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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Since Tonkin implemented the focused approach of targeting in-market buyers, Planful’s marketing campaigns are achieving much greater efficiency. Get the daily newsletter digital marketers rely on. Let us know!

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Before you hire another marketer, do these 5 things first

Martech

Before hiring another marketer, consider investing time and energy into improving or creating better processes. Prioritizing ruthlessly is a key attribute of successful marketing teams and will result in increased productivity, higher morale and transformational results.

Transform 128
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Break Free: 5 Tips To Differentiate Your Brand

Adobe Experience Cloud Blog

Point being: There are a number of energy drinks, personal care lines, department stores, and airlines available, but each of the above brands discovered ways to become more relevant in customers’ lives—and they did so in different ways. Instead, they should pursue long-term, transformational brand-inspired growth.

Branding 134
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The Ultimate Guide to Nonprofit Marketing in 2022

Hubspot Marketing

Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community. See firsthand how HubSpot can transform your nonprofit organization. Here's how else nonprofit marketing can help. Nonprofit marketing raises awareness.

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How we’re creating a culture of AI across Sprout’s marketing org

Sprout Social

Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing. With the help of AI, marketers can redefine their industries, create new markets and drive economic growth.

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The state of marketing operations professionals is OK, but it’s going to get much, much better

Chief Martec

The “ability to integrate” is by far the #1 criteria (81.3%) — almost double the next highest ranked factor — that marketing ops professionals have when evaluating new marketing technology. Marketing ops teams can play — must play — an essential role in this leveling up. aren’t important.

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The Power Of Digital Strategy In The Digital Age

Duct Tape Marketing

His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. And we're gonna talk about his new book Today Strategy in the Digital Age: Mastering Digital Transformation. Like this show? Mike Lenox (01:28): John.