Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketing 98

Buffer Marketing

OCTOBER 24, 2024

Mix content curation in your social media calendar Ever saw one of those posts from social media marketers collating and sharing others’ content? You don’t need to think of social media post ideas and whip up graphics or videos. It takes far less mental energy.

Management 116

Management Social Media Marketing Energy Analytics 116

Neil Patel

JANUARY 12, 2021

In just a few seconds, you can have a viral video your market loves. If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. It can be a fun and effective way to increase brand awareness and help you achieve your overall marketing goals. Boomerang Marketing Uses.

Social Media Marketing 117

Social Media Marketing Marketing Marketers Energy 117

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. 1st WAVE ???? pic.twitter.com/D6vQ4RHOc1.

Social Media Marketing 96

Social Media Marketing Thought Leadership Marketing Marketers 96

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics 99

Analytics Social Media Marketing Marketing Marketers 99

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Buffer Marketing

APRIL 1, 2025

Some people didn’t think the marketing department would kill their biggest asset; others said their brand was just bonkers enough to do it. Key takeaways : If your social media marketing efforts don’t have a face yet, it might be time to consider giving it one — with loads of personality.

Social Media Marketing 67

Social Media Marketing User-Generated Entertainment Product 67

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Expecting instant results – Social Media is not a one-way street and requires time to build trust and relationships within a community.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Buffer Marketing

JANUARY 20, 2025

With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right  social media marketing strategy ).

User-Generated 127

User-Generated Social Media Marketing Analytics Fashion 127

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 After the first year and a half, we decided to focus our energy and resources in a more strategic way, not everyone, everywhere,” Li says. Try it free today.

Non-Profit 103

Non-Profit Education Analytics Thought Leadership 103

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.  

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 123

Social Media Marketing Place Education Energy 123

Sprout Social

SEPTEMBER 23, 2024

But at this early stage of the AI revolution, we are approaching AI as a powerful booster that builds on existing strengths, as well as an assistant that shields individuals from tedious tasks—preserving time and energy to enhance creative, strategic work. trillion annually.

Transform 83

Transform Marketing Marketers Energy 83

Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi!

Price 118

Price Thought Leadership Transform User-Generated 118

Hubspot Marketing

DECEMBER 3, 2024

As the average entrepreneur spends about eight hours per week on social media marketing (that used to include me), one hour on Pinterest generating better results was my cup of tea. It takes less time, effort, and energy than social media and it’s far more effective and straightforward than a social media algorithm.

Product 109

Product User-Generated Transform Energy 109

Hootsuite

JANUARY 14, 2025

It offers more advanced social media marketing features than Metas native tools, like scheduling recommendations, social listening, multi-channel inbox management, and in-depth analytics all in one place. It also features tools for planning, creating, analyzing, and posting content across both platforms. Try it today.

Analytics 109

Analytics User-Generated Social Media Marketing Management 109

Buffer Marketing

JANUARY 8, 2025

Save time For busy creators and small businesses managing multiple pages, crossposting is a smart way to maintain a consistent posting cadence across social platforms in less time. By crossposting strategically, you can focus your energy on creating high-quality content that resonates with your followers without burning out.

Energy 119

Energy Management Analytics Communications 119

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. The reality is otherwise. This helped me save the time I would have spent on research.

Content Marketing 123

Content Marketing Transform User-Generated Marketing 123

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Buffer Marketing

JANUARY 23, 2025

Opportunities (still) abound in social The uncertainty surrounding TikTok’s future might feel unsettling, especially if you've poured time and energy into building a community on the platform. And it's okay to feel that way.

Thought Leadership 110

Thought Leadership Fashion Energy Food 110

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 110

Influencer Marketing Food User-Generated Affiliate Marketing 110

Hubspot Marketing

JULY 22, 2024

On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. I love the homepage for Dept, a marketing technology company with an innovative and visual homepage that aligns with its offers and shows off its creativity. That is, list the company’s achievements and awards.

Fashion 106

Fashion Energy Price Product 106

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday.

Social Media Marketing 132

Social Media Marketing Energy Advertising Advertisers 132

Buffer Marketing

SEPTEMBER 30, 2024

And let's face it, that's the last thing you want after pouring your time and energy into content creation. Let’s take a look at another great social media hook from entrepreneur Alex Friedman.  But without a strong hook, you risk people scrolling past your content and missing your message.

Copywriting 129

Copywriting Energy Retail Analytics 129

Buffer Marketing

MARCH 6, 2025

" "I'm not lazy, I'm on energy-saving mode." " "Living life one bold move at a time" “Main character energy.” " "Be the energy you want to attract. ” "If I had a dollar for every time I got distracted, I wish I had a puppy." I call it lunch."

Food 106

Food User-Generated Energy Social Media Marketing 106

Hootsuite

SEPTEMBER 14, 2020

These tools will save you more time, money, and energy than you can even imagine. These tools save you a ton of time and energy designing while still having an eye-catching Facebook ad. Use Hootsuite to level up your social media marketing. Similar alternatives : Getty Images , Dreamstime. Facebook ad design tools.

Energy 145

Energy Analytics Social Media Marketing Advertising 145

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Buffer Marketing

DECEMBER 11, 2024

Highlights: Customize track intensity with adaptive music feature Browse by video genre, including common YouTube use cases like "fashion vlog" or "YouTube & social intros" Filter by emotion, energy, BPM, and more Monetized YouTube videos are included in every license tier Cleared usage on existing projects once your plan ends 5.

Price 21

Price Fashion Energy Place 21

Buffer Marketing

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. Inspiration, like a fleeting burst of energy, is powerful but transient.

Energy 143

Energy Transform Social Media Marketing Law 143

Adobe Experience Cloud Blog

JANUARY 4, 2019

Most are unaware of native analytics available in all major social networks and don’t know how to integrate their online and offline marketing activities or how to automate their social scheduling. Bonus Tip: Be ruthless in getting rid of some of your accounts and prioritize your social media marketing capabilities.

Social Media Marketing 134

Social Media Marketing Thought Leadership Energy Entertainment 134

Marketing Insider Group

SEPTEMBER 20, 2021

There are so many social platforms, and new ones are popping up every single day. It can be a genuine challenge to choose where to spend your time and energy. Businesses often get started on social media with a burst of energy but quickly fizzle and fade upon a lack of community interest and growth.

B2C 144

B2C Energy Thought Leadership User-Generated 144

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

Social Media Marketing 145

Social Media Marketing Energy Analytics Management 145

Buffer Marketing

FEBRUARY 6, 2025

It’s still earning buyers' trust, so be strategic about how much time and energy you spend on it. For example, this bag uses various keywords someone might use to search for a specific travel bag. TikTok Shop is still relatively new among consumers.

SEO 110

SEO Real Estate User-Generated Promotion 110

Jeff Bullas

FEBRUARY 6, 2023

The problem with Instagram and social media in general is that people want a quick solution that cuts corners and allows them to achieve more with less effort; don’t be one of those people. You still have to dedicate all of your energy to your Instagram content, captions, and overall brand image and representation.

User-Generated 305

User-Generated Management Price Energy 305

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Sprout Social

FEBRUARY 27, 2020

But social media marketers that work in an agency have different challenges that likely require a bit more research. . If you’re pitching a social media plan to a new client, a deep understanding of their brand, industry and business needs is crucial. Consider the emotions associated with colors. Show your work.

Social Media Marketing 135

Social Media Marketing Energy Entertainment Branding 135