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Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing. With the help of AI, marketers can redefine their industries, create newmarkets and drive economic growth.
Marketings biggest challenge today isnt a lack of data its too much of it. The decline of third-party cookies and the explosion of newmarketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Critical trends slip through the cracks and decision-making turns reactive.
At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Since Tonkin implemented the focused approach of targeting in-market buyers, Planful’s marketing campaigns are achieving much greater efficiency. Get the daily newsletter digital marketers rely on. Let us know!
Before hiring another marketer, consider investing time and energy into improving or creating better processes. Prioritizing ruthlessly is a key attribute of successful marketing teams and will result in increased productivity, higher morale and transformational results.
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Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).
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