Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketing 98

Buffer Marketing

APRIL 1, 2025

Some people didn’t think the marketing department would kill their biggest asset; others said their brand was just bonkers enough to do it. Key takeaways : If your social media marketing efforts don’t have a face yet, it might be time to consider giving it one — with loads of personality.

Social Media Marketing 73

Social Media Marketing User-Generated Entertainment Promotion 73

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics 97

Analytics Social Media Marketing Marketing Marketers 97

Neil Patel

JANUARY 12, 2021

Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads. In just a few seconds, you can have a viral video your market loves. Boomerang Marketing Uses. Conclusion.

Social Media Marketing 117

Social Media Marketing Marketing Marketers Energy 117

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 Wealthsimple Foundation used both organic and paid content in their marketing strategy, plus audience insights, to make sure that their investments don’t go to waste.

Non-Profit 103

Non-Profit Education Analytics Thought Leadership 103

Buffer Marketing

JANUARY 20, 2025

With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right  social media marketing strategy ).

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.  

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 123

Social Media Marketing Place Education Energy 123

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Define your influencer marketing strategy Define your overall influencer strategy.

Influencer Marketing 108

Influencer Marketing Food User-Generated Affiliate Marketing 108

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. The reality is otherwise. This helped me save the time I would have spent on research.

Content Marketing 119

Content Marketing Transform User-Generated Marketing 119

Buffer Marketing

FEBRUARY 6, 2025

This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. The best TikTok marketing strategy is combining organic and paid efforts. This will ensure you don’t have a one hit wonder with no sustainable growth.

SEO 110

SEO Real Estate User-Generated Promotion 110

Adobe Experience Cloud Blog

JANUARY 4, 2019

Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling. Bonus Tip: Be ruthless in getting rid of some of your accounts and prioritize your social media marketing capabilities.

Social Media Marketing 134

Social Media Marketing Thought Leadership Energy Entertainment 134

OnPassive Marketing

JUNE 26, 2022

In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing? Inbound marketing is a strategy that focuses on attracting and acquiring new customers through content marketing, email marketing, and social media marketing.

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Digital Marketer

NOVEMBER 7, 2022

Content Marketing is the process of content creation & organization. Many people confuse it with content distribution , which is the promotion of the content you create through channels like social media marketing, email marketing, and paid media. Each component you add to your home adds value.

Content Marketing 73

Content Marketing Marketing Strategy Real Estate Marketing 73

Hubspot Marketing

NOVEMBER 13, 2023

“If you're working with a tight budget, make sure that you have clear measurable KPIs and stop yourself from thinking of ways to grow the product from a paid perspective outside of the budget you have to spend,” says Dréa Hudson, Head of New Media Growth at HubSpot.

User-Generated 138

User-Generated Energy Promotion Advertisers 138

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Buffer Marketing

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

User-Generated 127

User-Generated Health Social Media Marketing Thought Leadership 127

Search Engine Land

SEPTEMBER 15, 2023

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 131

Personalized Marketing Marketing Marketers Energy 131

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

User-Generated 118

User-Generated eCommerce Social Media Marketing Communications 118

Sprout Social

DECEMBER 27, 2023

Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Especially for your Facebook marketing strategy —the platform giant with almost 3 billion monthly users. CoSchedule Plan, organize and execute marketing strategies with CoSchedule.

Branding 134

Branding Analytics Social Media Marketing User-Generated 134

Sachs Marketing Group

AUGUST 26, 2022

But what are the benefits of multichannel marketing, and why is it so effective? In this article, we’ll explore the benefits of multichannel marketing and how you can combine search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising to reach more customers and increase sales for your business.

SEO 98

SEO Energy Advertising Advertisers 98

Sprout Social

FEBRUARY 24, 2020

One energy drink company, for example, is known to pay influencers to feature their product in any video, then asks that the influencer prompt their audience to follow the CEO’s social handles. This post What brands are missing by sleeping on TikTok originally appeared on Sprout Social.

Branding 143

Branding Gen Z Fashion Energy 143

Neil Patel

SEPTEMBER 17, 2021

Otherwise, you risk wasting time, energy, and money on flawed campaigns. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. It involves doubling down on the social networks that work the best for you. Don’t worry.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

DECEMBER 11, 2019

Planning and executing on your marketing strategy is one thing when you’re operating solo. As with any project you plan, your marketing strategy should directly align with your high-level company goals. As a content marketer, your job is to plan how you can acquire enough customers to hit that goal.

Communications 110

Communications Marketing Marketers Energy 110

Vertical Response

MAY 30, 2022

Select colors and fonts that add a burst of energy to your campaign. . Further personalize your campaigns by creating custom marketing email lists. Not everyone needs to receive the same marketing emails. . You can trust us because we’re experts in email and social media marketing. . Write a CTA.

Email Marketing 122

Email Marketing Marketing Marketers Energy 122

Hootsuite

JUNE 29, 2020

If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan.

Analytics 145

Analytics Social Media Marketing Energy Place 145

Hubspot Marketing

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. Why Follow Marketing Trends? If a certain marketing strategy or approach has consistently worked for your business, why change it?

Market Trends 145

Market Trends Marketing Marketers Advertisers 145

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. How ever I try to get more connections on the international market. So even so I don´t like it to much, I will give more energy to facebook and twitter.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Sachs Marketing Group

JULY 6, 2023

This is a huge time-saver for you as a business owner, as you won’t need to spend the time and energy promoting your new social profile in order to rebuild your following from scratch – Threads streamlines this process with a single tap. Use tools like SEMrush or Sprout Social for efficient monitoring and analysis.

Social Media Marketing 98

Social Media Marketing Promotion Energy Communications 98

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Buffer Marketing

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

User-Generated 98

User-Generated Social Media Marketing Energy Market Research 98

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Being timely and relevant are two of the most important ingredients in any digital marketing effort.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Buffer Marketing

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.    Unlike software, your staff, board members, interns, and volunteers have finite attention, energy, and emotion.

Energy 123

Energy Marketing Marketers Direct Mail 123

Buffer Marketing

MAY 20, 2024

But then I got a full-time job and put my business — and my social media presence — on pause.    When I decided to relaunch my company this year, I knew returning to LinkedIn would be part of my social media marketing strategy.   Post regularly!

Energy 116

Energy Social Media Marketing Branding Place 116

Adobe Experience Cloud Blog

APRIL 19, 2012

Recently I caught up with Rebecca and she answered some of the top questions that arise from businesses that are either currently implementing or plan to start a content marketing strategy. In your book, Content Marketing you talk about how to do a Content Audit. How do you spend your time in the social world?

Content Marketing 117

Content Marketing Energy Key Performance Indicator Marketing 117