illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumption—comparable to the carbon emissions of the airline industry. Advertising is no exception.

Digital Marketing 106

Digital Marketing Advertising Advertisers Energy 106

Hubspot Marketing

APRIL 24, 2023

That said, AI is still in its early stages, and marketers need to know how to use these tools correctly. Here, I spoke with Samyutha Reddy , Head of Enterprise Marketing at Jasper , to learn how to fit generative AI into your content marketing strategy — and the pitfalls to avoid. AI for content ideation.

Marketing Strategy 128

Marketing Strategy Content Marketing Marketing Marketers 128

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What are the staples of a SaaS marketing strategy? Hey, good question!

Marketing Strategy 113

Marketing Strategy Price Marketing Marketers 113

Rock Content

OCTOBER 12, 2016

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits. Red Bulletin – Red Bull. What is it?

Marketing Strategy 111

Marketing Strategy Content Marketing Branding Entertainment 111

Adobe Experience Cloud Blog

DECEMBER 8, 2014

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. As a modern marketer, these pillars can also apply to your own organization. Want to learn more?

Transform 134

Transform Energy Thought Leadership Marketing 134

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. They Are Secure.

Energy 145

Energy Manufacturing Retail User-Generated 145

Duct Tape Marketing

DECEMBER 19, 2023

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. Yes, than let's add that.

Marketing Strategy 92

Marketing Strategy Key Performance Indicator Marketing Marketers 92

Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? Optimize for mobile.

Digital Marketing 92

Digital Marketing Marketing Strategy User-Generated Marketing 92

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy 69

Marketing Strategy CRM Analytics Fashion 69

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. Beacons and Bluetooth Low Energy (BLE). So how do you keep up with the times? Mobile Video Advertising.

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertising 98

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Hubspot Marketing

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line. Here are a few quick tips.

Shoppers 145

Shoppers Energy eBook Promotion 145

Adobe Experience Cloud Blog

MARCH 8, 2017

Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?

Direct Mail 131

Direct Mail Thought Leadership Energy Market Segmentation 131

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Revisit your marketing plan. Evaluate automated emails.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Adobe Experience Cloud Blog

SEPTEMBER 16, 2014

For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).

Product 134

Product Branding Thought Leadership Energy 134

Marketing Insider Group

DECEMBER 15, 2021

What do you do when your marketing budget grows, but your content team doesn’t? It’s time to develop your content marketing strategy and stick to it! 43% of marketers saw their budget increase in 2021, and 66% more believe it’ll increase even more in 2022. Outsource your content marketing to drive higher ROI.

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Search Engine Land

SEPTEMBER 15, 2023

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 131

Personalized Marketing Marketing Marketers Energy 131

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

MarketingOps

NOVEMBER 15, 2024

We set out to create a place for MarketingOps professionals to connect, learn, and elevate our field together—and wow, did you all show up! What inspires me most is the energy you all bring to this community, whether through deep-dive conversations, sharing insights from a session, or simply being there to support fellow members.

Energy 130

Energy Place Marketing Strategy Product 130

Hubspot Marketing

NOVEMBER 15, 2022

and holds its place as the top-selling still water on Amazon. The name is also more reminiscent of an alcoholic beverage or energy drink, like Monster or Red Bull, that claim to give people the energy boosts of a mythical creature or 1,000-pound animal. Liquid Death’s success is based on its unique and humorous branding.

Product 110

Product Energy Branding Price 110

Buffer Marketing

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.    Unlike software, your staff, board members, interns, and volunteers have finite attention, energy, and emotion.

Energy 129

Energy Marketing Marketers Direct Mail 129

Adobe Experience Cloud Blog

JULY 30, 2015

But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results. Here are a few key marketing tips to keep in mind during the slow season: 1.

Thought Leadership 134

Thought Leadership Energy Marketing Marketers 134

Hubspot Marketing

SEPTEMBER 20, 2024

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Build your funnel based on the needs and preferences of the people you want to serve, rather than just duplicating what has worked for people in other markets in the past.

Customer 126

Customer Global Marketing Customer Journey Energy 126

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 139

Branding Fashion Gen Z B2C 139

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. So which one is most trusted?

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2013

Join our own Jon Miller for “10 Ways Marketing Automation and Inbound Marketing Work Together” (Wednesday, 10:30am) and DJ Waldow for “11 Secrets to Email Marketing That Gets Opened, Read, and Clicked” (Tuesday, 12:30pm). This Dreamforce Super Session takes place at 3:30pm on Wednesday. TAKE A FIELD TRIP.

Inbound Marketing 134

Inbound Marketing Thought Leadership Energy Price 134

Marketing Insider Group

SEPTEMBER 28, 2021

You can use action words in content marketing by using active voice and placing action words strategically. Active voice makes action words more powerful by not placing them behind a passive verb like “is” or “was.” High-Energy. Take Action on Your Content Marketing Strategy. Let’s get started!

Content Marketing 145

Content Marketing Transform Marketing Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 18, 2011

They didn’t invest enough time or thought into planning an unbeatable lead management strategy, so they were left in the dust by brands with a better idea of the game. If more time and energy is invested into a solid plan, a brand’s chances for success can be increased, while reducing its risk of failure.

Management 105

Management Manufacturing Energy Marketing Strategy 105

Adobe Experience Cloud Blog

MAY 22, 2015

Because referral marketing offers many benefits and is more adaptable, it is seen as a more advantageous strategy to deploy. But before you plan to initiate a referral marketing strategy, it’s best to analyze the various techniques that can be put into action. Good referral marketing depends on easy sharing.

Affiliate Marketing 134

Affiliate Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 8, 2018

Today, it seems to me, too many marketers are still only giving their customers—potential and otherwise— have to read content. They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. THREE: What Drink?

Branding 134

Branding Non-Profit Education Entertainment 134

Marketing Insider Group

JULY 20, 2020

You’ve invested significant time and energy into creating content for your company. Repurposing old content allows you to breathe new life into it, and ensures you get the most out of the time, money, and energy your company invests in quality content for months to come. A great place to get started on this is your blog.

Inbound Marketing 110

Inbound Marketing Energy eBook Marketing 110

Duct Tape Marketing

JANUARY 28, 2016

5 Ways to Jumpstart your Marketing Strategy in 2016 written by Guest Post read more at Duct Tape Marketing. You’re actively thinking about your Marketing Strategy right now. So here are five tips that will help you create an effective marketing strategy for your business. in at least 24 hours.

Marketing Strategy 53

Marketing Strategy Energy Marketing Marketers 53

Martech

SEPTEMBER 24, 2021

The automated phone system gave me the option to have them call me when my place in line came up to speak with a customer service rep. Unexpectedly, when I got the call back to speak to a rep, I was placed in another line for 30 more mins. That’s how the always-on marketing program works,” Camuso said. Read more here.

Transform 115

Transform Finance Energy Customer Journey 115

Buffer Marketing

MARCH 14, 2024

  So, it’s true that your restaurant management tool requires a few more steps than someone seeing a new app or product and deciding to try it out, but Instagram is still one of the first places people go to learn about a new brand or tool.  Most brands tend to forgo them entirely, which is perfectly understandable.

Energy 129

Energy Entertainment Price Product 129

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. TIP: Place a short SlideShare presentation on your landing page to help you seal the deal!

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Hubspot Marketing

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post.

Copywriting 145

Copywriting Energy Food Promotion 145