Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 114

Branding Gen Z Energy Shoppers 114

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. Pepsi’s logo has evolved over the years, but always maintained its core identity. Are you getting the most from your stack?

Transform 111

Transform Energy PR Customer loyalty 111

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” Marketers might not have the time, energy or funding to explore as much. It’s especially essential for innovative customer journeys.

Energy 118

Energy Marketing Marketers Customer Journey 118

SMEI

JANUARY 25, 2023

For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products. The company was also awarded a Climate Leadership Award for their efforts in reducing carbon emissions across their products and services.

Education 276

Education Energy Non-Profit Marketing 276

Hubspot Marketing

JANUARY 6, 2023

When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office. How to Increase Productivity at Work. Figure out your productivity patterns.

Product 144

Product Energy Food Place 144

Hubspot Marketing

DECEMBER 20, 2024

Well, Suleyman says, AI could research trends online, find what sells on Amazon, generate images of products, and send them to manufacturers on Alibaba. AI could then email back and forth to refine the requirements and continually update marketing materials and product designs based on buyer feedback, Suleyman writes. Its effort.

Manufacturing 105

Manufacturing Energy CRM Marketing 105

Martech

FEBRUARY 26, 2025

In a crowded market, it’s no longer enough to push out product features or ROI claims. Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. If buyers can’t afford your product now, they’ll remember who helped them when they can in the future.

Whitepaper 110

Whitepaper Thought Leadership B2C Energy 110

The Marketing Operations Leader

MARCH 25, 2025

Includes setting KPIs, forecasting targets, aligning with GTM, sales, and product, and prioritizing through an OKR framework. ” energy. That’s when the conversation becomes really productive. 2️⃣ Goal Setting & OKRs This connects business and marketing objectives to measurable outcomes.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Hubspot Marketing

OCTOBER 8, 2024

trillion in lost productivity 92% of execs say that high engagement = happier customers Or, consider a personal example: I met my best friend, Kristen, in-office a few years ago. There's a sense of belonging you're creating when you consider energy and intentionality and space.”

Energy 120

Energy Product Management Customer 120

Businesses Grow

JANUARY 28, 2025

Land use and energy consumption A week before the DeepSeek revelation, Meta announced a $60 billion data center in Louisiana that would be nearly as big as Manhattan. When I read that, I wondered if that much energy and land use would be the best decision for our planet. Less energy consumption. Smaller footprints.

Energy 106

Energy Price Education Place 106

Hubspot Marketing

APRIL 12, 2024

It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. In many cases, we are the ones responsible for our own lack of productivity. As a freelance remote worker, I’ve had to tango with my self-sabotaging productivity quirks more than most. Is there a secret to high productivity?

Product 113

Product Energy Food Management 113

Hubspot Marketing

DECEMBER 10, 2024

I dont get my energy from being around lots of people (although I love being around people). Instead, I get my energy from recharging alone. Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Many people are surprised to learn that I am an introvert.

Transform 117

Transform Logistics Energy Communications 117

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

Product 112

Product Shipping Finance Price 112

Martech

FEBRUARY 22, 2024

Purposefully harnessing the energy of the tools and minds needed to produce a desired state. Often, this friction can feel so strong that the positive energy and momentum you’ve generated diminishes quickly and seems to replenish slowly. As a marketer, you are an orchestrator of people, processes, and technology. But how exactly?

Product 110

Product Energy Communications Management 110

Martech

DECEMBER 30, 2024

Theyll have the real-time data insights, and genAI content production to rapidly deliver hyper-personalized messages and experiences. Customers arent just using keywords to find products and brands, theyre searching more conversationally. AI will also be used to analyze scenarios and help make decisions.

Transform 105

Transform CMO Retail CRM 105

Hubspot Marketing

SEPTEMBER 20, 2024

Consumers will feel like they belong with you whenever you demonstrate that you see them, understand them, and have created products, content, and experiences with them in mind. Do this : Focus your energy on creating a minimum viable funnel with the content you need to attract and convert consumers first.

Customer 137

Customer Global Marketing Customer Journey Energy 137

Hubspot Marketing

FEBRUARY 28, 2023

There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity , especially at work. The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices. So why does it always feel like a productivity suck?

Product 136

Product Food Communications Energy 136

Buffer Marketing

FEBRUARY 18, 2025

Networking mixers and live showcases to connect with potential collaborators in a high-energy, creative atmosphere. The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Hubspot Marketing

SEPTEMBER 30, 2024

You can also have AI read the tonality of someone’s responses, allowing you to respond at the energy level that someone is inputting.” You can also localize ads, product marketing assets, and SEO content. “AI provides a memory of the conversation that you can incorporate into future messages,” says Petrullo.

Thought Leadership 138

Thought Leadership User-Generated Marketing Marketers 138

Backlinko

DECEMBER 28, 2024

Provide an Excellent Experience If you wow customers with amazing products, services, and customer support, theyll be more likely to leave you a Google review. Focus your energy on two things: making it super easy for customers to leave reviews and delivering service that’s worth talking about.

User-Generated 113

User-Generated Energy SEO Place 113

Hubspot Marketing

FEBRUARY 4, 2025

This can be extremely useful for highlighting multiple products at once and is common with eCommerce sites like Ulta. Collection The Collection Facebook Ad format pairs a video or image with a row of product images below it. If youre wondering what trying the companys product will be like, just take a good look.

Real Estate 111

Real Estate Logistics Energy Retail 111

Hubspot Marketing

DECEMBER 20, 2024

Chris Savage, Co-founder & CEO of Wistia: My instinct goes to trying to get an awkward product placement in a summer blockbuster the dream would be like the next Mission Impossible. And its egregious itd have to be an over-the-top obvious product placement. Ethan Hunt has to use Wistia to decode something.

Transform 106

Transform Marketing Marketers CMO 106

Martech

JANUARY 21, 2025

For instance, asking an AI for financial advice might yield suggestions tied to corporate partners like financial products, gig work or services. Emotional energy? If its free, youre the product. AI tools, for instance, might subtly recommend financial products or services tied to corporate agreements.

Retail 112

Retail Energy Health Promotion 112

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. Describe the products and services you offer. This is an excellent way to promote your business without having your products or services come off as hard-sell.

Fashion 106

Fashion Energy Price Product 106

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. Can real customers offer testimonials of how your product or service helped them? Why is visual storytelling important?

Food 113

Food Energy Health Place 113

Buffer Marketing

JANUARY 23, 2025

The platform allows creators to link directly to products, making it a natural fit for influencers and product-focused content. If your content leans heavily into lifestyle topics or product recommendations, RedNote could be a great option. Why consider RedNote? And it's okay to feel that way.

Thought Leadership 110

Thought Leadership Fashion Energy Food 110

Trade Press Services Newsletter

MARCH 7, 2024

Writing a book takes a monumental investment of time, energy, and resources. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Have you ever dreamt about writing and publishing a book?

Whitepaper 238

Whitepaper Transform Thought Leadership Energy 238

Sprout Social

OCTOBER 10, 2024

While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. It’s the top channel for news and product discovery among the age cohort. Your product team, on the other hand, might be focused on improving customer satisfaction ( CSAT ) scores.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Marketing Insider Group

MARCH 24, 2025

While following your social media strategy, periodically assess engagement and conversions through these platforms to identify which ones are worth investing more time and energy into and which may not be worthwhile to continue using. Consistently post appealing content. In marketing, consistency is the name of the game.

User-Generated 76

User-Generated Energy Promotion Place 76

Hubspot Marketing

DECEMBER 18, 2024

In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. According to a recent Contentoo-HubSpot study , refreshing content has proven to increase traffic and conversions while lowering content production costs by over 80%.

Marketing Strategy 106

Marketing Strategy Thought Leadership Marketing Marketers 106

Sprout Social

SEPTEMBER 23, 2024

But at this early stage of the AI revolution, we are approaching AI as a powerful booster that builds on existing strengths, as well as an assistant that shields individuals from tedious tasks—preserving time and energy to enhance creative, strategic work. trillion annually.

Transform 83

Transform Marketing Marketers Energy 83

Buffer Marketing

AUGUST 6, 2024

  According to a survey from Edelman and LinkedIn , 64 percent of B2B decision makers say that an organization's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets.

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Jeff Bullas

FEBRUARY 23, 2023

They also accept career-related articles (especially when it comes to achieving work/life balance and being more productive), struggles with substance abuse, and social media/technology. They are looking for articles about mental health, relationships, and getting healthier. They expect articles to be in-depth and thoroughly researched.

Finance 360

Finance Copywriting Health User-Generated 360

Buffer Marketing

OCTOBER 24, 2024

It takes far less mental energy. Different audiences use different platforms to discover new products and services. Ask your existing audience how they found you and which social network they browse to learn about new products in your niche. But they aren’t there to learn about your product.

Management 116

Management Social Media Marketing Energy Analytics 116

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Theyve also monetized in multiple ways, with products and services tailored to their ideal customer: Pet parents (and pets, of course). million members. As for monetization?

Real Estate 103

Real Estate Health Affiliate Marketing Non-Profit 103

SocialPilot

FEBRUARY 2, 2025

Additionally, Yotpos research shows that replying to reviews can help product click-through rates by 17% on Google. Its so great to know that you had a wonderful experience with [specific product/service]. Match Their Energy If someone has used a super excited tone to share their experience, dont hold back yourself!

Energy 104

Energy Management Customer loyalty Customer 104

Buffer Marketing

JANUARY 7, 2025

You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns.

Price 118

Price Thought Leadership Transform User-Generated 118