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Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Hubspot Marketing

Lesson 3: Bring the main character energy. We dont want to feel like were in the back, was the overwhelming sentiment, or just placed there to say that weve been included. That way you can bring the main character energy. A few years ago, Thompson conducted a survey on representation in marketing.

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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

How Landing Page Split Testing Works Landing Page Split Testing Ideas: 12 Places to Start As you go through the process of designing your landing page , you naturally want to make the best decisions for what goes on the page, where it goes, and why you put it there. You put time, energy, and money into creating and maintaining these pages.

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5 steps to marketing innovation with creative problem-solving

Martech

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. Creativity likes a problem to grind against.

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How to Give Off Good Boss Energy, According to 9 HubSpot Leaders

Hubspot Marketing

We all know "good boss energy" when we see it. If you're a leader, it's critical you demonstrate qualities related to good boss energy. If you're a leader, it's critical you demonstrate qualities related to good boss energy. What is "Good Boss Energy"? She continues, "Good Boss Energy is our Culture Code in action.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumptioncomparable to the carbon emissions of the airline industry. Advertising is no exception.

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How live social shopping is driving brand results

Sprout Social

A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues.

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Five positives coming out of the DeepSeek apocalypse

Businesses Grow

Many experts thought China was in a distant second place in the global A.I. placed on advanced chip sales to China. Land use and energy consumption A week before the DeepSeek revelation, Meta announced a $60 billion data center in Louisiana that would be nearly as big as Manhattan. Less energy consumption.

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