Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. You know, start creating websites and content that you're actually excited to roll out of bed for.

Gen Z 52

Gen Z Energy Marketers Marketing 52

Sprout Social

APRIL 21, 2025

With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. Reddit is full of subreddits related to energy drink heavyweight Red Bull , specifically about its related sports empire.

Branding 108

Branding Finance Fashion Health 108

Adobe Experience Cloud Blog

JANUARY 15, 2015

Make sure Finance understands why you need $75K to build a new online community, $500K to build your brand’s awareness in a new market segment or $30K to buy that new marketing platform. Most marketers spend their lives thinking about how to design and execute highly effective marketing campaigns.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Litmus

APRIL 26, 2021

In the US, 61 million adults live with a disability, yet this substantial group of individuals is currently underrepresented in marketing. Or you could focus your creative energy into standing with communities in ad hoc campaigns. But there are some trailblazers that we can learn from, like footwear retail brand Kurt Geiger.

Fashion 133

Fashion Retail Energy Education 133

Adobe Experience Cloud Blog

MARCH 23, 2018

With your target audiences ready, your AI system can provide you with insights to refine your current strategy, or even expand to new markets, geographically or even into a new vertical. Helping you prepare for your next board meeting, you can ask your marketing personal assistant to: Focus on the Right Prospects.

Customer 134

Customer Thought Leadership Analytics Finance 134

Scoop.it!

DECEMBER 13, 2022

It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market environment. This article will provide seven recommendations to help you get through the grind as a content marketer. It helps you navigate your notes easily without wasting your precious time and creative energy.

Content Marketing 105

Content Marketing Product Energy Marketers 105

Adobe Experience Cloud Blog

JUNE 8, 2018

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. The quote is this: “Red Bull is a media company that happens to sell energy drinks.” (See

Branding 134

Branding Non-Profit Education Entertainment 134

Hubspot Marketing

MARCH 11, 2019

Featuring orange juice as their flagship product, Sunkist’s brand has associations with oranges, health, and energy. When Levi’s introduced their Tailored Classics in the early 1980s, they already owned a large share of their target market, so they wanted to enter some new markets to sustain their high growth rate.

Branding 141

Branding Fashion Energy Food 141

Martech

OCTOBER 4, 2023

Before hiring another marketer, consider investing time and energy into improving or creating better processes. You might decide you still need to hire another marketer after reevaluating your priorities, and that’s OK. Audit and optimize When was the last time you took a close look at your marketing performance?

Transform 122

Transform Energy Marketers Marketing 122

Adobe Experience Cloud Blog

MARCH 18, 2011

Many companies will be expanding into and testing new markets by adding remote sales people. While adding remote salespeople is a lower-cost way to enter a new market, it does come with its share of management challenges. Obviously, remote sales forces do not have this energy source to tap into.

Energy 92

Energy Communications Management Place 92

Adobe Experience Cloud Blog

MAY 10, 2018

Point being: There are a number of energy drinks, personal care lines, department stores, and airlines available, but each of the above brands discovered ways to become more relevant in customers’ lives—and they did so in different ways. Don’t fear extending your brand into new markets and industries.

Branding 134

Branding Transform Thought Leadership Energy 134

Marketing Insider Group

OCTOBER 16, 2023

Quiq is using artificial intelligence to address time and energy issues with an emphasis on proper customer care. The perpetual influx of new marketing, customer support, and internal communication channels has been going on for years now. It’s a present and ongoing battle.

Branding 121

Branding Communications Energy User-Generated 121

Marketing Insider Group

OCTOBER 28, 2015

Some tout that HR is the new marketing. This contradiction suggests that directors don’t see a connection between marketing experience and the ability to address firm-level marketing challenges.”. How often has a COO said that we need to experiment more and see how we can disrupt conventional thinking?

CMO 99

CMO Finance Energy Communications 99

Businesses Grow

MAY 1, 2023

The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships. Best experience of my marketing life.”

Gen Z 130

Gen Z Marketers Marketing CMO 130

Hubspot Marketing

JUNE 24, 2022

Nonprofit marketing tip: Automate as much as possible. Email marketing automation (like HubSpot) saves precious time and energy for your team and can be the key to growing your email list, donations, and memberships. Creating a nonprofit marketing blog isn't always easy.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

AUGUST 27, 2020

Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. How do you really truly determine whether or not your business is a success? . RACE stands for Reach, Act, Convert, and Engage.

Digital Marketing 111

Digital Marketing Key Performance Indicator Marketers Marketing 111

Adobe Experience Cloud Blog

MARCH 24, 2016

For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). This is an obvious point, but make sure you put energy and thought into this blueprint. The tools you put in place here are critical to getting set up correctly.

Thought Leadership 91

Thought Leadership Energy CRM Place 91

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. When he started at Planful, they had a lead acquisition strategy and a point of view that was similar to their competitors in the market. “We We changed, effectively, the position inside of a new market.

Transform 98

Transform Customer CMO Energy 98

Marketing Insider Group

OCTOBER 2, 2023

They’ll set clear KPIs, monitor progress, and fine-tune the approach as needed to ensure your marketing efforts translate into real-world success. Whether it’s a product pivot, a new market segment, or a sudden surge in demand, things can shift rapidly. Your marketing agency should match this energy.

Marketers 121

Marketers Marketing Communications Energy 121

Neil Patel

FEBRUARY 18, 2021

This can get a little tricky if you’re trying to break into a new market or switching your focus a bit. Your target market may not be who you’ve always sold to. It’s a waste of time and money to showcase ads to groups of people outside your target market. How are they spending their time and energy to evolve or grow?

Branding 116

Branding Target Market Energy Place 116

Adobe Experience Cloud Blog

MARCH 25, 2010

Even companies that generate a great flow of inbound leads can still benefit from this, since (1) the competitors are prospecting into accounts, so waiting for inbound interest can be a recipe for ending up as “column b” and (2) it’s an important way to generate business in new markets where the inbound interest is not as high.

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Sprout Social

MARCH 24, 2020

What is SWOT in marketing, though? “Oh great, another new marketing acronym.” The SWOT technique for planning is actually an old-school concept that you might have encountered in Marketing 101. ” Hey, don’t roll your eyes just yet! Is it your unique visuals? Voice and captions?

Analytics 111

Analytics Social Media Marketing Energy Branding 111

Neil Patel

OCTOBER 24, 2020

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. The worst thing you can do is force a square peg into a circular hole, which will only lead to time, energy, and money wastage. What Kinds of Budgets and Prices to Expect.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Rock Content

OCTOBER 6, 2020

Rebranding can work wonders if the company wants to: Expand the scope of business (but the name of the business is limiting) Differentiate themselves from their competition Enter a new market Ensure a brand aesthetic that speaks to the company values.

Energy 85

Energy Food Market Research Market Segmentation 85

Duct Tape Marketing

APRIL 10, 2025

And it's as only as terrifying as you're making it to be like to start a business, to expand into a new market, to. But you're putting all your energy into the outcome you don't want. I could never do that. my God, that would be just terrifying. And actually you can do it. John Jantsch (06:55.926) Mm-hmm. Or are you overwhelmed?

Energy 42

Energy Price Place Management 42

Duct Tape Marketing

AUGUST 12, 2016

Don’t worry – LE stands for low energy, Bluetooth nowadays consumes much less energy than it used to. Location-based campaigns can add value to already existing campaigns but also create customers completely new marketing approaches. Product recommendations. In-store retargeting. Multi-channel analytics.

Customer 52

Customer Energy Shoppers Entertainment 52

Set Up

OCTOBER 6, 2022

If you don’t like where you are in your career, he urges people to be curious and seek out something different since the marketing field has so much to offer. Boland actually prefers to hire people who have a diverse marketing background because they’re more likely to be on the pulse of new marketing trends across different industries.

CMO 59

CMO Thought Leadership Energy Market Trends 59

Set Up

JULY 19, 2022

If this is still interesting to you as a person, you'll put more energy into it. Hear about the varying journeys marketing executives have taken in our CMO Spotlight series. For more information on the marketing career path, check out these resources. COMING SOON: Guides to New Marketing Roles. Don't miss a thing!

CMO 72

CMO Transform Marketers Marketing 72

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 145

Food Branding Place Product 145

Businesses Grow

FEBRUARY 6, 2023

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address. Each section had three sub-sections. ” Campaign Structure: 1.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Martech

MARCH 22, 2022

The benefit to marketers is clear – while automation does the heavy lifting of day-to-day marketing, the marketing team can direct its energy toward strategy and achieving goals. Keep learning : The email industry is always changing, from new laws and evolving customer expectations to new marketing technology and trends.

Email Marketing 122

Email Marketing B2C Law Marketers 122

Duct Tape Marketing

DECEMBER 19, 2023

We need to have so much energy around these, maybe two or three, maybe it's content, maybe it's SEL, maybe it's LinkedIn, but we're going to focus a great deal of our efforts. (05:49): So it might be, if we're going to do a new marketing plan, we're going to grow this business and scale this business.

Marketing Strategy 93

Marketing Strategy Key Performance Indicator Marketers Marketing 93

Welcome Software

OCTOBER 4, 2022

That degree of difficulty that defines our jobs currently is potential energy just waiting to be activated. Open a new sales channel or enter a new market with the confidence that the customer is awaiting you on the other side. It’s time to unlimit ourselves. Boundless digital invention is Optimizely.

Transform 40

Transform Energy Product Advertising 40

Welcome Software

OCTOBER 4, 2022

That degree of difficulty that defines our jobs currently is potential energy just waiting to be activated. Open a new sales channel or enter a new market with the confidence that the customer is awaiting you on the other side. It’s time to unlimit ourselves. Boundless digital invention is Optimizely.

Transform 40

Transform Energy Product Advertising 40

Duct Tape Marketing

OCTOBER 13, 2021

In this episode, I sat down with author and community builder, Pamela Slim, to discuss key concepts from her new book – The Widest Net. We dive into how to build strong relationships, expand into new markets, and find new customers in untapped places. So that's one piece.

Place 101

Place Customer CRM Non-Profit 101

Moz

FEBRUARY 24, 2021

To combat this trend, marketers have been pursuing a variety of novel strategies and methods. For example, experiential marketing has proven to be effective with Gen Z, and they're also especially excited by virtual reality. This is especially true when it comes to video content on sites like YouTube and TikTok.

Gen Z 73

Gen Z SEO Millennials Energy 73

Buffer Marketing

JANUARY 25, 2024

Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data. With Radford, we could regularly take new market benchmarks and adjust all of our salaries to keep up with the current market levels. This is something we have corrected in the Salary System.

Finance 135

Finance Place New Markets Shipping 135