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How live social shopping is driving brand results

Sprout Social

A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues.

Branding 110
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Are AI tools shaping your intentions more than you realize?

Martech

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Look at its business-facing promotions. Emotional energy? For instance, platforms that place all responsibility on users for misuse while failing to address systemic flaws.

Retail 113
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3 Tips to Leverage Social Media for Your Small Business

Marketing Insider Group

While following your social media strategy, periodically assess engagement and conversions through these platforms to identify which ones are worth investing more time and energy into and which may not be worthwhile to continue using. For example, Instagram is the best place to post images, and TikTok is the best place to post videos.

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How to create a Facebook Business Page: New tips for 2025

Hootsuite

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. This is also the spot to opt in or out of marketing and promotional materials. 1 for Facebook marketing Schedule posts, answer messages, and manage ads from one place. Start posting!

Analytics 109
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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Marketing

  When defining your unique voice, it often helps to go back to why you started your company in the first place. The biggest challenge for these entrepreneurs and thought leaders is often understanding how their perspective differs from competitors in the field so their content will stand out. 

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Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Promotion 111
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Get Paid to Write Articles: 21 Amazing Sites That Will Pay You $100+ Per Article [2023 Update]

Jeff Bullas

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start.