Adobe Experience Cloud Blog

OCTOBER 4, 2018

When Airbnb turned the hospitality industry on its head, Marriott responded with the launch of Moxy Hotels in hopes of appealing to Millennial travelers. And let’s not forget the PR implications of a rebrand, which many businesses do. Use it to inject energy into each strategic initiative.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. In this example, Company A has written the goals of the campaign in paragraph form: This campaign will partner with a young, highly connected influencer with access to the tech-savvy millennial group.

Influencer Marketing 121

Influencer Marketing Marketers Marketing Millennials 121

Exposure Ninja

FEBRUARY 6, 2023

Our Suggested Action: If you chose us as your digital marketing agency, we would propose crafting a PR article. Let’s take a look at a marketing budget example: You’re a famous influencer who is expanding their merch section by introducing a new energy drink.

Customer Journey 64

Customer Journey Digital Marketing Marketers Marketing 64

Sprout Social

OCTOBER 17, 2016

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. PR & recruitment: PR and recruitment content is often related. 80% of millennial Pinners say they use Pinterest to help them find things they want to buy. Quick Stats 1.65

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Set Up

JULY 16, 2024

1 Ad Campaign | Audio & Radio Lions / PR Lions Specsavers: The Misheard Version; Agency: Golin, London Being a millennial, Rick Astley’s most popular hit has long been a part of my culture. Advertisements are one of the best examples of “beauty is in the eye of the beholder,” so this list, like most things, is subjective. #1

Health 59

Health Entertainment Millennials PR 59

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: By now, I’m grateful that we’re actually there is… something has changed and the energy I’m getting back is palpably different than it used to be. Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. So has something changed?

Energy 59

Energy Education Millennials PR 59