Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Content Marketing Institute

NOVEMBER 7, 2017

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. But content marketers can also take advantage of more strategic, subtle, and authentic means of getting their high-quality content efforts in front of the right consumers and helping drive them to take action. Click To Tweet.

Promotion 111

Promotion Advertising Advertisers User-Generated 111

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Promotion 111

Promotion User-Generated Price Energy 111

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward.

Marketing Strategy 130

Marketing Strategy Price Marketers Marketing 130

Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? Email marketing.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketers 114

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. You might get to your destination eventually, but youll probably waste a lot of time, energy and resources along the way. Its about building trust.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Hubspot Marketing

JUNE 13, 2018

Using data to optimize your content strategy spreads more awareness for your book, gets more people to subscribe to your content, converts more subscribers into buyers, and encourages more buyers to recommend your book to their friends. Buffer’s Content Marketing Strategy Template. Develop a promotional workflow.

Marketing Plan 145

Marketing Plan Energy Marketers Marketing 145

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. As long as you’re clever with your tweaks, content repurposing can save you loads of time and energy.  Avoid buying fake followers 2. Embed keywords into your username and name 3. Optimize your Instagram bio 4.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Scoop.it!

JUNE 8, 2023

Deep into the internet age, it’s rare to find someone who doesn’t run their own website: whether it’s as a freelancer, to promote their hobby, or for their business. At least 65% of content marketers report operating with a fully-fledged, documented marketing strategy to push their websites, and drive traffic toward them.

Promotion 105

Promotion SEO User-Generated Energy 105

Sprout Social

DECEMBER 2, 2024

While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. How to create a successful influencer outreach strategy in 5 steps These five steps will guide you to influencer outreach success, no matter your business size or industry.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. TallyForms does this best — regularly highlighting and promoting their new features & templates using social content.

B2C 88

B2C Social Media Marketing User-Generated Entertainment 88

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketing strategy from the outset. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Hubspot Marketing

APRIL 24, 2023

His prompt was simple enough: include a joke, a curse word, and let people know about the company's holiday promotion – all in the voice of Ryan Reynolds. However, it's a prime example of marketers using AI to streamline the creative process. In reality, marketers need a multi-channel strategy to reach their audience.

Marketing Strategy 126

Marketing Strategy Content Marketing Marketers Marketing 126

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketers 86

SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Hire if: Your social media strategy includes audio storytelling and thought leadership.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Neil Patel

FEBRUARY 15, 2021

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. It doesn’t require pairing.

Energy 145

Energy Manufacturing Retail User-Generated 145

Hubspot Marketing

JANUARY 17, 2025

Maybe youre teaming up with another business or a nonprofit for cross-promotion. Ive pulled together a few templates to provide the framework you need to devise your marketing strategy. Your specific action plans can then fit underneath the umbrella marketing plan. What is it that youd like to accomplish?

Marketers 83

Marketers Marketing Marketing Plan Fashion 83

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Infographics should be shareable and designed for easy comprehension.

Customer Journey 131

Customer Journey Customer Energy Transform 131

Buffer Marketing

JANUARY 20, 2025

Some examples of things that go against IG’s Recommendation Guidelines are anything that depicts/discusses self-harm, suicide, eating disorders, or violence; is sexually explicit or suggestive; promotes the use of certain regulated products, like tobacco; or could be considered misinformation.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Hootsuite

MAY 1, 2025

Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Hubspot Marketing

DECEMBER 2, 2024

Marketing Tasks & Challenges If you’re working on initiatives to help buyers make a final decision, you may have already handed the lead over to the sales team, who focuses on: Offering product demos, trials, or consultations to build confidence. Personalizing discounts or promotions to help close deals.

Customer Journey 133

Customer Journey Copywriting Marketers Marketing 133

Sprout Social

JANUARY 29, 2025

AI tools also analyze the performance of past content to suggest which pieces are worth repurposing, helping marketers maximize their contents value. Content performance analysis Tracking performance metrics like traffic, engagement and conversions is vital for any content marketing strategy.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Marketing can help with that, too. Nonprofit Marketing Plan Template. Develop a marketing strategy.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start promoting the event. This fantastic template helps you outline your social strategy for all of the key channels. Set-Up Promoted Tweets.

Promotion 134

Promotion Energy Communications Marketing Strategy 134

Hubspot Marketing

NOVEMBER 13, 2023

She adds that this can be challenging if you’re an ideas-first person, but also a lesson in prioritizing time, resources, energy, and budget. Use Free Promotional Channels Source Social media marketing and email marketing are both powerful ways to reach audiences on a tight budget.

User-Generated 138

User-Generated Energy Promotion Advertising 138

AWeber

NOVEMBER 15, 2022

Now that you know how color affects your own perceptions of your favorite brands, it’s time to ask yourself how you can leverage this information in your marketing strategy. That’s because blue has mood-boosting properties that signal the body to produce chemicals that are calming and promotes a feeling of positivity.

Energy 122

Energy Promotion Marketers Marketing 122

OnPassive Marketing

APRIL 27, 2022

Fortunately, the LinkedIn platform has made it much easier for B2B marketers to find their target audience on this robust social network. If you have a product or service to promote, why not start a LinkedIn group? One of the best ways to promote your content on LinkedIn is to create relevant connections.

Promotion 59

Promotion Energy Marketing Strategy Digital Marketing 59

Hubspot Marketing

MARCH 25, 2021

But, starting and running an effective, traffic-generating blog requires a lot of time and energy. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line. In the next year, consider a mix of content marketing that includes blogging.

Shoppers 145

Shoppers Energy eBook Entertainment 145

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. Ether explains.

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Branding Finance Fashion Health 98

Power Digital Marketing

MAY 6, 2025

Promote long-term value : Emphasize the long-term savings that customers will receive from your services, such as energy-efficient upgrades or durable repairs that prevent future issues. Marketing Strategy: Spend Smarter, Not Less With increased pressure on your margins, cutting marketing budgets may seem like an easy fix.

Finance 52

Finance Price Real Estate Energy 52

OnPassive Marketing

JUNE 26, 2022

Inbound marketing is the process of attracting, engaging, and retaining customers through content that’s highly relevant and valuable to them. In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing?

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Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Neil Patel

JULY 27, 2021

There aren’t many ads, and many of the big-name competitors haven’t reached the market yet, which means there are opportunities for smaller businesses to come in and display ads at a low cost. 6 B2C eSports Marketing Strategies to Try. Investing in an in-game ad can be a unique, but powerful strategy. How do you use it?

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B2C Advertising Advertisers Marketers 144

Neil Patel

SEPTEMBER 1, 2021

Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects. Why Do You Need a B2B Content Marketing Strategy? How to Create a B2B Content Marketing Strategy.

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