Martech

NOVEMBER 18, 2022

It was meant to “signify the automaker’s bold transformation and all-new brand purpose,” according to Kia’s press release at the time. To begin, pay attention to your product performance across your entire portfolio. Where do you see the most energy? How do you go about innovating your business?

Automobile 131

Automobile Real Estate Transform Manufacturing 131

Hubspot Marketing

DECEMBER 20, 2024

So if budget wasnt an issue, Id focus on even more promoing of product, surprise gifts with purchases, and throwing events in more cities to connect with our community in person, building positive energy and creating memories. This keeps me fresh and typically makes problem-solving much more fun!

Transform 66

Transform Marketing Marketers CMO 66

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. So listening to people is very important, and making sure that they share the energy, they share that pleasure, that fun of being part of a company.” “ Just take a risk. Let's talk about it.

CMO 59

CMO Transform Thought Leadership Energy 59

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Create Content that Addresses Your Customer Journey.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Duct Tape Marketing

OCTOBER 16, 2023

Growing Your Business Through High-Performing Marketing Teams Determining the Right Time to Hire a Fractional CMO The Impact of Hiring at the Right Time Selecting the Perfect Fractional CMO for Your Business The Big Difference: Full-Time vs Fractional CMOs Cultural Fit Matters Too. most successful businesses.

CMO 89

CMO Transform Education Marketing Strategy 89

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Create Content that Addresses Your Customer Journey.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

MARCH 22, 2022

The benefit to marketers is clear – while automation does the heavy lifting of day-to-day marketing, the marketing team can direct its energy toward strategy and achieving goals. How do new privacy laws and customer expectations affect email marketing? User expectations.

Email Marketing 128

Email Marketing B2C Law Marketing 128

Set Up

FEBRUARY 1, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. After her time at GE, she worked with The HEINEKEN Company, then was recruited to work for The Home Depot where she transformed some of their home service businesses from losses to profits. Enjoy it. ”

CMO 59

CMO Transform Thought Leadership Finance 59

SmartBrief - Marketing

AUGUST 11, 2023

To engineer brand love requires using data science, performance marketing and audience segmentation matched with unignorable creativity to methodically plan, target and orchestrate customer connection. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Branding 52

Branding Transform Energy Advertising 52

Sprout Social

DECEMBER 12, 2023

According to Aaron Rankin, CTO of Sprout Social, “AI will serve as an exoskeleton, a layer that enhances your existing strengths, or be a virtual assistant who shields you from tedious tasks—preserving your time and energy to focus on truly creative work.

Influencer Marketing 135

Influencer Marketing Customer loyalty Transform Marketing 135