Energy Product Marketing Transform 
Martech
AUGUST 9, 2024
As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.
Hubspot Marketing
OCTOBER 17, 2024
In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. Now, I know what you’re thinking: CRO has been a marketing staple for decades. Here’s how.
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Content Marketing Institute
DECEMBER 5, 2017
HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers. And many of them do just that.”.
Martech
SEPTEMBER 24, 2021
This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. The Agile Marketing Manifesto has become a single source of truth to ground marketers that want to be agile in the cultural changes they need to live by.
Martech
MARCH 15, 2022
That’s how you waste time, money, and energy. For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!) Your “thesis” is your solution to that problem.
Buffer Marketing
JUNE 9, 2022
My video creator platform, Sightworthy , took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, GSK, and Madewell.
Hubspot Marketing
FEBRUARY 15, 2024
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.
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