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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Writing a book takes a monumental investment of time, energy, and resources. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. Why should they transition from one product to another? And so forth. Pillar 3: Measuring and Reporting.

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AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies

Hubspot Marketing

In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. For example, Kieran and I often discuss how Dietrich Mateschitz, founder of Red Bull, turned an energy drink into a $16 billion empire. Here’s how.

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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

They are one of the leading organizations in the field of AI research, and its work has the potential to revolutionize many areas of society, from healthcare and education to transportation and energy. In 2023, marketing and the marketing profession will be transformed. AI has been unleashed in a massive and practical way.

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How Samsung transformed their customer experience with a new support site search

Martech

So, in addition to data sources like the call center and surveys on the site, this richer search data and our increased ability to make sense of it has hopefully decreased the amount of time and energy we spend fixing issues and filling content gaps.”. Tracking performance metrics.

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How Generative AI Is Transforming the World of Artificial Intelligence

Rock Content

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. This translates to more energy consumption for daily tasks as we offload them to AIs. The best example of this can be seen with Duolingo.