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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Transform 113
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These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Hubspot Marketing

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. When people see AI as just a fun novelty, theyre unlikely to invest their time and energy into implementation. Of course, implementing new AI-powered tools is often easier said than done.

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26 Great Ideas For Social Media Posts That You Can Steal

Buffer Marketing

Transform a blog post into a video optimized for social 🎥 4 reasons why engagement (not sales) is the future of social media and how we can adapt 🚀 👉 [link] pic.twitter.com/2e8IXxgzNG — Buffer (@buffer) August 11, 2017. — Buffer (@buffer) October 6, 2022.

Transform 140
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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers. And many of them do just that.”.

Education 111
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Revising agile: Friday’s daily brief

Martech

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. The Agile Marketing Manifesto has become a single source of truth to ground marketers that want to be agile in the cultural changes they need to live by.

Transform 107
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Creative Side Projects Helped Me Grow and Evolve My Business—Here’s How I Make Time for Them

Buffer Marketing

My video creator platform, Sightworthy , took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, GSK, and Madewell.

Energy 98
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 139