Sprout Social

SEPTEMBER 16, 2024

The video exudes a welcoming spirit—the kind of energy that makes nervous new students feel at ease on a new campus. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily. Vanderbilt’s back-to-school strategies are already widely celebrated.

Transform 101

Transform PR Education Energy 101

David Meerman Scott

MARCH 21, 2022

Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable information.

Energy 67

Energy Communications Customer PR 67

Adobe Experience Cloud Blog

MARCH 9, 2018

As marketers, not only do we have to manage those 140 emails a day, we also have to look at emails sent by automated systems— social media spikes, alerts about a potential PR crisis, or even an email that tells you about low open rates about your latest email marketing campaign (ironic, I know). And nobody wants to do that.

Product 134

Product PR Thought Leadership Energy 134

Sprout Social

FEBRUARY 21, 2022

If you still need convincing that focusing on governance is worth your time and energy, or if you need help making the argument for the resources you need to do governance well, let me help. If I pull out my crystal ball, I’d predict other industries like travel and energy are not out of the woods yet.

Pharmaceutical 140

Pharmaceutical Energy PR Law 140

Sprout Social

NOVEMBER 15, 2024

The PR lift from Benioff’s post and related commentary contributed to media pickups related to the launch, and reassured customers and investors of the company’s direction. She also shares new pathways the company is creating for clean energy and AI-powered sustainability.

Branding 83

Branding Communications Thought Leadership PR 83

Sprout Social

MARCH 30, 2023

The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Safety and accountability will continue to be paramount as well.

Energy 139

Energy User-Generated PR Shipping 139

Buffer Marketing

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. Maybe that’s true once a business has scaled, but I didn’t feel like it was the right energy to help me get started, especially during a time of scarcity.

PR 112

PR Transform Copywriting Energy 112

SocialPilot

FEBRUARY 19, 2025

If youre not tracking what people say about your brand online, you risk losing sales, facing PR problems, and missing out on important customer feedback. Constantly switching between websites, social media, and email alerts takes time and energy. Here are a few reasons why managing your online reviews should be a top priority.

Transform 69

Transform Management PR Shoppers 69

Adobe Experience Cloud Blog

OCTOBER 4, 2018

And let’s not forget the PR implications of a rebrand, which many businesses do. Use it to inject energy into each strategic initiative. Besides, the people who work for you are just as much a part of your brand as the products or services you offer. It makes strong commercial sense to include them in the equation. .

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Buffer Marketing

JUNE 10, 2024

Having spent many years in PR and communications, I once internalized this norm. So, when I set out to start my own PR firm that exclusively serves child- and family-focused organizations, I knew I didn’t want that life for my team, my clients, or myself.

PR 110

PR Health Communications Energy 110

Sprout Social

APRIL 28, 2020

Regular reporting sheds light on where your energy is best spent. At minimum, a social media reporting cadence reveals what’s working and what isn’t on an ongoing basis so that you can make informed decisions. An uninformed social media strategy, after all, is a shot in the dark.

PR 144

PR Energy Communications Management 144

Neil Patel

MARCH 26, 2021

1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence. If you’re not a high-energy person, you’ll find it hard to keep people engaged. According to the study, the No. If you can deliver an incredible presentation, you can: 1. What makes people trust brands?

Energy 131

Energy Marketers Marketing PR 131

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. He has said, “Red Bull is a media company that happens to sell energy drinks.”

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Search Engine Land

OCTOBER 17, 2023

Top 20 search results You will want to focus your time and energy on analyzing the first 20 results that are displayed for your name. Well-known PR distribution sites include PR Newswire, PR Web, and EIN. So, you will want to ensure they are positive or neutral.

PR 96

PR Energy SEO Search Marketers 96

Hootsuite

SEPTEMBER 16, 2022

Domino’s promotional PR stunt. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is. The energy drink brand teamed up with Twitch, the world’s leading live streaming platform, and Origin PC for their “Rig Up” campaign.

PR 122

PR Whitepaper eCommerce Retail 122

Orbit Media Studios

MARCH 10, 2024

You can find it here in this detailed guide: What is “Digital PR” Another idea: rather than sharing a link to the original article, share a link to your own social post. This is why PR professionals have such a huge ability to affect search rankings. Brands that are serious about search are serious about PR. If not, move on.

PR 107

PR SEO CMO Energy 107

Pam Didner

AUGUST 16, 2020

Things just happen in the real world, such as customer complaints, real-time PR crises, early product launches. How can small companies with a very limited budget, time and energy on their hands compete with complete in-house content marketing departments? It’s a way to guide the team and avoid duplication.

Content Marketing 118

Content Marketing Whitepaper Marketers Marketing 118

Buffer Marketing

AUGUST 31, 2022

" We feel there is a change in motivation and energy. PR throughput has increased: 4155 Pull Requests deployed in 2021 compared to 3687 deployed in 2022 so far (1816 more Pull Requests than H2 2021!). We keep asking ourselves "how can we ship the next thing sooner, and with greater quality?"

Shipping 129

Shipping User-Generated PR Energy 129

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Set Up

MARCH 19, 2024

I started as an Energy Trader and wanted something more interactive, so I went into sales where I learned the power of the marketing materials. I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events.

Transform 105

Transform PR Marketers Marketing 105

Rock Content

JULY 16, 2020

I had a similar priority when I led marketing for a large enterprise division in the field of energy. I have seen this happening with the clients I consult and work with, mostly large enterprises in the sectors of tech, finance, and energy. The brand was a minor focus.

Energy 72

Energy Finance PR Performance Marketing 72

Duct Tape Marketing

FEBRUARY 13, 2025

Their PR people are trying to get him onto like MSNBC to be, you know, a talking head in these places because it's helpful to their business. if you have a, I just did this with a chief finance officer. He was like, hey, I want to be a better communicator. I'm getting asked to speak at X, Y, and Z, go on podcasts.

Transform 72

Transform Communications Energy Finance 72

Buffer Marketing

NOVEMBER 1, 2023

  Meet the experts Adrienne Sheares , Social PR Expert, Principal Digital Strategist @ ViviMae Labs Christine Gritmon , Personal Brand Consultant @ Christine Gritmon Inc.   Adrienne Sheares , a Social PR Expert, shared an interesting personal anecdote on #1. The energy you bring?   How will you differentiate?

Branding 124

Branding Health PR Transform 124

Hubspot Marketing

JUNE 24, 2022

Email marketing automation (like HubSpot) saves precious time and energy for your team and can be the key to growing your email list, donations, and memberships. Content is shareable and serves as free PR among your audiences. Nonprofit marketing tip: Automate as much as possible. Creating a nonprofit marketing blog isn't always easy.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.   Rachel’s prediction is corroborated by Adrien Lemaire , a freelance content & PR manager, who has spotted that B2B companies increasingly adopt Community-Based Marketing (CBM).

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.   Rachel’s prediction is corroborated by Adrien Lemaire , a freelance content & PR manager, who has spotted that B2B companies increasingly adopt Community-Based Marketing (CBM).

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Hubspot Marketing

FEBRUARY 15, 2024

Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.” The key here is subtlety.

Branding 139

Branding Fashion Gen Z B2C 139

Duct Tape Marketing

JUNE 6, 2024

Because at the same time, this opportunity is out there in a world that is just dominated with amazing guests who want to connect these exact same people that are appearing as podcast guests and are paying PR firms to get seen on podcasts. Now, I can tell you that this is my background in pr. (11:33): 22:32): Can you do PR for me?

Transform 91

Transform PR Affiliate Marketing Fashion 91

Animalz blog

FEBRUARY 13, 2023

An Olympic sprinter who’s also acting as a dietician and PR manager won’t be able to give their full attention to their training. I know my passion for writing and learning is what gives me the energy to put in the work needed to be a good content marketer. It’s difficult to be a specialist in more than one area.

PR 122

PR Energy eBook Content Marketing 122

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. You’ve likely heard the term “influencer” thrown around a lot the last few years. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly.

Influencer Marketing 121

Influencer Marketing Marketers Marketing Millennials 121

Hubspot Marketing

JULY 11, 2023

One of the best ways to represent authority is to create a robust digital PR campaign for your content and site, including backlinks. If you want people to easily find your content, put the extra energy into satisfying the E-E-A-T guidelines for it and everything else on your site. Making influential friends works, too.

Branding 97

Branding User-Generated Thought Leadership PR 97

Neil Patel

JANUARY 18, 2023

Saving time and energy with efficient content production isn’t just good for SEO. SEO and content are still worthwhile investments, but newer opportunities such as influencer marketing and digital PR should also be part of the plan. Here’s a breakdown of the campaign: Digital PR was a crucial part of our efforts here.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Sprout Social

NOVEMBER 26, 2019

But the records of social media are riddled with brands that have attempted purpose-driven marketing without realizing that consumers need more than surface-level PR commitment. Founder Michael Preysman turned his entrepreneurial energy into a quest of sorts: to demystify the clothing industry.

Retail 16

Retail Fashion PR Energy 16

Search Engine Land

MARCH 7, 2023

An energy supplier increased website traffic by 71% and received 86% more leads in Google Ads when pairing SEO and PPC together. SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. These two examples are what a holistic SEM strategy should be by combing SEO, paid, social, affiliates, PR, etc.

SEO 92

SEO PR Marketers Marketing 92

Duct Tape Marketing

MAY 7, 2015

That’s where you should focus the bulk of your marketing time and energy to get the most powerful results. The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy Thursday is guest post day here at Duct Tape Marketing. Compare it to what’s working. What’s So Scary About Marketing Strategy?

Inbound Marketing 78

Inbound Marketing PR Marketers Marketing 78

Duct Tape Marketing

MARCH 5, 2013

This is probably the hardest element to explain but it’s the catalyst for the energy required to gain something that feels like momentum. You must open up access points in social networks, email, advertising, and PR. (A lake like body of water formed when a river changes course leaving behind a standing body in the old channel.).

PR 78

PR Energy Communications Advertisers 78

Orbit Media Studios

OCTOBER 25, 2023

Documenting this keeps you on target, saving you time and wasted energy. This is the concise statement that will guide our content efforts. It includes three main elements: the audience, the information and the what’s-in-it-for-them. Here the AI can help set the content strategy.

Thought Leadership 132

Thought Leadership Content Marketing PR CMO 132