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Easy breakdown of marketing strategy and planning

The Marketing Operations Leader

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. ” energy. No recurring meetings, no “Will you be my mentor?”

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Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Hubspot Marketing

Lesson 3: Bring the main character energy. A few years ago, Thompson conducted a survey on representation in marketing. We dont want to feel like were in the back, was the overwhelming sentiment, or just placed there to say that weve been included. That way you can bring the main character energy.

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5 steps to marketing innovation with creative problem-solving

Martech

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. Creativity likes a problem to grind against.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumption—comparable to the carbon emissions of the airline industry. Advertising is no exception.

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How to Use Predictive Audiences to Enhance Cross-Channel Marketing Strategies

Marketing Insider Group

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

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Small Business Marketing Moves That Actually Work: What To Prioritize In 2025

Marketing Insider Group

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

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How live social shopping is driving brand results

Sprout Social

A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues.

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