Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. You know, start creating websites and content that you're actually excited to roll out of bed for.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Search Engine Land

SEPTEMBER 19, 2023

Luckily, there is an audience for your product or service, regardless if they already know it. SEO research for new markets Your mission at this step is to discover how people search for that thing you’ll disrupt – even if it doesn’t overlap with your new product or service. Introducing your new category/keywords in the process.

New Markets 125

New Markets SEO Energy Inbound Marketing 125

Buffer Marketing

NOVEMBER 29, 2022

Record a tutorial—do a step-by-step video or stop motion video showing how to use your product or learn something new 🍿 View this post on Instagram A post shared by Buffer (@buffer) 23. Answer common FAQs through an AMA 🗣 Got any questions for a Product Marketing Manager?

Transform 140

Transform Energy Social Media Marketing User-Generated 140

Content Marketing Institute

DECEMBER 5, 2017

From conception to airing took about two years, with a production time of three to four months. The millennial market is really who banks like ours are looking to connect with.”. It was never a product campaign; it was a straight goodwill campaign. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet [Excel].

Management 140

Management Marketing Marketers Energy 140

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Buffer Marketing

APRIL 26, 2022

I was constantly making decisions across operations, product, marketing, and growth. I started by reassessing my energy needs Immediately, I knew I needed to make some adjustments in how I was spending my time so that I could better protect my energy.

Energy 21

Energy Fashion Food Communications 21

Adobe Experience Cloud Blog

JULY 17, 2017

With increased competition, the buyer’s ability to perform their own product research, and new technology, today’s buyer expects a personalized buying process. As Marketo’s very own VP of Product Marketing, Matt Zilli explains, “Brands that win in this world build lasting customer relationships with every single customer.”

Whitepaper 134

Whitepaper Thought Leadership Energy New Technology 134

Hubspot Marketing

DECEMBER 9, 2022

It’s a full force of your attention and energy that you give to whatever is right in front of you. Why we love this quote: Remember the feeling when you start something new — say, taking a new course — and suddenly, you feel this warm wave of energy running through your body. Passion is energy. Don’t wait for a passion.

Energy 141

Energy Education Place Branding 141

Buffer Marketing

JUNE 9, 2022

My video creator platform, Sightworthy , took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, GSK, and Madewell.

Energy 98

Energy Finance Transform Advertisers 98

Adobe Experience Cloud Blog

OCTOBER 9, 2012

Stelzner : First of all, you have to rethink the way you’re producing your content to make sure that it’s not “product marketing content.” Many of us traditional b2b marketing professionals have been taught to talk about the benefits of the product, but nowadays that’s not what people care about.

Social Media Marketing 132

Social Media Marketing Energy Advertisers Advertising 132

Adobe Experience Cloud Blog

APRIL 22, 2015

With more than 7,000 passionate—and good looking—marketers registered and over 100 amazingly innovative partners in the expo hall, the energy and genuine sense of connection in the community was amazing. Marketing That Engages Us. We had a killer program last year, but the size and scope of Summit 2015 blew me away.

Thought Leadership 130

Thought Leadership Energy Marketing Marketers 130

Animalz blog

MARCH 6, 2025

” This approach resolves the tension many content teams face between maintaining quality and scaling production. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. .

CMO 70

CMO Energy User-Generated Thought Leadership 70

Adobe Experience Cloud Blog

FEBRUARY 8, 2011

Often, we work so hard to achieve just a little more than others, and sometimes we may think it was not worth all the extra energy. If you are the one person who works for a company that has the perfect product, delivers it error and damage free every time, and supports it without flaw, then this is not for you.

Thought Leadership 103

Thought Leadership Energy Marketing Marketers 103

Litmus

MARCH 1, 2022

Jess Materna, Director of Product Marketing. Jess says: First of all, I love the Genuine Fred brand/products. Subject Line: New Moon Manifesting Your Cosmic Energy Report. Preview Text: New Moon in Aquarius Cosmic Energy Report. Read on to see the Litmus team’s favorite emails of February 2022. Genuine Fred.

Energy 88

Energy Customer loyalty Price Email Marketing 88

Hubspot Marketing

DECEMBER 28, 2023

People who work from home have to remain productive yet still make time for regular breaks and time away from the computer screen. The average worker invests a lot of time and thought into developing their most productive work zone and refining their work style. An unhealthy diet can affect productivity and drain energy.

Energy 109

Energy Food Entertainment Logistics 109

Litmus

DECEMBER 2, 2024

The more you can tailor your email marketing campaign to your specific audience, the more likely they’ll engage with it. What kind of products do they purchase besides yours? Examples of personalization in email: Product images that you recently browsed in a follow-up campaign. First, ask yourself: who do you want to reach?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Martech

SEPTEMBER 24, 2021

The Agile Marketing Manifesto has become a single source of truth to ground marketers that want to be agile in the cultural changes they need to live by. Soccer Federation focused its energy on a new goal: organizing its customer data in a way that unlocked a more tactical approach to marketing. Read more here.

Transform 106

Transform Finance Energy Customer Journey 106

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Do I really need it? Not at all.

Branding 139

Branding Fashion Gen Z B2C 139

Martech

MARCH 15, 2022

That’s how you waste time, money, and energy. For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!) Your “thesis” is your solution to that problem.

Branding 145

Branding Transform Customer Acquisition Customer 145

Rock Content

OCTOBER 16, 2017

To my delight, I was greeted by the best Office Manager I’ve ever met and could feel the energy in the office. We are a tech team that includes engineering and product, marketing, sales, customer success, and of course finance and HR. But I did my research so I was prepared when I came into the office.

Energy 0

Energy Finance Fashion Retail 0

Buffer Marketing

FEBRUARY 28, 2024

Knowing these factors can guide you in setting the right price for your products and services. Content quality and production costs : Higher quality content that requires more time, effort, and resources to produce justifies higher pricing. Yesterday, I announced my new product, The Creator MBA.

Price 124

Price B2C Energy Product 124

Buffer Marketing

OCTOBER 5, 2023

"People don't just buy products – they buy feelings. The common notion is that one would drain the energy and time needed for the other. . "You have to get into the consumer's head, understand their pain points, and then offer a solution that they didn't even know they needed," Phill says.

Energy 121

Energy Management Branding Product 121

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. You may believe that nobody could ever see your products or services as anything more than a necessary evil or a minor nuisance.

Branding 129

Branding Marketing Marketers Communications 129

Adobe Experience Cloud Blog

FEBRUARY 13, 2012

No stranger to business audience marketing, David brings more than 15 years of B2B marketing, business development, and sales experience with him. He most recently served as vice president of product marketing at SuccessFactors, and has held positions at Instill, Siebel Systems, Thomson Japan, and MBAVision which he founded.

Marketing Mix 92

Marketing Mix Education Energy User-Generated 92

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. And while we have come along way, we still see brands struggling with the true meaning of content marketing. Lots of brands run into this problem.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Adobe Experience Cloud Blog

APRIL 18, 2017

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day. Director Demand Generation.

Thought Leadership 91

Thought Leadership CRM Marketing Marketers 91

Neil Patel

OCTOBER 24, 2020

The worst thing you can do is force a square peg into a circular hole, which will only lead to time, energy, and money wastage. These consultants have a market-specific understanding and know the best practices of your industry niche. In other words, you’ll end up in the same place you started. Human Resources Consultants.

Real Estate 132

Real Estate Price Advertisers Advertising 132

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Authoritative news content on new products or developments. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Backlinko

FEBRUARY 19, 2024

It involves assessing your competitors’ product offerings, pricing strategies, distribution channels, customer service, innovation, marketing strategies, and overall market positioning. Target Market vs. Target Customer A target market is a fairly broad group of customers you hope to sell your products or services to.

SEO 108

SEO Advertisers User-Generated Advertising 108

Buffer Marketing

OCTOBER 2, 2023

This sounds complicated but it’s really a simple equation to make sure our prices are high enough—especially as we continue to improve our product (which often means higher expenses!). While I was definitely scrappy in the early days while we were figuring out product-market fit, I haven’t taken that approach since.

Price 116

Price Transform Customer Journey Finance 116

Duct Tape Marketing

AUGUST 23, 2023

Furthermore, he explains six common traits, referred to as “CAMPER” – Connection, Autonomy, Mastery, Purpose, Energy, and Recognition – which are crucial for building thriving and sustainable communities. And then when that community creates impact or products or whatever it is, it becomes a movement.

Energy 68

Energy Whitepaper Health Transform 68

Hubspot Marketing

DECEMBER 28, 2023

Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). The great thing about this platform is that users don’t expect perfect video production. Man, I remember the energy, the scent, the scars from playing ball on crates." So you don’t need an enormous budget to get started.

Video Marketing 111

Video Marketing Advertisers Advertising Entertainment 111

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Product Innovation. Leading In The Engagement Economy. So how can you effectively engage your buyer?

CMO 113

CMO Thought Leadership Marketing Marketers 113

Welcome Software

OCTOBER 4, 2022

That degree of difficulty that defines our jobs currently is potential energy just waiting to be activated. It’s increasingly unclear which team is in the driver’s seat: product, marketing or engineering. Traditionally, we think of marketing as a conduit that brings consumers to a specific physical product.

Transform 40

Transform Energy Product Advertisers 40

Welcome Software

OCTOBER 4, 2022

That degree of difficulty that defines our jobs currently is potential energy just waiting to be activated. It’s increasingly unclear which team is in the driver’s seat: product, marketing or engineering. Traditionally, we think of marketing as a conduit that brings consumers to a specific physical product.

Transform 40

Transform Energy Product Advertisers 40

Buffer Marketing

MARCH 1, 2024

Take time to recharge “Remember to keep an eye on your energy levels and emotional well-being. All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.

Logistics 21

Logistics Energy Food Communications 21