Sprout Social

JANUARY 30, 2020

Customers are cycling through SaaS products like crazy. Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. Translation? Hey, good question!

Marketing Strategy 113

Marketing Strategy Price Marketing Marketers 113

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Email Marketing 94

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. Think about it.

Marketing Strategy 75

Marketing Strategy Thought Leadership Marketing Marketers 75

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy CRM Manufacturing User-Generated 92

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Management 110

Management Product Key Performance Indicator Health 110

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” Marketers might not have the time, energy or funding to explore as much. It’s especially essential for innovative customer journeys.

Energy 129

Energy Marketing Marketers Customer Journey 129

Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? Optimize for mobile.

Digital Marketing 92

Digital Marketing Marketing Strategy User-Generated Marketing 92

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy 69

Marketing Strategy CRM Analytics Fashion 69

Martech

JANUARY 11, 2023

Five key areas drive the carbon footprint of digital advertising: The production and distribution of advertisements — technical teams and transport. The shooting process (including sets and energy costs). Technical production resources. Graphic creation, editing and post-production. Administrative tasks/personnel.

Advertising 135

Advertising Advertisers Energy Transform 135

Scoop.it!

DECEMBER 13, 2022

This article will provide seven recommendations to help you get through the grind as a content marketer. Every great and agile content marketing strategy starts with clearly laying down the goals you need to focus on. With each of these steps, you get a final product that makes you rank higher on search engines.

Content Marketing 86

Content Marketing Product Energy Marketing 86

Duct Tape Marketing

DECEMBER 19, 2023

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. Yes, than let's add that.

Marketing Strategy 92

Marketing Strategy Key Performance Indicator Marketing Marketers 92

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. It doesn’t require pairing.

Energy 145

Energy Manufacturing Retail User-Generated 145

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? Let me take a swing at it. That’s huge.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Adobe Experience Cloud Blog

MARCH 26, 2020

Create meaningful, authentic marketing strategies. Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z. Empower your customers with the feeling that investing in your products or services makes them a hero.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Not at all.

Branding 139

Branding Fashion Gen Z B2C 139

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% marketers saw in June 2020, but still a record high that most marketers haven't seen over the last four years. Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget.

B2C 141

B2C CMO Energy Marketing 141

Neil Patel

FEBRUARY 19, 2021

OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. However, email marketing is a reliable, cost-effective way to improve your reach. For every $1 you spend on email marketing, you could earn $42. Why is this a good thing? Authenticity.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. The rule of 78 is more than an equation. It’s no secret.

Marketing Plan 130

Marketing Plan Energy CMO Marketing 130

Trade Press Services Newsletter

MARCH 2, 2023

Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Within just a few seconds, a visitor should be able to answer three questions: What products and/or services do you offer? How will it make my life better?

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Search Engine Land

SEPTEMBER 15, 2023

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 131

Personalized Marketing Marketing Marketers Energy 131

Hubspot Marketing

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy. Strategically place product page links and CTAs.

Shoppers 145

Shoppers Energy eBook Promotion 145

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). Here’s our favorite examples of ClimateTech companies that are paving the road to success with content marketing best practices.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Neil Patel

SEPTEMBER 1, 2021

Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects. Why Do You Need a B2B Content Marketing Strategy? How to Create a B2B Content Marketing Strategy.

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Martech

OCTOBER 17, 2023

The limitations of marketing funnels Traditional marketing strategies have long leaned on the concept of funnels. This disconnect can be exemplified by the silos usually found between product and marketing teams. The product team has its own product strategy. What are growth loops?

Manufacturing 133

Manufacturing Customer Acquisition Retail User-Generated 133

MarketingOps

NOVEMBER 15, 2024

If you see these folks around the community, please give them a giant virtual high-five or hug Audrey Harze Dan Mott Amanda Rizzo (my wife <3) Veronica Drake Grace Miller Tracey Fudge Elise Vue Allie Church (my sister <3) Becca Lynn Yuning Yang Dylan Valdivia Sean (GFB Team) ++ The rest of the GFB Production team (so many!!)

Energy 130

Energy Place Marketing Strategy Product 130

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents. Increase traffic by 15%.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Rock Content

SEPTEMBER 22, 2020

In this scenario, counting on qualified products and services is no longer enough: it is necessary to adopt a strategy focused on Experiential Marketing. Experiential Marketing is a strategy that focuses on engaging the consumer through branded experiences. Here, the products and services offered are secondary.

Branding 117

Branding Transform Energy Marketing 117

Hubspot Marketing

NOVEMBER 13, 2023

“If you're working with a tight budget, make sure that you have clear measurable KPIs and stop yourself from thinking of ways to grow the product from a paid perspective outside of the budget you have to spend,” says Dréa Hudson, Head of New Media Growth at HubSpot.

User-Generated 137

User-Generated Energy Promotion Marketing 137

Adobe Experience Cloud Blog

JUNE 8, 2018

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. The quote is this: “Red Bull is a media company that happens to sell energy drinks.” (See

Branding 134

Branding Non-Profit Education Entertainment 134

Buffer Marketing

MARCH 14, 2024

  So, it’s true that your restaurant management tool requires a few more steps than someone seeing a new app or product and deciding to try it out, but Instagram is still one of the first places people go to learn about a new brand or tool.  There’s no feature or product too small for a mention.

Energy 129

Energy Entertainment Price Product 129

Hubspot Marketing

SEPTEMBER 20, 2024

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Consumers will feel like they belong with you whenever you demonstrate that you see them, understand them, and have created products, content, and experiences with them in mind.

Customer 126

Customer Global Marketing Customer Journey Energy 126

Adobe Experience Cloud Blog

OCTOBER 22, 2018

You simply provided educational material to people who were trying to solve a problem their product or solution addressed. While inbound marketing can be effective, research shows that the most successful ABM marketers don’t wait for leads to take the bait. Instead, account score is the evaluation criteria.

Inbound Marketing 134

Inbound Marketing Thought Leadership Energy CRM 134

Hubspot Marketing

AUGUST 6, 2018

But it’s more fun to refer to the brand itself, even if we aren’t using their specific product. It associates actions and products with particular brands, subconsciously encouraging us to replace common words with branded terms. And before you know it, simple paper cuts or picnics are doing the marketing for us.

Branding 145

Branding Real Estate Energy Advertising 145

Marketing Insider Group

MAY 30, 2023

Can You Use AI for Small Business Marketing? There is definitely a learning curve for implementing AI-powered solutions into your marketing strategy, but you’re not the only one who has some learning to do. If you need help creating content or a marketing strategy, it’s best to consult humans before robots.

Marketing 132

Marketing Marketers User-Generated Marketing Automation Platform 132