4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
Adobe Experience Cloud Blog
DECEMBER 8, 2014
Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. Cross-functional alignment is critical for marketing transformation. Pillar 3: Measuring and Reporting.
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