videos sums up the energy and enthusiasm of the day perfectly. Return on Real: A New Model for the Modern Marketer The incredible Ann Handley kicked off Litmus Live with a keynote focused on modern marketing. Engagement marketing is when you provide a “wow” experience every time you have contact with a customer.

Copywriting 84

Copywriting B2C Energy Price 84

Trade Press Services Newsletter

FEBRUARY 1, 2024

Sometimes, a little collaboration is all it takes to spark creativity and reinvigorate your marketing imagination. When it comes to your marketing strategy , are you trying to do too much? Rather than being mediocre at 10 marketing campaigns, consider investing your time and energy into excelling at one or two.

Transform 235

Transform Marketing Marketers Energy 235

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. Streamlined messaging helps users understand what to do and why its worth their time.

Customer Journey 122

Customer Journey Energy Communications Branding 122

Sprout Social

OCTOBER 10, 2024

If your target audience aligns with an existing vertical network , these platforms can provide unparalleled access to authentic opinions that can enhance your marketing strategy. There’s Letterboxd for film enthusiasts, Strava for runners and Nextdoor for local neighborhoods—the list goes on.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Hootsuite

DECEMBER 4, 2024

Wealthsimple Foundation used both organic and paid content in their marketing strategy, plus audience insights, to make sure that their investments don’t go to waste. After the first year and a half, we decided to focus our energy and resources in a more strategic way, not everyone, everywhere,” Li says.

Non-Profit 107

Non-Profit Education Analytics Thought Leadership 107

Hubspot Marketing

APRIL 24, 2023

That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy , Head of Enterprise Marketing at Jasper , to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. AI for content ideation.

Marketing Strategy 126

Marketing Strategy Content Marketing Marketing Marketers 126

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketing 86

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Kuno Creative

SEPTEMBER 12, 2024

Unfortunately, many companies aren't using effective sustainable marketing strategies to tell their story. However, using these five sustainable marketing principles can help your company stay on track and reach its sustainability goals.

Marketing 108

Marketing Marketers Communications Marketing Strategy 108

Sprout Social

DECEMBER 2, 2024

While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. How to create a successful influencer outreach strategy in 5 steps These five steps will guide you to influencer outreach success, no matter your business size or industry.

Influencer Marketing 110

Influencer Marketing Food User-Generated Affiliate Marketing 110

Buffer Marketing

FEBRUARY 6, 2025

This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. The best TikTok marketing strategy is combining organic and paid efforts. This will ensure you don’t have a one hit wonder with no sustainable growth.

SEO 110

SEO Real Estate User-Generated Promotion 110

Sprout Social

SEPTEMBER 26, 2024

Setting clear goals and objectives will give your monitoring efforts direction and focus and connect them to your overarching Facebook marketing strategy. An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy.

Analytics 99

Analytics Social Media Marketing Marketing Marketers 99

Hubspot Marketing

SEPTEMBER 23, 2024

While telling the stories, viewers can see quick shots of the dogs eating Purina dog food to have the energy and nutrition to help their owners. What's the purpose of your story? The documentary shows the difference service dogs make in their lives.

Food 113

Food Energy Health Place 113

Duct Tape Marketing

DECEMBER 19, 2023

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. Yes, than let's add that.

Marketing Strategy 93

Marketing Strategy Key Performance Indicator Marketing Marketers 93

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. As long as you’re clever with your tweaks, content repurposing can save you loads of time and energy.  Embed keywords into your username and name 3. Optimize your Instagram bio 4. Cross-promote your Instagram handle on other channels 5. Write compelling captions 8.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Set Up

OCTOBER 1, 2024

By implementing strategies like URL shorteners, UTM parameters, and social listening tools, marketers can shed light on any hidden activity and adjust their marketing strategies accordingly. Becoming aware of how your target audience shares your content privately will especially benefit future campaigns and energy.

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Your existing customers are the source of the most accurate information about your specific B2B social media marketing.

B2C 93

B2C Social Media Marketing User-Generated Entertainment 93

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Infographics should be shareable and designed for easy comprehension.

Customer Journey 126

Customer Journey Customer Energy Transform 126

Set Up

OCTOBER 8, 2024

As technology gets smarter, so do marketers. The amount of information accessible to shape marketing strategies and campaigns makes marketing efforts more effective, targeted, and personalized. Here is how Brands and Agencies can turn data into actionable marketing strategies: 1.

Transform 59

Transform Energy Market Trends Marketing Strategy 59

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy. Here's our guide to building a solid  social media strategy from scratch  — along with a template to get you started! Not sure where to begin?

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Businesses Grow

SEPTEMBER 23, 2024

These aren’t just kids shilling energy drinks. The biggest stars’ celebrity power commands more loyal audiences than traditional TV networks. Mr Beast has more subscribers than Netflix. They are savvy entrepreneurs who are building their own mega-brands.

Manufacturing 69

Manufacturing Influencer Marketing Energy Marketing 69

ConsumerTalk

OCTOBER 21, 2024

Batteries Marketing Strategies for 2025 As the demand for sustainable energy solutions continues to rise, the battery industry is poised for significant growth. With advancements in technology and increasing consumer awareness, companies in the battery sector must adopt innovative marketing strategies to stay competitive.

Marketing Strategy 52

Marketing Strategy Manufacturing Energy Marketing 52

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. It doesn’t require pairing.

Energy 145

Energy Manufacturing Retail User-Generated 145