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5 suggestions for moving beyond MQL

Martech

No single metric can be a surrogate for customer readiness or marketing’s value and emphasizing MQLs encourages inappropriate reliance on short-term performance marketing. Performance marketing is like coffee. It gives you a temporary boost but does nothing to increase your physical energy.

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How attribution masks what’s actually driving growth

Martech

Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized. Brands should put far less stock in what happened and shift more energy into understanding if it mattered. Email: Business email address Sign me up! Processing.

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Are AI tools shaping your intentions more than you realize?

Martech

Emotional energy? If youre not paying with money, youre paying with something else: your data, your attention or even your trust. Ask yourself: What do I have to give up to use this system? Are there societal or ethical costs? For example, does the platform contribute to misinformation, amplify harmful behavior or exploit vulnerable groups?

Retail 117
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The science behind high-performing calls to action

Martech

Orange and yellow grab attention with their energy, making them ideal for playful or upbeat messages. Green represents progress and positivity, making it effective for actions like Next step or Complete. Blue conveys trust and reliability, which works well for professional services.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Soon, we realized real estate brokers were our gateway — they were more interested in energy savings, which indicated strong buying intent. Let’s imagine you’re targeting a prospect with your renewable energy product. The aim of renewable energy firms is twofold: eco-friendly production and financial gains.

Energy 115
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Social marketing and performance marketing collide. For now, adapt some of the fun and innovative energy of TikTok into your posts on established social platforms. Social marketing and performance marketing collide. Enter social performance marketing. TikTok shakes up the status quo.

Gen Z 145
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How a Common Content Strategy Unites Marketing’s Different Natures

Rock Content

I had a similar priority when I led marketing for a large enterprise division in the field of energy. I have seen this happening with the clients I consult and work with, mostly large enterprises in the sectors of tech, finance, and energy. Again, marketers target different stages, and they clearly have different needs.

Energy 72