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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Transform 117
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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Marketing

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Plus, it can elevate your other PR efforts: Thought leaders are often recognized by journalists, event organizers, and more for their knowledge and innovation and are often sought after for their opinions and expertise.

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table. Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR.

Branding 108
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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

The video exudes a welcoming spirit—the kind of energy that makes nervous new students feel at ease on a new campus. In this Instagram Reel, you can see someone behind the camera waving a wand and transforming Alumni Lawn into a magical scene, complete with twinkling lights adorning the university’s ancient elm and oak trees.

Transform 102
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How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation

Duct Tape Marketing

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge , a U.S. It's time to transform your approach.

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‘Tech for Good’ offers a PR package to minority-led start-ups

Martech

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. They must also have closed a seed or Series A funding round and be invested in ESG (energy, social and governance), clean or green tech, or social good/social justice. Applicants must be U.S.-based.

PR 103
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Online Review Monitoring: Why It Matters & How to Do It Effectively

SocialPilot

If youre not tracking what people say about your brand online, you risk losing sales, facing PR problems, and missing out on important customer feedback. Constantly switching between websites, social media, and email alerts takes time and energy. Here are a few reasons why managing your online reviews should be a top priority.