Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Set Up

MARCH 19, 2024

I started as an Energy Trader and wanted something more interactive, so I went into sales where I learned the power of the marketing materials. I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events.

Transform 105

Transform PR Marketers Marketing 105

Hubspot Marketing

FEBRUARY 15, 2024

Roumeliotis , author and strategic advisor, explains Rolex’s marketing : “Rolex promotes itself as a predominantly high-end luxury brand that is the ultimate aspiration of the consumer…a fashionable alternative to using a cell phone to tell time and a status symbol," he says. I love how James D. The key here is subtlety.

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Branding Fashion Gen Z B2C 139

Buffer Marketing

NOVEMBER 1, 2023

I’ve also taken over as the host of a podcast on marketing, and I wanted to leverage other channels to promote it, too.   Meet the experts Adrienne Sheares , Social PR Expert, Principal Digital Strategist @ ViviMae Labs Christine Gritmon , Personal Brand Consultant @ Christine Gritmon Inc. The energy you bring?

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Branding Health PR Transform 123

Duct Tape Marketing

JUNE 6, 2024

Because at the same time, this opportunity is out there in a world that is just dominated with amazing guests who want to connect these exact same people that are appearing as podcast guests and are paying PR firms to get seen on podcasts. That was the whole goal of it, promote their books. 22:32): Can you do PR for me?

Transform 91

Transform PR Affiliate Marketing Fashion 91

Orbit Media Studios

OCTOBER 25, 2023

Documenting this keeps you on target, saving you time and wasted energy. This is the concise statement that will guide our content efforts. It includes three main elements: the audience, the information and the what’s-in-it-for-them. Here the AI can help set the content strategy.

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Thought Leadership Content Marketing PR CMO 133

Content Marketing Institute

JANUARY 9, 2019

Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) The team focused a lot of time and energy on it, and they should, but email was the No. .” AI in #contentmarketing: Driver analysis to show what factors drive the most leads.

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Content Marketing Transform Marketers Marketing 105

Sprout Social

JULY 17, 2023

It can include representatives from teams such as social, PR, employer brand, HR, R&D and more. Solution: Establish clear communication channels, foster a culture of collaboration and promote knowledge sharing to help overcome these sticking points and level-up your brand’s social media maturity.

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Key Performance Indicator CRM PR B2C 98

Search Engine Land

MARCH 7, 2023

An energy supplier increased website traffic by 71% and received 86% more leads in Google Ads when pairing SEO and PPC together. SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. These two examples are what a holistic SEM strategy should be by combing SEO, paid, social, affiliates, PR, etc.

SEO 92

SEO PR Marketers Marketing 92

AWeber

FEBRUARY 13, 2024

Alan Redondo Founder and CEO Ardoz Digital For example, energy drink company Red Bull microblogs by publishing daily Reels videos. The videos don’t promote its product, but they do appeal to its audience and generate consistently high engagement. Create a landing page to promote your lead gen content.

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Non-Profit User-Generated Entertainment Promotion 102

Search Engine Land

NOVEMBER 8, 2022

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. Assets become entities.

Branding 90

Branding Non-Profit Real Estate Transform 90

Unbounce

JUNE 6, 2023

James is our AI enhanced creative director who runs an in-house content and PR shop. So it’s clear that the ethics of AI were very much coming through, that it’s been trained or programmed to just not allow elephants to be promoted as a form of entertainment. [00:12:54] James, how the heck are you doing today? [00:01:30]

Marketers 126

Marketers Marketing Entertainment Transform 126

Moz

JULY 15, 2019

Freshly fueled with cinnamon buns and glowing with the energy of a thousand jolts of caffeine, we were ready to dive back into it — this time with Dana from Kick Point. Shannon McGuirk — How to Supercharge Link Building with a Digital PR Newsroom. Thank you, Ruth! Dana DiTomaso — Improved Reporting & Analytics Within Google Tools.

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PR SEO Analytics Energy 47

Exposure Ninja

OCTOBER 16, 2023

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. The marketing mix is used to describe the different elements that influence how you promote your business.

Price 52

Price Promotion Marketers Marketing 52

Duct Tape Marketing

JANUARY 4, 2023

So we want to run this and with this type of promotion, because people in that demographic tend to buy around that period. And I think that's why I was just reflecting after a year, like, I have more energy, John than when I started. Tech earnings come out between this day and this day. I'll put it that way. Well, are you sure?

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CMO SEO Direct Mail Advertising 95

Animalz blog

MARCH 18, 2025

Um, the demand for CMOs wanting to invest in-house, SEO PR programs. One, there’s like this necessity to help your subject matter experts produce content for their LinkedIn to, there’s some cross distribution and promotion. Was declining. And so I think that was a macro trend I was seeing from external perspective.

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SEO Education Content Marketing Product 62

Set Up

MARCH 29, 2022

Eventually, I joined a PR agency. Steele: Thankfully, the industry has been evolving and I am at a company that values and promotes the careers of females. I was denied promotions because I had to take care of my sick child. Two, I stopped trying to suppress my feminine energy at work.

Law 52

Law Thought Leadership Marketers Marketing 52

Duct Tape Marketing

MARCH 1, 2016

So this would suggest that once you find a channel like referral generation that’s driving leads you should expend a great deal of energy finding more and more ways to leverage this channel rather than simply accepting that you are receiving all the leads you can. This applies to cross-channel leverage as well. Step 3: Educate like crazy.

Non-Profit 53

Non-Profit eBook Education User-Generated 53

Duct Tape Marketing

AUGUST 3, 2017

You took on the world on online PR. Because, think about it, if you’re not willing to hustle and promote and market your own work, what does that say about the quality of that work or your belief in it? ” Other times the author has to be the person who’s rushing forward and being the energy. Sixth book?

Marketers 54

Marketers Marketing Promotion Advertising 54

Buffer Marketing

OCTOBER 12, 2023

In pursuit of an alternative that would rejuvenate her without the jittery anxiety and fake energy, she discovered the world of tea—but struggled to find herbal options that excited her. Because I still work full-time in my PR consultancy, I do not pay myself or plan to anytime in the next year or so.

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PR Finance Shipping Energy 123

Hootsuite

JULY 12, 2022

As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. Their posts match the mood and energy on each channel, so they join the conservation, instead of disrupting it.

Branding 137

Branding Whitepaper Food Energy 137

Hubspot Marketing

NOVEMBER 6, 2018

They promote a focused effort that guides consumers towards a desired action. Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal (as we’ll discuss.). Keep reading to learn how to create and promote a successful one. Promote a new product or service. Why is that?

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Direct Mail Marketers Marketing Transform 145

Sprout Social

OCTOBER 17, 2016

You can also share content that promotes your business, but do it sparingly. Twitter Ads let you promote your Tweets so they’re seen by more people than you can reach organically. If you have a recent Tweet that picked up some traction, put it in front of even more people with a promoted Tweet campaign.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Orbit Media Studios

MAY 4, 2022

Naturally, these topics were directly related to our services, but never promotional. I plowed all of that time and energy into marketing. These are content promotion channels (eventually we partially automated these using CoSchedule) but also a way to keep in touch with our network. Email newsletters. The topics changed too.

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Thought Leadership Energy Content Marketing Promotion 143

Hootsuite

AUGUST 18, 2021

Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. Are you going to have the energy to learn about the TikTok algorithm or automating customer care afterwards? Probably not.

Education 144

Education Marketers Marketing Digital Marketing 144

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . We promoted the magazine and restaurant and all their followers with several shares. This allows us to really nail that one piece because we focus all our energy on the visuals, the writing, the outreach, etc. Look at someone else.

Transform 112

Transform Digital Marketing Communications Copywriting 112

Buffer Marketing

MAY 23, 2024

Most of your audience will be able to recognize it because most consumers today know PR speak like the back of their hand. To continue the above example, you could write about how meal prepping allowed the customer to have more energy, be healthier, and save money. That’s clickbait.

Copywriting 121

Copywriting Fashion Product Education 121

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: By now, I’m grateful that we’re actually there is… something has changed and the energy I’m getting back is palpably different than it used to be. Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. So has something changed?

Energy 59

Energy Education Millennials PR 59

Set Up

JULY 16, 2024

1 Ad Campaign | Audio & Radio Lions / PR Lions Specsavers: The Misheard Version; Agency: Golin, London Being a millennial, Rick Astley’s most popular hit has long been a part of my culture. Advertisements are one of the best examples of “beauty is in the eye of the beholder,” so this list, like most things, is subjective. #1

Health 59

Health Entertainment Millennials PR 59

Duct Tape Marketing

SEPTEMBER 22, 2022

So we want to run this and with this type of promotion, because people in that demographic tend to buy around that period. Like I have more energy John than when I started. No, but really, but we have like junior PR ex execs within the team, like with a handful of years of experience, like I want to do, I wanna try this, you know?

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CMO SEO Education Direct Mail 98

Search Engine Land

JANUARY 31, 2024

This helps ensure they’re promoting helpful answers from authoritative sites that get that nod of approval from other reputable sources. Our clients continue to invest significantly in digital PR and backlinking campaigns as part of their earned media strategy, with 87% of our earned media clients aligning with us that links are not dead.

SEO 105

SEO PR Energy User-Generated 105

Econsultancy

DECEMBER 13, 2021

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. JC Decaux revenue down 63% in Q2 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

SEPTEMBER 25, 2024

And when 53% of salespeople say selling got harder in 2023, I think it’s a good idea to turn your energy towards sales that have a higher chance of closing. Your sales team will want to know who opened every email in your lead nurturing series or who always clicked through your offer promotion emails.

Logistics 109

Logistics Analytics Inbound Marketing Finance 109