Hubspot Marketing

APRIL 24, 2023

That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy , Head of Enterprise Marketing at Jasper , to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. AI for content ideation.

Marketing Strategy 125

Marketing Strategy Content Marketing Marketing Marketers 125

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. It can’t be an afterthought.

Marketing Strategy 93

Marketing Strategy Gen Z Transform Millennials 93

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketing 86

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Infographics should be shareable and designed for easy comprehension.

Customer Journey 124

Customer Journey Customer Energy Transform 124

Duct Tape Marketing

DECEMBER 19, 2023

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. Yes, than let's add that.

Marketing Strategy 93

Marketing Strategy Key Performance Indicator Marketing Marketers 93

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy 68

Marketing Strategy CRM Analytics Fashion 68

Martech

OCTOBER 29, 2024

An energy company took a busload of its best people from different functions and drove along its supply chain, visiting an oil rig, pipeline, refinery and service station. Marketers might not have the time, energy or funding to explore as much. Your customer’s world is a great place to walk around with your eyes open.

Energy 119

Energy Marketing Marketers Customer Journey 119

Martech

SEPTEMBER 19, 2024

The energy from live audiences is more eager and intense than ever. The event industry market is booming at a CAGR of 6.4% of organizers identify in-person events as their organization’s most impactful marketing channel. Understanding these nuances allows us to create marketing strategies that harness the best of both worlds.

PR 133

PR Law Energy Thought Leadership 133

ConsumerTalk

OCTOBER 21, 2024

Batteries Marketing Strategies for 2025 As the demand for sustainable energy solutions continues to rise, the battery industry is poised for significant growth. With advancements in technology and increasing consumer awareness, companies in the battery sector must adopt innovative marketing strategies to stay competitive.

Marketing Strategy 52

Marketing Strategy Manufacturing Energy Marketing 52

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. It doesn’t require pairing.

Energy 145

Energy Manufacturing Retail User-Generated 145

Martech

JANUARY 11, 2023

The shooting process (including sets and energy costs). Published as an open-source study, this is the first iteration of a global and collaborative approach, allowing brands to work together on their digital and energy transformation. Technical production resources. Graphic creation, editing and post-production. Maximize ad targeting.

Advertising 128

Advertising Advertisers Energy Transform 128

Adobe Experience Cloud Blog

MARCH 26, 2020

Create meaningful, authentic marketing strategies. Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z. Don’t mistake a shorter attention span for an inability to focus.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). Pretty groundbreaking right? But in order to secure interest, they first need to gain a deep understanding of their audience members.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. The rule of 78 is more than an equation.

Marketing Plan 139

Marketing Plan Energy CMO Marketing 139

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Neil Patel

FEBRUARY 19, 2021

OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. However, email marketing is a reliable, cost-effective way to improve your reach. For every $1 you spend on email marketing, you could earn $42. Why is this a good thing?

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% marketers saw in June 2020, but still a record high that most marketers haven't seen over the last four years. Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget.

B2C 145

B2C CMO Energy Marketing 145

Marketing Insider Group

DECEMBER 15, 2021

What do you do when your marketing budget grows, but your content team doesn’t? It’s time to develop your content marketing strategy and stick to it! 43% of marketers saw their budget increase in 2021, and 66% more believe it’ll increase even more in 2022. Outsource your content marketing to drive higher ROI.

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Revisit your marketing plan.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

SocialPilot

MARCH 9, 2025

Their Instagram and YouTube are filled with high-energy, cinematic property walkthroughs featuring compelling storytelling rather than just listing details. Highlight Key Selling Points: Focus on standout features like smart home technology, energy efficiency, or custom interiors. A great example is Serhant , the real estate brokerage.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? Back to contents. Back to contents.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Hubspot Marketing

NOVEMBER 15, 2022

The name is also more reminiscent of an alcoholic beverage or energy drink, like Monster or Red Bull, that claim to give people the energy boosts of a mythical creature or 1,000-pound animal. It also comes in a can instead of a plastic bottle, which mirrors the experience of drinking a can of beer or an energy drink.

Product 109

Product Energy Branding Price 109

Search Engine Land

SEPTEMBER 15, 2023

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 131

Personalized Marketing Marketing Marketers Energy 131

Hubspot Marketing

SEPTEMBER 20, 2024

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Build your funnel based on the needs and preferences of the people you want to serve, rather than just duplicating what has worked for people in other markets in the past.

Customer 133

Customer Global Marketing Customer Journey Energy 133

Buffer Marketing

FEBRUARY 18, 2025

Networking mixers and live showcases to connect with potential collaborators in a high-energy, creative atmosphere. The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries. Insights on building impactful influencer marketing strategies.

Social Media Marketing 104

Social Media Marketing Price Energy Influencer Marketing 104

Scoop.it!

MARCH 15, 2022

Content curation can be hugely beneficial for your marketing campaign and save you a lot of time. In fact, in today’s competitive digital marketing space, content curation is almost a necessity. Building your brand relevance, saving time and energy, and connecting with your audience are some of the many benefits of content curation.

Energy 111

Energy Marketing Marketers Marketing Strategy 111

Neil Patel

SEPTEMBER 1, 2021

Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects. Why Do You Need a B2B Content Marketing Strategy? How to Create a B2B Content Marketing Strategy.

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

MarketingOps

NOVEMBER 15, 2024

What inspires me most is the energy you all bring to this community, whether through deep-dive conversations, sharing insights from a session, or simply being there to support fellow members. So far, the first week post-event we’ve seen each session capturing about 6 views on the on-demand playback already sessions.

Energy 130

Energy Place Marketing Strategy Product 130

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Marketing Insider Group

NOVEMBER 14, 2022

Google holds over 92% of search engine market shares worldwide – adhering to their ranking tips is key to increasing your site’s visibility. SEO marketing strategies drive more than 50% of site traffic and depend on the sustained growth of your business. Instead, focus your attention on creating engaging content.

Education 133

Education SEO Energy Marketing Strategy 133

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 138

Branding Fashion Gen Z B2C 138

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. LinkedIn posts.

Thought Leadership 134

Thought Leadership Energy Marketing Marketers 134

Hubspot Marketing

NOVEMBER 13, 2023

She adds that this can be challenging if you’re an ideas-first person, but also a lesson in prioritizing time, resources, energy, and budget. Run contests, social media challenges, or ask for testimonials and reviews to encourage user-generated content creation.

User-Generated 137

User-Generated Energy Promotion Advertising 137